What significance does the halo effect have for tourism operators?

The halo effect is to extrapolate certain characteristics of the object to the overall characteristics of the object, thereby producing the impression of beautifying or vilifying the object. The halo effect often causes people to extremely beautify each other. Therefore, in tourism services, a certain high-quality service can dilute the small flaws in other services.

Similarly, the halo effect also has the effect of excessively vilifying the object. Therefore, in tourism services, a major mistake may cause tourists to completely deny the entire service.

Extended information

The cause of the halo effect is related to one of the perceptual characteristics - integrity. When perceiving objective things, one does not perceive the individual attributes or parts of the object of perception in isolation, but always tends to perceive objects with different attributes and parts as a unified whole. This is because the various attributes of the object of perception are Properties and parts are organically linked into a composite stimulus.

For example, if you close your eyes and only smell the smell of an apple, or only touch the shape of an apple, a complete impression of the apple will be formed in your mind, because the experience makes up for other characteristics of the apple, such as color. (green with red), taste (sweet), touch (smooth), etc.

Due to the holistic effect of perception, objective things can be perceived quickly and clearly. "One spot can reveal the whole leopard" without the need to perceive each individual attribute one by one.