What are the four major changes in China tourism?

First, promote the transformation of tourism resources into tourism capital, which is an important basis for accelerating the development of tourism.

To realize the transformation of tourism resources into tourism capital is to give full play to the role of market mechanism, effectively integrate and optimize the allocation of various tangible and intangible resources, so as to better meet the various needs of tourists. In recent years, closely relying on the advantages of its own tourism resources, Ankang city has highly refined the connotation of Ankang tourism development-"Qinba Hanshui Eco-tourism", which covers the concentrated generalization of the city's tourism products and quickly becomes an effective carrier for Ankang tourism promotion, attracting the attention of the tourism industry inside and outside the province. In addition, the construction of the city's tourism infrastructure represented by Yinghu's 65.438+02 billion yuan national debt project has been strengthened year by year, and the supporting tourism infrastructure has been improved day by day, which has greatly promoted the transformation of the city's tourism resources into tourism capital and created a development foundation for foreign investment. This year, Xi Anshi Company contracted Yinghu Cuiping Island and Luojin Island as successful examples. Practice has proved that promoting the transformation of tourism resources into tourism capital is an important foundation and prerequisite for accelerating the development of tourism. At the same time, the development of tourism provides a platform and an opportunity for the transformation of tourism resources into tourism capital.

Second, promoting the transformation of private capital into private capital is a powerful guarantee for accelerating the development of tourism.

The shortage of funds is the biggest problem that restricts the development of tourism. The fundamental way to solve the capital problem can only be to innovate the investment and financing system and establish a new system with diversified investment subjects, diversified financing methods and market-oriented operation methods. Private capital is an important source of funds for tourism development, and booming private enterprises are important investment and business entities for tourism development. The rapidly rising "farmhouse" tourism in Hanbin District of Ankang City is a powerful example. At present, there are more than 360 farmhouse operators in this area, with a minimum investment of 25,000 yuan for each household and nearly 10 million yuan for private investment in tourism. In addition, last year, Erliwan Villa, Shuanglongtan Leisure Center, Tiandu Villa and other large-scale "farmhouses" opened one after another, which set off a wave of private capital investment in tourism development. It can be said that "Nongjiale" tourism has become a best-selling product for leisure consumption of urban tourists in Ankang and even surrounding areas. The development of tourism has opened up a new world for private capital to become private capital and participate in the development and management of tourism, and opened up a new channel for the development of private enterprises.

Thirdly, promoting the transformation of human resources into human capital is the key factor to accelerate the development of tourism.

In the past two years, some "farmhouse owners" in Hanbin District of Ankang City have taken the initiative to contact the tourism majors of Ankang Normal University, Agricultural School and other universities and invited students majoring in tourism to work there. Some of them ask for management assistance, while others ask for common sense in reception. Operators of "Nongjiale" are increasingly aware of increasing investment in tourism human capital. Therefore, in April this year, the tourism administration department of this district specially hired professionals to train tour guides and "farmhouse music" waiters in the whole district, learn to sing folk songs in southern Shaanxi, and enrich the content of tourism reception services. Moreover, judging from the education level of the people who applied for tour guides in recent years, the number of college graduates has greatly increased. At present, nearly one-third of the nearly 250 people who have obtained the national tour guide qualification certificate in this respect are college graduates, which shows an increasing trend year by year compared with the past. It can be seen that college graduates are gradually becoming an important intellectual support and new force for the development of Ankang tourism. Meanwhile. The booming tourism industry will gradually become one of the important channels to accept and absorb the employment of college graduates.

Fourthly, promoting the transformation of tourism resources from pure development to protective development is the guarantee to ensure the sustainable development of tourism resources.

As we all know, tourism resources cannot be copied. Therefore, the development of both tourist areas and scenic spots must be carried out on the premise of protecting resources. Ankang city is located in a poor mountainous area, and its financial support for tourism is very limited. The development of tourism resources mostly depends on attracting foreign investment. Influenced by the concept of "who invests, who has the final say", some developers built artificial scenic spots without authorization before making scientific tourism development plans, resulting in the destruction of tourism resources. For example, at the beginning of the development of Niu Shan Scenic Area in Hanbin District of Ankang City, investors first built a hotel in the main scenic area, which obviously destroyed the natural features of the main scenic area in Niu Shan and was out of harmony with the environment of the main scenic area in Niu Shan. At the same time, because investors violated the law of tourism consumption, they did not take "tour" as the first priority to attract tourists, but put "residence" as the first consumption link, which caused the tourism consumption chain to put the cart before the horse. Instead of promoting the tourism development of Niu Shan scenic spots, it has formed a restrictive factor. Therefore, the transformation of tourism resources from pure development to protective development is not only beneficial to the protection of tourism resources, but also can effectively promote the sustainable development of tourism resources development.

Promote the "four transformations" and promote the development of tourism in Ankang, specifically: First, adjust and enrich the Tourism Industry Development Committee of Ankang City, and strengthen the guidance and service functions of tourism administrative departments for the development of tourism industry in the city, including comprehensive coordination, supervision and inspection, administrative law enforcement and industry management. It is necessary to fully realize the promoting effect of transforming resources into capital on the development of tourism, and actively integrate and optimize the advantages of tourism resources in our region. The second is to focus on two "increases" and attract foreign investment according to the idea of "building a nest to attract phoenix". On the one hand, we will continue to strengthen the construction of tourism infrastructure and further improve the hardware infrastructure conditions for the development of tourism resources. On the other hand, by giving full play to the leading role of the government, establishing a tourism industry development fund, bundling all funds, fully promoting tourism, establishing a publicity and promotion mechanism of government organizations, joint departments, joint efforts of government and enterprises, and linkage between the upper and lower levels, and constantly increasing the publicity of the advantages of tourism resources. The third is to formulate preferential policies for private capital to invest in tourism development, establish a new system with diversified investment subjects, diversified financing methods and market-oriented operation methods, and attract social idle funds to invest in tourism development. Fourth, adhere to the principle of "planning and demonstration first, then development and construction, planning at a high starting point and building with high standards", and strictly implement the "three prohibitions" provisions that no project is allowed without planning and demonstration, no implementation is allowed without approval. Fifth, through the talent exchange market, let the personnel department be a "matchmaker", let tourism professional schools and tourism enterprises "marry", and attract college graduates with tourism professional knowledge to develop tourism in Ankang. At the same time, the tourism management department should strengthen the training of tourism business owners and further improve their understanding of tourism human capital. Sixth, the tourism administrative department should establish a tracking management service system for tourism development projects, not only strengthen supervision during the implementation of tourism development projects, effectively avoid "tourism development" at the expense of destroying tourism resources, but also provide good staff for developers.