How to analyze the change of tourism consumers' attitude with cognitive dissonance theory?

First, the factors affecting the formation of tourism consumer attitudes

The acquirability of attitude shows that attitude is formed through acquired learning, and it will be influenced by many factors in the surrounding environment during the formation of attitude. With the constant change of social environment, individuals will constantly adjust and change their existing attitudes and form new attitudes to adapt to the changes of social environment. The factors that affect the attitude of tourism consumers mainly include the following aspects.

(A) the satisfaction of tourism demand

The desire for demand directly affects the formation of people's attitudes. Generally speaking, people have a positive attitude towards those who can meet their travel needs or help achieve their goals; For those who can't meet their own needs and hinder themselves from achieving their goals, they will have an attitude of rejection and even disgust. In recent years, customized tourism, which takes the demand of tourism consumers as the leading factor, has emerged. By providing personalized services to tourism consumers, their personalized needs can be met to the greatest extent, so as to obtain the positive attitude of tourism consumers.