Let’s start Ning Hao’s motivational speech: I don’t want to stop here (full version)

Hello everyone, my name is Ning Hao.

I just want to talk about how I became a director. In fact, the first script I wrote, "Crazy Stone", was called "Diamond" at the time. It was seen by a Chinese opera teacher. He said, "The story you told is very interesting. It just so happened that the class I led was about to graduate. Let’s arrange it as a graduation drama.” I said, “Okay, if you think it’s useful, you can arrange it.” Then he took it and arranged it. I remember that I went to watch it. After watching it, I said: "There is a young man who acted very well." He said: "That is a student in our class. I think he is quite promising. The young man's name is Deng Chao. ”

What I wrote could be arranged into a play, which was an encouragement to me at the time. I felt that I could create a complete story. But the problem at the time was that even after writing "Crazy Stone," no one gave me the money to film it. Because if you calculate that, you have to spend millions on production (fees) anyway, so I said, just write a cheap shot, and then go back and write it again, how can you write it without spending money, so there is The second story is called "Incense".

When I was about to graduate, I said I decided to film this incident. Then I started to invest the money I had saved in the first two years and started filming "Incense".

After I finished filming, I actually had no idea what my film could be used for. I just filmed it, edited it, and put it there. But just when I was about to find a job again, my photographer friend suddenly said to me: "A film selector from the Hong Kong Film Festival came to Beijing. I heard that you have shot a new movie, can you give me some advice?" "He took a look?" I didn't know what it was. I said: Can I meet someone? I'll just show it to him. I remember watching half of it, but because he was in a hurry to catch a flight, he didn't finish it. He left after watching half of it, and then I felt that this must be a dead end. About a month later, I suddenly received an email saying that we would like to invite your film to participate in the Locarno (International) Film Festival.

I asked him at that time: "What kind of film festival is Locarno (International) Film Festival?" Of course, I went to Locarno with the mentality of traveling for free. Once you enter a film festival, other film festivals will invite your film, and then you can travel to various countries around the world for free. I kept traveling until I went to the FILMeX (International) Film Festival in Tokyo and won an award, first place.

So actually that was the first international award I got. From there, I felt that I had to firm up my direction and start becoming a film director. Immediately afterwards I filmed "Green Grass". After I finished filming "Green Grass", I started traveling around the world for free for the second time. I remember that year when I screened "Green Grass" at the Berlin Film Festival, I counted only forty people in the audience. I said: I traveled tens of thousands of kilometers to watch a movie for 40 audiences, and then showed it to 40 audiences who may not necessarily understand the movie I made. Then I came out and sat on the steps, and suddenly someone sat next to me. I saw it was Lu Chuan. The two of us were chatting about the film festival there, and finally the two of us chatted and asked: What kind of audience are we making movies for? It’s not about making a movie every year and traveling tens of thousands of kilometers to communicate with dozens of audiences. I hope that my expression can be seen by more audiences. After all, Chinese films are only marginalized overseas, so I still hope that they can be shown to the Chinese people. I thought, I should make some movies that Chinese audiences like. This is my direction, so I made up my mind to change again.

So after I came back, I met the famous Mr. Andy Lau when I attended the Hong Kong Film Festival. At that time, after Brother Hua watched my film "Green Grass", he said: "You actually have the potential to make commercial films. I don't care what kind of film you want to make. I will give you a sum of money." Of course, he said it at the beginning. It was five million, and later it became three million. Then he said: "I will give you a sum of money, and you can take pictures of whatever you want." I said: "This opportunity is very good."

In fact, for me at the time, I had already entered that stage. It’s in the film festival channel. I remember that there were institutions in France and institutions in Taiwan, China, and they all told me that they would give me more money: "With an investment of 8 million to 10 million, you can continue to make literary and artistic films." But I Finally, after thinking about it, I decided that I should take the unproposed money from Boss Liu, that is, the money without request. I think this money is the best, although it is the least, but he doesn't care what I shoot.

So after I received this invitation from him, I started to go back and think about what to shoot. At this time, I took out the first script I wrote, called "Big Diamond", which is probably "Crazy Stone". I adapted it for four months and started filming.

Basically after filming "Crazy Stone", I ran out of ammunition and food, because it was the first three movies and I didn't earn a penny from filming "Crazy Stone" Another hundreds of thousands were lost. And that ended there. I basically put all the money I made from music videos in the first few years into it. I think if "Crazy Stone" can't bring in financial income, I really want to change careers.

One morning, I was suddenly woken up by a phone call. "I am Han Sanping.

He told me at that time: "I watched your movie and just finished it." "We decided to release it," he said. "So I got involved in this commercial film in a daze. After "Crazy Stone", everyone knew about it. Basically, I was making commercial films one after another. I seemed to have a sense of familiarity. The feeling emerged. I remember that everyone was talking about the genius director at that time. There were many various comments about success. But two days ago, I saw that they no longer call me a genius director. I am now. He became a well-known director, and Wu Ershan was a genius director. I later discovered that "genius director" was a professional title.

I had been thinking at that time, was it just for me to make a commercial film to make money. ? I don’t think so. Movies are a cultural product. If the cultural core is not extracted, I think it is empty. It is just an entertainment product.

So I thought about it clearly, and last year. When we reorganized the company, I said we wanted to change the brand. I added "Bad Monkey" to the title of "No Man's Land", and I said that from now on, we will not only make movies, but we will start to do the work behind the movies. What is the culture of "Bad Monkey"? From my starting point, I like fun things first, and then I like things that can be changed and innovative, so I hope to do something later. , all meet this standard. So the proposition I am talking about is to change it.

