What is the role of tour guides in tourist reception?

(a) the tour guide service is the basic service in various tourism services.

Eating, living, traveling, traveling, shopping and entertainment constitute the six elements of tourism activities, among which the most important one is? Swimming? And sightseeing? Director? It's a tour guide. The language services provided by tour guides for tourists communicate different cultures and promote the communication between different nationalities; The tour guide explanation service provided by the tour guide is helpful for tourists to increase their knowledge, deepen their experience and enjoy the beauty; The life service provided by the tour guide helps tourists to participate in sightseeing activities happily, and to seek novelty and pleasure. In a word, tour guide service plays an indispensable role in tourists' realization of their main tourism purposes, which proves that tour guide service is the basic service in tourism service.

(B) Tour guide service is a sensitive indicator of the quality of tourism services.

During their stay in China, the tour guides accompany them all the time and get along with each other day and night, providing them with language translation service, tour guide explanation service and life service, ensuring them to eat well, live comfortably and have fun, safeguarding their rights and interests, and ensuring their lives and property safety. In modern tourism activities, tour guide has become the focus and axis of the whole tourism service, and tour guide service has become the key link of tourism service. The success or failure of a tourism activity often depends on the service quality of tour guides, that is, the service quality of tour guides is directly reflected in the service quality of tourism, and even related to the reputation of a country (region) tourism industry.

(3) Tour guide work is the link and intermediate bridge of various tourism services.

Tour guides are the line liaison personnel between travel agencies and tourists, and between travel agencies and other tourism enterprises. They play an important role in the cooperation between all links of tourism services and the overall situation, and in the communication between up and down, left and right, and internal and external relations.

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