The Historical Evolution of Yuyuan Shopping Mall

Shanghai Yuyuan Mall Co., Ltd. was established in 1987, which is the first commercial joint-stock pilot enterprise in Shanghai. 1988 became the earliest listed commercial joint-stock company in China through stock issuance;

1In May, 1992, the market price of Yuyuan Mall exceeded 10,000 yuan, setting a record high in the history of China Stock Exchange, and was known as the "first share in China", which laid a solid foundation for the establishment of Shanghai Yuyuan Tourism Mall Co., Ltd. in May of the same year;

On August 1992, Shanghai Yuyuan Tourism Mall Co., Ltd. was formally established, which provided institutional support and financial guarantee for building a more prosperous century-old city.

1994, Yuyuan Shopping Mall was rebuilt and expanded on a large scale, and the commercial facilities increased from 1 0.8 million square meters to110,000 square meters, forming an architectural community of foreign history and ocean, becoming one of the top ten new landscapes and top ten night scenes in Shanghai.

In 2002, Fosun Group, a private high-tech enterprise, settled in Yuyuan Mall and became the largest shareholder, which injected new vitality into the development of the enterprise.

At the beginning of 2006, the company established a new round of structural adjustment planning to create a "exquisite Yu Garden", which enabled the company to enter the fast lane of development in an all-round way;

At the end of 2007, the 16 project of "exquisite Yu Garden" was completely completed, and the beautiful new Yu Garden was presented to the world.

At the beginning of 2008, the company put forward the strategic goal of "deepening the construction of exquisite Yu Garden and making every effort to build Shanghai's first tourism brand", and dedicated an exquisite Yu Garden with the most historical characteristics of Shanghai and full of commercial culture to the world.

On June 30th, 2008, 65438+February 30th, 2008, Yuyuan Mall won the "Best Word-of-mouth Brand in China" award for its good brand impression and brand vitality (good brand industry leadership and brand public awareness) in the "2008 World Brand Value Laboratory Annual Award" selection activity organized by the world's authoritative brand value research institutions.