Why are New Balance jogging shoes called President jogging shoes?

The favorite brands of most successful entrepreneurs and political leaders are called "President's jogging shoes" and "King of jogging shoes" in the United States and many countries. History; From 65438 to 0906, William J.Riley established a dental arch appliance company named New Balance in Boston, USA, specializing in plastic surgery to customize dental arch appliances and orthopedic shoes. One day, when he observed the chicken in the yard, he found that the three claws of the chicken could keep balance, so he applied this inspiration to the design and development of the arch bracket, from which came the name of New Balance, and the fact that Mr. Riley got inspiration from the shape of the chicken claws became a legend. With the continuous development of business, New Balance began to manufacture professional sports shoes for local runners in 1950s, including the track and field team of MIT. 1956, Mr. and Mrs. Paul bought New Balance Company from Mr. Riley. Since then, footwear manufacturing has developed into the main business of the company's steady growth.

1972, Mr. jim davis, the current chairman and CEO of New Balance, bought New Balance Company on Boston Marathon Day. Since then, we have been growing in production lines, distribution channels, manufacturing capacity and sales performance, but we always regard multi-width research and development, American local manufacturing and technological innovation as the most important.