What do the principles of tourism psychology include? What are their meanings?

Tourism psychology is a new discipline that studies travel and tourism from a psychological perspective. Tourism psychology is the science that studies human behavior patterns in tourism activities, mainly including tourism consumption behavior, tourism service behavior and tourism consumption psychological tendencies.

Foreign scholars began to study this field in the late 1970s, and Chinese scholars subsequently began teaching and researching in tourism psychology in the mid-1980s. Foreign scholars have two ideas in researching tourism psychology. One is to take tourism consumers as the object and study the general rules of tourists' consumption behavior; the other is to study the interactive relationship between tourism workers and tourists. The former is represented by the book "The Psychology of Leisure Travel" by American scholars Edward J. Mayo Jr. and Lance P. Jarvis. This book starts from how tourism companies can effectively conduct marketing and analyzes in detail the perception, The influence of psychological factors such as learning, personality, motivation and attitude as well as social factors such as role and family, reference groups, social class, culture and subculture on tourism consumption behavior. The latter takes interaction analysis as its theoretical basis and conducts a profound analysis of interpersonal relationships in the tourism and hospitality industry. This book draws on the research on these two ideas, absorbs Japanese scholars’ thoughts on tourism kimono and psychology, and establishes a relatively complete tourism psychology system based on a large number of research results by Chinese scholars.