Traditional Culture Encyclopedia - Travel guide - What is a travel wholesaler?

What is a travel wholesaler?

Briefly describe the economic significance of tourism wholesale operators:

1. To make tourism sales more effective, wholesalers have rich products and strong reception ability, so that marketers can contact more small and medium-sized customers at a lower cost. Because the wholesaler's products are cost-effective, they can often increase the sales of marketers.

2. The division of labor is more detailed, the service is more specific, the complicated work of marketers is reduced, and the product quality is improved. Generally speaking, most tourism wholesalers do not have direct relations with tourists and do not sell tourism products directly to the public. Marketers are responsible for receiving customers and sending delegations, so each link has a clear division of labor, which further promotes the efficiency in the process.

Generally speaking, a tourism wholesale operator needs to meet the following basic conditions:

1. In terms of resources, it needs certain preconditions, unique natural resources, and has certain characteristics of cultural heritage and historical value.

2. The transportation is convenient and the geographical position is superior. No matter whether a place's tourism development conditions are superior or not, it must have convenient traffic first, and network traffic can bring more external tourists.

3. There must be a group of talents who are familiar with business management and new things development, who can continue to attract and recruit technicians and have a stable source of talents and technology.