How to write the product plan of APP?

How to write the product planning objectives and background of APP?

It is very important to know what you want your application to do. Can your application solve practical problems? Is it a model for promotion? Alternative learning? Games? (Translator's Note: Alternative learning refers to the way of learning to master complex stimuli, react and strengthen relationships by observing other people's behaviors. Listing your project goals will not only help us understand your APP, but also help you consolidate your ideas and understand the rest of the product functions.

If you have done market research on your project, you should add it to your project objectives.

audience

Who is this APP for? The answer seems obvious, but knowing who your application serves can also help reveal other functions you will do in the future and help us understand what the user experience of this application should be like. If you serve children, the visual design should be different, for example, its buttons may be bigger.

operating system

Do you want your application to run on iOS? Android? Windows？ Or both? In our experience, many people will develop Android and iOS programs. Knowing which operating system your APP is running on will be the most important point in determining the price of your APP, so you should consider this matter carefully. It will also affect what we should do next.

Native or mixed?

Developing an APP with iOS and Android is like writing a paper in French and Chinese. Although we are doing the same thing, we have adopted two completely different strategies. Each operating system has a different development language, and if you want to develop it natively, you need to spend twice the cost. Mixed development can reduce costs. If you clearly know the difference between local development and mixed development, tell your agent what you want. If you are not sure, they will give you advice and tell you which way they think is best for your project. I don't know what native/hybrid means. Then take a look at this blog post "Native VS Hybrid APP"? /20 14/ 1 1/native-vs-hybrid-choose/？ )

Timeline arrangement

Is your job overdue? Is your partner overdue? Give the end date of the project as detailed as possible.

Action design

This is the key. If possible, when developing an APP, write a product introduction copy that will appear in the app store in the future. This will force you to describe the function of the application in a concise and clear way.

Unless you are a designer, it is best to leave the work of defining user interface and experience design to the organization you choose. However, it is necessary to define the function of the APP in detail, otherwise it will be difficult to give an accurate quotation. Generally speaking, the first step in developing any APP is to make a detailed functional description, including all screen sizes that your users may encounter, and the interactive way of operating the APP.

However, although you have described a list of functions carefully, the agency may only give a rough quotation.

We always think that an excellent APP needs to do a simple thing to the extreme, but the way to do it is its series of function points. For example, if your APP needs it? So you can send it when you meet a big pit in the street? , which will have the following functions:

Automatically record your position in your report.

Let you attach photos to the report.

Click the button and send it to the right person automatically.

Think about additional function points, and find out whether these functions are necessary or worthwhile if adding functions will exceed the budget.

Here are some examples that may seriously affect the cost:

Push the reminder. Do you need to send a reminder or something

Geographical positioning. Need to know where you are, or show where you are going?

Socialize. Do you need to share it with facebook or other platforms?

Do I need to log in?

Is there a user attribute?

Price model. Will people pay for your application? Will there be in-app purchases?

Will people give you grades or comments?

Will it link to the website? Your website, youtube, etc. )

Does the content of the APP come from a database or an internal system?

Visual design

Most organizations have it? Working from home? Visual designer, proficient in mobile phone design. These designers are easy to communicate with, because they know how to make the best design, and they don't like going back and forth. If you are with such a person? Working from home? Teamwork, they need to follow their own design specifications. Any instructions you can give them are very useful to them. Do you know what color and font you want? What kind of logo do you want? Ideally, if you have brand guidelines, you should also tell them.

Operation and maintenance plan

You can discuss the operation and maintenance plan with the development engineer you choose, but you'd better show that you know that your APP needs operation and maintenance, and you have already figured out how to do it. (Can you read our blog post about APP operation and why? /20 14/ 1 1/app-life-just-Christmas/？ )

extraneous information

It is useful to provide an attached form, which contains all contact information and resumes of everyone involved in the project, including email, roles and responsibilities, phone numbers and photos.

abstract

Writing product planning documents can not only help you realize what your APP will look like, but also prove your ability to developers and let them know that you will be a good partner.

But it is worth noting that it is best to use your plan as a reference document, not as an iron. It is likely that your APP will face many changes in the initial stage, and then the agency you choose will tell you these situations and help you make these decisions.