Current travel motivations of college students

I will first analyze the composition of college students traveling:

1. Singles traveling alone! I think this kind of person either wants to relax by himself or is bored and wants to go out for a walk!

2. Singles are eager to find a relationship!

3. Couples travel together! Since your trip is limited to the school, couples usually choose to travel alone to avoid running into acquaintances.

Although it is a bit troublesome to go out by yourself, it is more freeing!

4. Large group travel is usually a group of people who are already familiar with each other and want to deepen their relationship through this kind of travel!

So, I think your target group should mainly be the second type of people in situation 2 and situation 1, because the first type of people often choose to travel alone! I have already analyzed situation 3! As for situation 4, they already have a team, and this kind of people generally pursue free play, so there are relatively few people who choose your method!

After understanding my target group, I think we should carry out reasonable publicity strategies for the target group. As mentioned on the first floor, "stag parties" are more attractive! In addition, your route is relatively advantageous in terms of price. The advertisement can be placed in a more eye-catching place, so emphasize it!

I think your route is quite promising! In addition, if you want to develop people in situations 3 and 4, I think one-day tours are not very attractive, because they generally tend to stay for one night, such as farmyards, bonfires, barbecues, and stargazing. Such words are very tempting...

I hope these words can help...