Traditional Culture Encyclopedia - Travel guide - How to do the soft text marketing promotion in scenic spots? Teach you to increase the number of tourists

How to do the soft text marketing promotion in scenic spots? Teach you to increase the number of tourists

So hello, as a tourist attraction or website, where should the prepared holiday tourism promotion soft articles be published? Let's briefly analyze-the accurate positioning of the group. At present, those who like holiday travel or have the ability to work are as follows: 1. Married honeymoon holiday tourism is a small core content of tourism service industry. Because marriage is a great event on the road of life, everyone will undoubtedly attach great importance to it. When they get married, they can release their stress and happy mood well. Whether they are rich or poor, holiday travel is of course inevitable. 2. Students are a group of students, and the average transaction volume is probably very low. But there is no doubt that the total number of students is very large. 3. Freelancers or retired employees, because of their self-help travel time and sufficient spending power, will have much less holiday travel frequency than wage earners, which is also the key to the promotion of holiday travel soft-text groups. Holiday tourism soft text promotion service platform and then analyze the target consumer groups, everyone can make it clear. 1. For married people. We can choose the wedding website to promote it. As you can imagine, in addition to planning the wedding, we also made clear the address of the honeymoon, which is perfect. You can also choose home improvement network, because most married people will buy new houses for decoration, so it is also a very good choice to announce it here. 2. For the students. We can choose the train ticket purchase discount network or the official website release. For students, the train is a means of transportation, so everyone chooses to publish it here. Discount rebate service platforms such as Meituan takeaway and Baidu glutinous rice are also very good choices. Most students will undoubtedly think of the price first when traveling. Another area that is highly recommended is the post-it forums of various institutions. If it can be truly and effectively allowed and confirmed, then the actual effect is very good. 3. It is not easy to publicize and plan the third group of people. Because these groups are scattered, their lifestyles and hobbies are varied. Naturally, there is no way to find it. Because these groups are more casual, they have more time to care about current events. We can publish it on mainstream media, regional forums, regional classified information websites (such as 58 XXX city and XXX city of market) and other service platforms with the characteristics of life gossip. Many articles submitted by large and medium-sized local mainstream media are unfounded, and many of them do not accept my own articles. Therefore, if you want to publish in this area, you can choose a suitable soft text publishing service platform.