Thesis’ thoughts on the image of Shenyang’s tourism culture. Is there any expert who can help? 10,000 words

How to realize the interactive development of Shenyang’s convention and exhibition industry and tourism industry

Summary of content: The economic and social benefits created by the convention and exhibition industry have been widely valued by countries around the world. The exhibition industry across our country is also growing rapidly. Shenyang is an important national industrial base and a famous historical and cultural city. It is the largest business center and Qing cultural tourism city in Northeast China. It has huge market prospects for exhibition and tourism. This article will focus on discussing the current situation of Shenyang exhibitions, the advantages of developing exhibition tourism, existing problems and specific countermeasures.

Keywords: Convention and Exhibition Industry, Convention and Exhibition Tourism

The rapid development of the convention and exhibition industry has already involved tourism-related industries, indicating that convention and exhibition tourism provides a broader opportunity for the development of the tourism industry. space. The increase in conferences and exhibitions and the maturation of the tourism industry have attracted widespread attention from all over the world due to their strong compatibility, wide coverage, high consumption level and high cultural content.

Shenyang is an important national industrial base and a famous historical and cultural city. It is the largest business center and cultural tourism city in Northeast China, and has a huge market share of exhibition tourism. The convention and exhibition industry has received more attention from the government. This article will focus on discussing the current situation of Shenyang exhibitions, the advantages of developing convention and exhibition tourism, existing problems and specific countermeasures.

Current status of the development of Shenyang’s exhibition economy

Exhibitions have become a symbol of Shenyang, and the exhibition economy has accounted for a considerable proportion of Shenyang’s economic income. In 2004, Shenyang plans to hold 90 exhibitions, of which 15% will be national large-scale exhibitions and international exhibitions. The transaction volume will be 40 billion yuan, 8,000 jobs will be added, the floating population will be increased by 900,000 people, and related industries will increase revenue by 900 million yuan. In 2005, Shenyang plans to hold 100 exhibitions, of which large-scale national exhibitions and international exhibitions account for more than 20%. The transaction volume exceeds 50 billion yuan, 13,000 jobs will be added, and the floating population will increase by 1.5 million people. The increased income of related industries exceeded 1.2 billion yuan. Figures show that the driving force of the exhibition industry on tourism, hotels, commerce, transportation and other related industries is 1:10, or even 1:12. However, my country's convention and exhibition tourism is generally still in its infancy, and a standardized statistical index system for convention and exhibition tourism has not yet been established, making it difficult to grasp the overall situation of convention and exhibition tourism.

The advantages of Shenyang in developing convention and exhibition tourism

The government attaches great importance to it. In 2003, the Shenyang Municipal Tourism Bureau planned that in the future, tourism, business, and exhibitions will be the three trump cards for the development of Shenyang as a tourist city. That is to say, Shenyang City will become one of the best tourist cities with the fastest growth rate of tourism industry, the largest industrial scale, the best tourism environment and the most complete service functions in Northeast China within 5 years. By 2010, the city plans to receive a total of 95 million tourists, with total tourism revenue reaching 64 billion yuan, accounting for 18% of the city's GDP that year. In order to achieve this planning goal, Shenyang City has determined a new tourism development pattern of "one tourism circle", "two sightseeing belts", "three promotional trump cards", "five key projects" and "eight groups of quality routes" . At present, the strategy of revitalizing the old industrial base in Northeast China provides a broader development space for exhibition tourism.

Several distinctive exhibitions have been successfully held. Shenyang has held many high-quality exhibitions in recent years, such as the "China International Manufacturing Equipment Expo", "China Shenyang Commodity Fair", "China Shenyang International Automobile Industry Expo" and other national-level exhibitions, which have gained a certain degree of popularity and influence. During the Expo, approximately 732 companies participated in the exhibition, including 234 overseas companies and foreign-invested companies, with 663 booths, accounting for 36% of the total booths; 498 domestic companies, with 1,190 booths, accounting for 64% of the total booths; Companies come from 20 countries and regions, including 21 of the world's top 500 companies; 211 Shenyang exhibitors, including state-owned enterprises, private enterprises, and foreign-funded enterprises, with a total of 429 booths.

Superior location conditions, important transportation and communication hub. Shenyang City is located in the center of the Northeast Asia Economic Zone, within an equidistant geographical radius from many important cities in Japan, South Korea, Russia and Mongolia. Shenyang is the economic, cultural, transportation, commerce, science and technology and information center of Northeast China. It is a transportation and communication hub connecting Northeast China and the area south of the Great Wall of China. It is the central city of Liaoning Province. With it as the center, there are 7 cities within a radius of 100 kilometers, forming the Shenyang Eight City Group. In recent years, Shenyang's transportation and communications industry has developed rapidly. Aviation, railways, and highways are connected in all directions. Shenyang's railway passenger volume ranks first in the country. Telecommunications and telephones are accessible to all parts of the country. Convenient transportation and communication are more important to the development of exhibition tourism than good natural resources.

It has good resource conditions for the development of exhibition tourism. Shenyang is a famous cultural city with a long history. There are ruins of matrilineal clan communes in the Neolithic Age here 7,200 years ago; in the late Ming Dynasty, the Qing Dynasty emerged here; in modern times, it was the center of Zhang Zuolin's rule in the Northeast, making it the largest industrial and commercial city in the Northeast; after the founding of New China, Shenyang became nationally famous. Heavy industrial base. Shenyang Forbidden City is the only complete ancient palace complex remaining in China besides the Forbidden City in Beijing. It features pure Qing Dynasty palace architecture.