In fact, I am also very surprised about how I became a director at all. It was not part of my life plan. What did I study for four years? I painted a movie poster. After I finished that painting, we lost our jobs. The printer was born.

That was the first time I knew what it felt like to be confused. It was standing at the "meter" intersection in life, and then I felt that I could go in any direction, but I had no idea where to go. Which direction is the right direction? I remember I was chatting with the owner of the music store, Zhang Jingyun, at that time. I said, "I'm actually quite confused. I don't know where to go." "Then he told me at that time: "Ning Hao, I'm here. Doing business is very simple. If you buy it for one cent and sell it for two cents, you will make a profit. If you buy it for ten cents and sell it for five cents, you will lose money. Moreover, there is no age requirement for this matter. You can still do it when you are thirty years old. But you are nineteen years old, you should go to school. "

So my father gave me two thousand yuan and said, "If you must go, you can go." "Then he gave me two thousand yuan. The implication was: Once you have spent this money and finished playing, you can come back. Because two thousand yuan is really not enough to go to school.

How can I It is actually very important to survive. I want to make money.

There is a kid in our dormitory who studies photography. Then I started to learn from him how to take photos and how to develop them. Then I started making notes on my own: portrait photography, one hundred yuan a film. I started posting them on campus, and then went to some surrounding schools to post them. I didn’t have a camera at the time, so I borrowed the camera from my roommate. . So I started living in Beijing in this way.

So many people asked me later, how did your dream come to be? There are no dreams. Let’s put aside my dreams. Let’s talk about reality first. Let’s talk about survival first. There will always be a conflict between dreams and reality. Choose reality first, but don’t stray too far away from your dreams. I can come back soon

One day I suddenly heard that there was a very famous guitarist named Liu Yijun, known as Lao Wu in the world. He was playing around our school, and I was with my classmate. We went together. Originally we were there to have a meal, and then at that dinner Liu Yijun asked me, "What do you do, classmate?" "I said: "I am a photo taker. Then Liu Yijun said: "Oh, the person who took the photo." "It didn't seem to be too serious, and then they went on to talk about other things. I thought about it, I thought this was an opportunity, and then I talked to Liu Yijun next to me, and I said: "Fifth brother, I'm taking photos. . Any chance I can take a set of photos for you? Then Liu Yijun said: "Okay, sure!" "I said since you agreed, I have to strike while the iron is hot. I ran out of the small restaurant and bought a disposable camera from a nearby canteen. I said to the fifth brother: "I bought the camera. Let me take photos for you. Then he said: "What are you shooting with?" "I said: "I will use this to shoot. He said: "Okay then." "Then, I said, "Just a step, let's take a few photos at the door of this restaurant. "After washing it, I took a look and found that the photo was very poor. First of all, the equipment was poor, the environment was poor, and the light was also poor.

So I took a bus from Beijing back to Taiyuan to find a friend of mine in Taiyuan. My name is Zhang Dongdong. So the two of us stayed up all night and picked out six photos. We cut out the pictures again, changed the backgrounds, and made them again. Then I took the car back to Beijing the next day. Classmate, because my classmate knew him. I said, "Can you show me to Brother Wu?" I took some photos for him at the restaurant that day. Just give these photos to him.

"That afternoon, Liu Yijun replied to me. It was a pager. He sent me a message and said: Can you come to me? Then I went to him, and he said: "I happen to be releasing an album. Now, can you help me be my album photographer? "I said: "Okay. "Then I started borrowing cameras from everywhere. Liu Yijun asked me: "Brother, what is your net worth? "I said: "I'm very happy to take pictures for you. I don't have any money, I don't need any money. "Then he asked how he could help me. Then Liu Yijun called his friends in the rock circle. I successfully entered the pop music circle and began to survive as a professional photographer while going to school. How? Survive, this is very important.

I was familiar with a band called Paradise, and the lead singer was named Lei Gang. Both of my dogs were named Lei Gang, and he was quite concerned about this matter. Dissatisfied, he even made a special trip to find a dog named Ning Hao to keep. Lei Gang suddenly asked me one day: "Aren't you majoring in program production? Can you do MTV? "It was called MTV at the time. I said, "Yes! What can't be done? "Actually, I have never done this job. Then it spread again in the pop music circle, saying: This guy is quite cheap. At that time, it was mainly because he was cheap.

I remember that right after I As soon as I finished shooting for Tu Hong and Sun Hao, I started to get a lot of business. I remember that when I was at my peak, I was taking five or six pictures a month, but I was actually starting to make money. I was probably a sophomore in college at that time. In the second half of my sophomore year, I remember taking 200,000 yuan home, taking the money out of the bank and turning it into cash, and then I took the cash back and put it on my dad’s desk. Go up. I said, “Dad, I can pay you back the money I borrowed. Then my mother dragged me into the room and said, "Son, what are you doing outside?" "

Then when I graduated, I asked myself: "Ning Hao, do you think you are just going to hang out like this? "I thought, I should change, I should continue to change, I want to start being a film director.

Some people also asked me: "Why do you love to change so much? Why do you like transformation so much? Or maybe you just don’t have the inclination to stay in one place for long? ”

I think life is actually a journey, and in this process of moving forward, you will always face various difficulties or problems. Then I think the best solution is actually The solution is to go over there and don’t stop here. Change and do something new.

Okay, thank you, this is the end of my speech.

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