The Basic Connotation of Tourism Image Planning

Tourism image planning is a brand-new image recognition and marketing system, which is inspired by enterprise CIS, promoted by the rapid development of advertising industry and domestic tourism industry and strong market competition, and formed on the basis of understanding the traditional significance of tourist destinations and scenic spots. It shows that "tourism products" and enterprise products have a unified market supply and demand relationship and similar operating rules, and the positioning of regional tourism image depends on the composition, "geographical context" and "cultural context" of tourism resources in the region. Tourism image is a comprehensive cognitive impression of tourists on the ontological quality of tourism resources and its media conditions (service links).

Implementing TIS to create a good and distinctive image of tourist areas is conducive to expanding the attraction of tourist areas, expanding the tourism market, stimulating the sense of belonging and pride of employees and local residents, enhancing centripetal force and cohesion, and then obtaining a series of huge social and economic benefits brought by image effect. The tourism information system of Hongya county consists of five parts: concept-based identification system (MIS), behavior image identification system (BIS), visual image identification system (VIS), auditory identification system (HIS) and FIS(custom Recognition System), in which MIS is the foundation, core and soul of tourism CIS. BIS is a dynamic behavior process of tourism CIS; VIS is a concrete and visual form of communication. His is the enhancement of hearing; FIS is the strengthening process of experience.