Traditional Culture Encyclopedia - Travel guide - How to copy someone else's copy in Xiaohongshu?

How to copy someone else's copy in Xiaohongshu?

Xiaohongshu copied other people's copywriting methods;

Operating environment: iPhone 13, IOS 15.5, Little Red Book 7.44. 1.

1, open the little red book, select the video, and click below to expand the full text.

2. Long press the text and click to extract the text.

3. Click Copy.

Introduction to Little Red Book Content Community:

Unlike other e-commerce platforms, Xiaohongshu started from the community. At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels and restaurants appeared in Little Red Books, touching all aspects of consumer experience and lifestyle.

At the beginning of 20 16, xiaohongshu changed the manual operation content into the form of machine distribution. Through big data and artificial intelligence, the content in the community is accurately matched to users who are interested in it, thus improving the user experience.

As a lifestyle community, the biggest uniqueness of Xiaohongshu lies in that most Internet communities rely more on online virtual identities, and the content published by Xiaohongshu users comes from real life. A sharing user must have rich experience in life and consumption in order to share content in Little Red Book and attract fans' attention.

Most online communities are virtual communities, where users consume content online and experience the end of online. Little Red Book is called "three-dimensional community". This is because users have to go back to real life to spend money to complete this experience, whether they are watching food or traveling destinations in Little Red Books.

In Little Red Book, one user's "online sharing" consumption experience leads to "community interaction", which can promote other users' "offline consumption", which in turn will generate more "online sharing" and eventually form a positive cycle. With people's lives becoming more and more digital, Xiaohongshu community is playing a greater social value in the tide of "consumption upgrading".

In the past few years, new brands, including Perfect Diary, Middle Gao Xue, Xiaoxiandun, Grain Rain and MaiaActive, have grown up in Xiaohongshu. Warrior, Baique Ling, White Rabbit, Li Ning and other old brands have been loved by more young people through Little Red Books and become the representatives of new consumer brands. Xiaohongshu has also become an important position to help new consumption and empower new brands.