Traditional Culture Encyclopedia - Travel guide - How is the level of scenic spots determined?

How is the level of scenic spots determined?

The "AAAA" level (referred to as 4A), the highest level of domestic tourist areas (spots) in China, will be replaced by the "AAAAA" level (referred to as 5A) with higher requirements and finer evaluation in June this year. 5A is a standardized quality rating system. Compared with 4A-level scenic spots, its rating standard pays more attention to humanization and details, which can better reflect the general psychological needs of tourists for scenic spots, and emphasizes passenger-centered and people-oriented. At present, many scenic spots in China, such as Huangshan Mountain, are making every effort to launch a sprint for the honor of 5A-level tourist area, the top tourist boutique scenic spot in China.

There are 187 national-level scenic spots in China, among which Huangshan, Taishan and Jiuzhaigou 16 scenic spots are listed in the World Heritage List. According to industry insiders, in the tourism industry, the focus of the Eleventh Five-Year Plan is to improve industrial quality. The National Tourism Administration launched the 5A-level scenic spot evaluation this year, with the aim of selecting a number of outstanding scenic spots with international competitiveness and truly becoming domestic benchmarks.

According to the relevant requirements, the establishment of national 5A-level tourist attractions mainly focuses on service quality, environmental quality and landscape quality. The first item * * * is divided into 8 items and 44 sub-items, with a total score of 1 000, and the second item is divided into 2 items and 9 sub-items, with a total score of 1 000. The 5A-level scenic spot standard pays more attention to the humanization and detail of the scenic spot. According to the scoring rules of service quality and environmental quality, the assessment content is divided into eight items: tourism traffic, tourism safety, tourism shopping, scenic spot health, post and telecommunications services, management, tourist satisfaction rate, and resource and environmental protection.

From the application materials of Anhui Huangshan Scenic Area, the reporter saw that if the scenic area wants to meet the standard of 5A scenic area, the scores of service quality, environmental quality (1000), landscape quality (100) and tourists' opinions (100) should not be lower than 950, 95 and 90 respectively. However, the scores required for 4A-level scenic spots are only 850 points, 85 points and 80 points. The management department of Huangshan Mountain has decomposed all the indicators into relevant departments to ensure that Huangshan Mountain is included in the national 5A-level tourist area. On the basis of the original requirements, one of the important tasks is to rationally adjust the layout of tourist toilets in the whole mountain and transform them into three-star toilets, that is, all tourist toilets must meet the standards of three-star hotel toilets, and the transformation work will be completed before August this year. The interior design and appearance of tourist public toilets adhere to the two principles of "people-oriented" and "harmony with the surrounding landscape", and do not unilaterally pursue luxury, but pay attention to the convenience and practicality of toilets. All toilets are equipped with water heaters, flushers, safety handrails, background music, green potted plants and more facilities for the disabled. At the same time, Huangshan Quanshan public toilet will be built into a water-saving healthy toilet, paying attention to ecological protection. After the renovation of public toilets in key scenic spots such as major mountain gates and Ciguang Pavilion, tourists can not only enjoy wonderful light music while entering the toilet, but also watch Huangshan scenery films and tourist information from specially set video screens.

In Jiuhua Mountain Scenic Area, a famous Buddhist mountain, the management department organically combined the creation of 5A-level scenic spots with striving for a national civilized scenic spot, and set up a leading group for the creation of 5A-level scenic spots. According to the new standard of 5A-level tourist attractions, the implementation plan of the creation work has been carefully formulated: to provide traffic safety guarantee and guidance services for tourist vehicles entering the mountains and tourists sightseeing, Jiuhua Mountain Scenic Area starts with setting up external traffic signs and building 10km Panshan Highway and scenic fence, and at the same time, according to the standard, the public information and graphics in the scenic area are cleaned up and rectified, and some tourists' public rest facilities and viewing facilities are added; Ensure that all kinds of domestic and construction waste are treated in time, and the air and noise in the scenic spot meet the national standards.

Shi, deputy director of Anhui Provincial Tourism Bureau, said recently that Huangshan Scenic Area should not only work hard on humanization and details, but also work hard on the harmony between development and construction and natural landscape, and also work hard on adhering to and surpassing standards and refining the unique Huangshan culture and spirit.

It is understood that the establishment of 5A-level scenic spots is still in the pilot stage in China, and the relevant state departments will strictly control the number of applications. There are still many hard standards for the evaluation of 5A-level scenic spots. For example, the number of domestic and foreign tourists must reach more than 600,000 every year, including more than 50,000 overseas tourists.