How does Hengshan Mountain in Nanyue turn the tide and rise in the booming tourism market?

When I went to Hengyang during the Spring Festival, I thought of Hengshan for the first time. It should be the most cognitive thing in Hengyang.

This small town in south-central China is surrounded by mountains, and the Xiangjiang River runs through it. When Xu Xiake went to Guangdong and passed Hengyang, he almost became the ghost of a bandit and died in Xiangjiang River.

Hengshan Mountain, as one of the five mountains, is bound to be its tourism pillar if Hengyang wants to develop tourism. But compared with Zhangjiajie and Fenghuang in the province, there are fewer reasons to go.

Zhangjiajie, the largest mountain group in the world;

Fenghuang Ancient Town is one of the two major ethnic minority ancient towns in China (the other is Lijiang).

These two kinds of cognition are deeply rooted in people's hearts.

From a national perspective, Hengshan also lacks obvious differences. We can look at the cognition of other famous mountains in the hearts of Chinese people:

Mount Tai, the first tourist mountain in China;

Huangshan, the most beautiful mountain in China;

Huashan, the steepest mountain in China;

Songshan, the birthplace of China Wushu;

Jiuhua Mountain, a peaceful place;

Mount Putuo, a famous Buddhist mountain surrounded by islands, is a place to find children;

Mount Emei, the most beautiful mountain in Sichuan.

Among them, Taishan, Huangshan, Huashan and Zhangjiajie have the greatest differentiated value and the strongest attraction. 20 17 tourism data shows that taian county received 67 million tourists in the whole year, and the total consumption exceeded 70 billion yuan (no data of Taishan scenic spot was found); Huangshan received 57.77 million tourists, and the total consumption exceeded 50 billion yuan, of which Huangshan Scenic Area received 3.36 million tourists and the ticket income was 543 million. Emei Mountain Scenic Area received 3.35 million tourists; Putuo Mountain Scenic Area receives tourists 18 10000 person-times; Songshan Scenic Area received 3.5 million tourists. Zhangjiajie received 73.36 million tourists.

From the perspective of tourism consumption behavior, "traveling nearby" is a very obvious feature. In 20 17, more than half of the consumers in major scenic spots came from this province and neighboring provinces. Then, from the perspective of strength competition, we have to look at the cognition of tourist attractions around Hengshan.

Chongqing: Hot pot, snacks and delicious food.

Guizhou: Huangguoshu Waterfall, Fanjingshan and Miaozhai, ethnic minorities have a strong sense of tourism.

Hubei: Three Gorges of the Yangtze River, watching the water.

Jiangxi: Jinggangshan and Lushan, red tourism.

Guangdong: Chimelong Park, Happy Valley, amusement park with children.

Guangxi: Guilin is a scenic tour with mountains and water.

Thus, Hengshan's biggest competitor is Zhangjiajie. Both belong to the same category, mountain; And in the same province, the distance is close, and the crowd is fiercely contested.

Shoushan, the holy land of Taoism and Buddhism.

Poet Li Bai said: "Mount Heng is pale into a purple ghost, overlooking the Antarctic old man star"; Song Huizong left the stone carving of "Shouyue" in Jinjianfeng, Nanyue; In the tenth year of Yongzheng (1723), the imperial edict "Nanyue is the mountain where the emperor lived".

Environmentally, Hengshan Mountain, the only mountain in Nanyue, is unique among the five mountains, with a forest coverage rate of 90%.

Life is the core of Mount Heng. But how can we live longer? Health can lead to longevity. If you want to be healthy, you must keep healthy. In recent years, healthy culture has become popular.

First of all, from a national perspective, no mountain has a sense of health. Li Yi almost turned Jinyun Mountain into a health mountain, but something happened halfway.

Secondly, strengthen longevity culture and build a health care industry. Attract people who pray for health with longevity and retain their consumption with health care industry. The two circulate and promote each other. The gods, roads, peaks, pavilions, rocks, caves, houses, houses, houses, places to live, play and eat in Hengshan Mountain can all be named after longevity and health preservation. Establish health-related industries, such as recuperation, accommodation, sightseeing, entertainment, etc. In particular, it can attract rich people in the Pearl River Delta region. Guangdong people themselves believe in traditional culture, with high economic income and strong health awareness.

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Only when the knowledge of Hengshan Mountain is established can we gain a foothold in Hunan, radiate the Pearl River Delta and occupy a bigger place in China tourism market.

18/02/20 18 Hengyang