On July 1, 2004, the Shenyang Forbidden City and the Three Tombs of Shengjing were included in the World Heritage List, in addition to the Shuai Mansion, the site of the September 18th Incident, and numerous pagodas and temples.

It has considerable exhibition facilities. Currently, there are 3 professional exhibition halls in Shenyang (namely, Shenyang International Convention and Exhibition Center, Liaoning Industrial Exhibition Hall, and Shenyang Science Palace Convention and Exhibition Center), with an exhibition area of ??80,000 square meters and more than 3,000 international standard booths. With the development of the exhibition industry, more than 30 professional exhibition companies have emerged in the city, some of which can now hold exhibitions independently, and the scale and quality of exhibitions are also steadily improving. Shenyang City will also build a large-scale international convention and exhibition center with a unique shape, advanced facilities and a construction area of ??more than 500,000 square meters near the Golden Corridor to enhance the scale and grade of Shenyang's convention and exhibition industry.

There are problems in the development of exhibition tourism in Shenyang

There is insufficient understanding of exhibition tourism. Most people regard convention and exhibition activities as commercial activities, cultural exchanges or political receptions in a general sense. Therefore, they often only pay attention to the convention or exhibition activities themselves and do not connect them with tourism activities. This is actually inconsistent with the development of the international convention and exhibition industry. consistent. As for treating exhibition tourism as a high-quality special tourism product, that is something that only experts and a very small number of insiders can do. Various misunderstandings about MICE tourism are fundamental obstacles affecting the development of MICE tourism.

The marketization of exhibition tourism is too low. In the development of Shenyang's exhibition tourism, the most important problem is that the degree of marketization is too low. There is no complete reception service system for exhibition organizers and receptionists. The successful experience of the international convention and exhibition industry shows that the division of labor system between convention and exhibition organizers and destination hosts is an important part of the development of convention and exhibition tourism. However, both convention and exhibition tourism companies and the government in Shenyang are currently paying more attention to the receptionists. For the most important convention and exhibition in Shenyang, Lack of awareness on the part of organizers. The exhibition industry must be led by the government in the initial stage of development, but at what level the government should lead and to what extent it should participate, these fundamental issues have not been resolved.

Fierce competition from surrounding cities. Among the cities surrounding Shenyang, many cities developed convention and exhibition tourism relatively early and are now relatively mature. First of all, Beijing has always been the largest exhibition city in China, with the scale and quality of exhibitions ranking first in the country. Secondly, Tianjin and Dalian are also areas with relatively developed exhibition tourism. In particular, Dalian, which is geographically close, began to conduct in-depth research on the comprehensive impact of the exhibition industry on the city's social economy as early as 1992. In 1994, the exhibition industry was included in the city's strategic development plan, and the development goal of building an internationally renowned exhibition city was proposed. . In 1996, the Dalian Municipal Party Committee and Municipal Government proposed the development of the exhibition industry as an important measure for Dalian to implement its external influence strategy, establishing the role of the exhibition industry in Dalian's economic construction and opening up to the outside world.

Countermeasures for developing convention and exhibition tourism in Shenyang

Strengthen publicity and promotion and establish the image of convention and exhibition tourism products. Countries that have successfully developed international convention and exhibition tourism attach great importance to market publicity and promotion. Shenyang should also strengthen convention and exhibition tourism research and publicity and promotion work, and use the establishment of sister cities with other cities as a breakthrough point to focus on cultivating the core market of convention and exhibition tourism. At the same time, the Shenyang Municipal Tourism Bureau should be committed to publicizing and promoting the overall tourism image of Shenyang to win the right to host some influential exhibitions.

Establish a market-oriented operation mechanism for exhibition tourism and strengthen management. Encourage the establishment of professional exhibition companies (PCO) and destination management companies (DMC) to form a market operation mechanism and develop exhibition tourism in accordance with the laws of market economy. Convention and exhibition is a highly operational system project, involving many departments and links. It is impossible for exhibitors to focus more on off-site services. Shenyang should establish a specialized and authoritative convention and exhibition management agency to effectively coordinate and guide the development of convention and exhibition tourism and integrate Shenyang's convention and exhibition tourism resources. Only by creating an open and fair competition order and a competitive atmosphere of standardized management for MICE tourism can the comprehensive benefits of MICE tourism be continuously improved.

Cultivate exhibition talents and establish a professional team. In the modern convention and exhibition tourism industry, the quality and professional level of convention and exhibition professionals directly affect the success or failure of convention and exhibition tourism. Moreover, convention and exhibition tourism is a comprehensive service industry integrating the development of modern politics, economy, science and technology, and culture. Therefore, convention and exhibition professionals are required to Personnel must not only have good professional knowledge and skills, but also have a broad range of knowledge, master the latest information, and track market changes. Shenyang's convention and exhibition market started late and its level of professionalism is not high. To become a national or even international convention and exhibition tourism center, it must increase investment and cultivate a high-quality, professional convention and exhibition team.

Create Shenyang exhibition brand and enhance business service concept. Once Shenyang Convention and Exhibition has a brand, it can attract relevant personnel to participate in the conference and exhibition. In recent years, multinational exhibition companies have penetrated the Chinese exhibition market by transplanting brand exhibitions. We should also establish an exhibition level certification system to register and protect intellectual property rights such as names and logos of brand exhibitions.

Reference materials:

1. Li Yunxia, ??Convention and Exhibition Industry and Convention and Exhibition Tourism Market Development, Academic Exploration [J], 2003

2. Xu Feng, China Convention and Exhibition Tourism Development, Tourism Journal [J], 2002

3. Zhang Xin, Shenyang wants to create three major tourism trump cards: sightseeing, business, and exhibitions [N], Shenyang Evening News, 2003

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