A comparative study of two "Olympic bid films"

A comparative study of two "Olympic bid films"

Answer: 1. Research on China's Beijing 2008 Olympic bid film:

Green Olympics is the key to the Beijing 2008 Olympic Games One of the three major concepts. To this end, the Beijing Municipal Government has done a lot of work in terms of environmental governance, greening construction, ecological protection, circular economy, and water resource protection and utilization. However, it is not enough to rely solely on government actions to achieve the "Green Olympics". Middle school students in Beijing should actively participate in the construction and promotion of the "Green Olympics". Start from me, start from my family, start from the friends and classmates around me.

In 2001, when former International Olympic Committee President Juan Antonio Samaranch read out loudly in Moscow: "Beijing, China", as a Chinese, I felt sincerely for our motherland, our The capital is delighted. But while I was happy, the gray sky, the dust storms all over the sky, the dirty green moat, and the streets without a trace of green made me deeply worried about whether Beijing could successfully host the Olympic Games in 2008. .

Today, four years later, there are 229 days of blue sky in a year, the billowing yellow dust has long disappeared, and the long-lost groups of wild ducks have also flown back to Shichahai in Beijing in the spring. The streets are also decorated with green and full of vitality. All these unconscious changes are answering me, Beijing will definitely be able to host the 2008 Olympic Games! All these changes are not only the efforts of the Beijing Municipal Government, but also the result of the efforts of countless Beijing citizens under the leadership of the government. As one of the more than 10 million ordinary Beijing citizens, I am also making my own contribution to our Green Olympics.

The success of Beijing’s bid for the Olympics has proven China’s strength to the world and also demonstrated the world’s recognition of China. This is not only the glory of Beijing, but also the result of the joint efforts of all Chinese people in China and even the world. It is the common victory and supreme glory of all descendants of Yan and Huang! For the first time, the International Olympic Committee has handed over the right to host the Olympic Games to China, which has a long history of 5,000 years, a splendid culture, and one-fifth of the world's population. This will definitely promote exchanges and friendship between the Chinese people and the people of the world; for the Olympic Games It provides a huge driving force for the development of sports; it plays a huge role in promoting the further spread and promotion of the Olympic ideal around the world, and has great historical significance!

The success of the Olympic bid will not only promote great progress in my country's sports industry, but also, together with China's accession to the WTO, become two engines for China's economic development in the future, promoting the further development of my country's economy; promoting science and technology, culture, and environmental protection career progress; enhance our country's comprehensive national strength, enhance national pride and cohesion.

China, which has suffered a century of humiliation and was once insulted by the imperialist powers as the "sick man of East Asia", finally realized its long-cherished wish for many years and won the right to host the Olympic Games. Proved his strength in front of the whole world. Together with the return of Hong Kong and Macau, this will surely become an important symbol for China to wash away a century of humiliation in modern times, achieve great national rejuvenation, and rise as a major world power! This will surely write an important chapter in the long and glorious history of the Chinese nation! ! !

China must seize as many opportunities as possible to create wealth, use this opportunity to promote China to the world, let the world know more about China, enhance cooperation and exchanges with the world, and promote development.

Having experienced a century of vicissitudes, the modern Olympic Games will be held in China, which has one-fifth of the world's population, which will spread the Olympic spirit more widely and open a new page for the Olympic movement. At the same time, the Olympic movement in the new century has also shown its unique charm to the people of the world with a new look.

2. Research on the 2012 Olympic bid film in London, UK:

The five cities bidding to host the 2012 Olympic Games used ingenious promotional videos and a luxurious lineup of celebrities and dignitaries. You can do it one by one. We go there, each showing his or her own capabilities, but behind the “tricks” of these cities’ bids is also a competition of powerful economic “internal forces.”

Moscow

Moscow, with a population of 10 million, is a traditional sports powerhouse and once hosted the 1980 Olympic Games. The Olympic budget plan submitted by Moscow is approximately US$11.9 billion, of which US$1.9 billion is allocated to the budget of the Olympic Organizing Committee and US$10 billion is invested in venues and infrastructure construction. All costs for hosting the Olympic Games in Moscow are provided by the Russian government.

Moscow Mayor Luzhkov said in his statement that Moscow is an old and young city with both a glorious past and a bright future, and the Olympic Games can serve as a bridge connecting the past and the future. He also said that all relevant Olympic facilities will be completed as planned. Perhaps because Moscow’s bid report was not detailed enough and the city faced security and other issues, people were not optimistic about Moscow in advance. Moscow's promotional video is full of gratitude to the cities that bid for the tournament, but this did not prevent it from being eliminated early in the first round.

