Britain is one of the world's economic powers and the first country to develop tourism. From 65438 to 0840, Thomas Cook organized the first special train trip, which marked the birth of British tourism. Britain is one of the most developed countries in the world, with an annual tourism output value of over 74 billion pounds, accounting for about 5% of the world's tourism revenue. The successful government reform and the tourism industry supported by the developed economic background are in the forefront of the world in terms of development, management, service, theoretical research and practice, and are worth learning from. Benefiting from the opportunity of studying in Britain for four months, the author visited 16 large-scale tourist destinations of different types, such as cities, villages and beaches. A series of achievements in British tourism research and a large number of tourism information published on the Internet are studied in detail. I visited more than 20 tourism information centers and professional researchers in some universities, and combined with my 16 years of tourism work and management experience, I made a comparative study of tourism management and service strategies between China and Britain, and thought that there were many aspects worth learning. This paper briefly analyzes and introduces the development strategies, measures, practices and highlights of Britain's tourism industry from four aspects: agreement service and quantitative management, marketing and e-tourism, accommodation quality and grade specification, sustainable development and green tourism, with a view to providing reference value and promoting role for the reform and development of China's tourism industry. 1, Protocol Service and Quantitative Management 1997 After the reform of Blair's government, it vigorously promoted the privatization policy and transferred 74% of public service functions to executive agencies. In order to ensure the improvement of service quality and efficiency of travel agencies, government responsible units must sign a public service agreement (PSA) with travel agencies, which includes quantity objectives, service quality objectives, efficiency objectives and financial objectives. The Ministry of Culture, Media and Sports (DCMS), which is in charge of tourism, issued the Technical Text of Public Service Agreement for 2005-2008, and put forward five goals, among which PSA goal 4-economic goal: improving the productivity of tourism, creativity and leisure industries; PSA Goal 5- Efficiency Goal: By improving efficiency to control expenditure, the efficiency balance between DCMS and local departments in leisure, entertainment and cultural services expenditure should reach at least 2.5% (2005-2008). This management mode of principal-agent and signing service agreement is still a brand-new concept in China.
1. 1 Definition of tourism scope
Goal 4 lists tourism, creative industries and leisure industries as industries that need to improve productivity. But these are different industrial sectors, and some of the latter two are also the main components of tourism. "Tourism" department is the basis of tourism management and statistical work. The tourism industry defined in the British agreement includes:
Hotels and other tourist residences
● Restaurants, coffee shops, etc.
Bars, public theaters and nightclubs
● Travel Agency/Travel Agency
● Exhibitions and amusement park activities
Protection of museums and historical sites and buildings
● Sports activities
Some of the defined 13 creative industries and five leisure industries also belong to the category of tourism to a certain extent, and will be included in the statistics of tourism according to a certain proportion. It can be seen that the tourism industry in Britain is broader than that in China, and it is more scientific to classify statistics according to the consumption proportion of different industries. This is of great reference value to the definition and statistical work of China's tourism industry.