The girl imitated the homemade popcorn and burned it, but the "office grandpa" stopped. What should I do to rectify the live broadcast of online celebrities?

The short video live broadcast platform was developed in the last two years. With the popularity of short video live broadcast, many network celebrities have emerged. These online celebrities have a large number of fans like stars and have great influence. The rapid development of short video live broadcast inevitably brings some problems to the live broadcast industry. Although the relevant departments are constantly strengthening management, there have also been various incidents such as breaking the bottom line and inappropriate remarks in the live broadcast of online celebrities.

Internet celebrities are no less influential than stars.

Treat it dialectically.

As long as you are talented and have something to attract the audience, you will win the audience's love. During the live broadcast, the online celebrity and his fans interacted with each other through barrage to strengthen contact. Short video live broadcast is not a niche platform, but a social platform for the public. As long as there is a network, it can be broadcast live. The live broadcast audience is wide, and the influence of online celebrities cannot be underestimated.

After some network celebrities become famous, they will choose to participate in some variety shows, and then be known by more people, such as papi sauce to participate in Tucao Conference 2, Da Zhuang to participate in China's good voice, fantasy city and so on.

But we also need to treat the social influence of online celebrities dialectically. Online celebrity restaurants, online celebrity scenic spots and other places where online celebrities punch cards have brought income and fame to these places, but they have also interrupted the normal life order of these places.

A few days ago, the incident of "Tik Tok exploded and the safflower sea was trampled" was widely concerned. Many people completely ignore the "feeling" of flowers when punching in here, or trample hard or just sit in. This piece of indigo naturalis planted for three years was completely destroyed in just three days.

Every time this kind of incident happens, the public will feel "it's really everyone." And doesn't this mental state reflect that the quality level of these online celebrities needs to be improved?

Policy guidance and platform supervision cannot be relaxed.

The frequent accidents of live broadcast platforms are not only due to the quality of network celebrities, but also closely related to the supervision of platforms. Since the beginning of this year, the supervision of the short video live broadcast industry has been gradually strengthened. The following is a list of some of the more important events:

In March, the State Administration of Radio, Film and Television (SARFT) issued an urgent document to make strict requirements for all short videos re-created based on programs such as movies, TV shows and variety shows. Short video live broadcast platform is still the most powerful content form at present. In order to avoid the probability of frequent accidents, we should not only improve the quality of online celebrities and the threshold of live broadcast, but also continue to strengthen the management and supervision of various platforms, and don't fall into the pit just after going on the road.