New York

The Statue of Liberty, various skyscrapers, and immigrants from more than 100 countries in the world together constitute such a vibrant and upward "standing" city———— New York. The total budget for New York's bid for the Olympics this time is US$10.6 billion.

In addition, the New York government has specially allocated US$400 million for security expenditures. The main source of funding for these New York Olympics is private investment.

In order to succeed, Hillary Clinton joined and met with many committees; New York Mayor Bloomberg even made a strange move, changing his strategy of avoiding talking about "9·11" and asking Olympic Committee members They proudly displayed the reconstruction of New York; Ali's staggering thereafter shocked the organizers present. However, low public support and problems such as sports venues ultimately ended the bid in the second round. The United States has hosted the 1996 Summer Olympics in Atlanta and the 2002 Winter Olympics in Salt Lake City for more than 10 years. The bombings at the Atlanta Olympics and the Salt Lake City bid scandal will also be on the minds of IOC members when they vote.

Madrid

Although Madrid has never hosted the Olympic Games before, the whole country of Spain is very supportive of the bid to host the Olympic Games. The public support rate of more than 90% has become Madrid's most important bid capital. Madrid’s total Olympic budget is US$3.64 billion, and they have also invested US$10 billion in related transportation infrastructure. And if Madrid hosts the 2012 Olympic Games, the Spanish government will provide 1/3 of the funds, the Madrid City Government will provide 1/3, and the other 1/3 will be sponsored by 136 companies.

Although it has the public support of former International Olympic Committee President Antonio Samaranch, Spain hosted the Barcelona Olympics in 1992, and Paris and London do have their own advantages. After Madrid passed the second level with great momentum, they finally fell before Paris.

Paris

In the bid plan for the capital Paris, which has hosted the Summer Olympics twice, the Olympic budget totals 8.8 billion U.S. dollars, part of which comes from the French government and part from Corporate sponsorship. In order to bid for the Olympic Games, France has a "Paris 2012 Enterprise Club", which is composed of 20 large enterprises such as Airbus, Air France, and Carrefour. They sponsor Paris to host the Olympic Games, which can greatly reduce the tax burden of ordinary people. But after International Olympic Committee President Rogge read out the results, thousands of Parisians gathered outside Paris City Hall fell silent for a moment. At the moment when the Londoners cheered for victory, many French people almost fainted. Many people buried their faces in their hands, while others stared blankly at the cheers of London on the screen. Paris, France's four consecutive bids have fully demonstrated Paris's desire for the Olympics. Many people had hoped that the success of the bid would help France boost economic development, but the painful results were unacceptable to many French people.

Shortly after the announcement, raindrops dispersed the frustrated crowd. This was Paris' third defeat after unsuccessful competition in 1992 and 2008. The last time the Olympics was held here was in 1924.

London

The "Fog City" London has hosted the Olympic Games twice, in 1908 and 1948. London's bid to host the Olympics has a total budget of US$18.2 billion, the highest budget among all five cities. London will take this Olympic opportunity to spend huge sums of money to transform urban areas and launch large-scale urban construction. However, most of such huge expenses come from issuing lottery tickets to raise funds, and the other part is sponsored by banks and enterprises.

The success of the Olympic bid will be a long-term positive for the British economy. In the next few years, the construction of Olympic competition venues and related supporting facilities, as well as service and tourism revenue, will play a stimulating role in the British economic growth; news After the announcement, the British stock market rose 43.8 points, and the pound also received a slight boost.

London’s ultra-luxurious bid lineup, Prime Minister Blair’s lobbying, some games will be held at world-famous sports venues such as Wimbledon and Wembley, and the commitment to transform the underdeveloped East End. These are all places that impressed the members of the International Olympic Committee. The Olympic bid promotional video, which is gentlemanly but full of fun and profound Olympic connotations, makes people smile knowingly.

As in any sports competition, only one can win the "gold medal" in the end. But as International Olympic Committee President Rogge said: Only one city will win. However, the candidate cities' "benefits" by bidding to host the Olympics have been quite obvious, and this has also benefited the International Olympic Committee. Therefore, "there are no losers, only lucky ones" in bidding for the Olympic Games.

In the 2012 Olympic Games, London is the lucky one!