Intelligent cultural tourism construction scheme

The smart cultural tourism construction scheme based on "tourism+Internet" is based on the application of new technologies such as cloud computing and Internet of Things. Through the Internet or mobile Internet, the data resources of all parties are fully integrated to realize various information exchanges, which facilitates the information convection among scenic spot managers, business units and tourists, thus achieving the effect of intelligent perception and convenient use of various tourism information, and achieving better service in scenic spots through scientific and technological means.

The construction scheme of Cizhiyou Smart Tourism can integrate various channels with portable terminal Internet devices (such as smart phones and IPAD) to provide tourists with ubiquitous tourism information services such as food, shelter, transportation, travel, shopping and entertainment. Through data statistics and intelligent analysis, intelligent and refined management of tourism industry can be realized; Improve the ability of rapid response and emergency management through the cooperation of tourism information sharing and application; Through expert system and data mining, scientific decision-making of tourism management can be realized; With the help of information technology, we will improve and innovate the traditional tourism industry, comprehensively integrate tourism resources and industrial chain, realize accurate and effective online marketing, enhance tourism brand and cultural value, improve information sharing and business collaboration among tourism enterprises, and improve the efficiency of tourism industrial chain.

By designing and constructing "two centers and five platforms" in the scenic spot, this scheme can well solve the pain points in the comprehensive management and operation of the current cultural tourism industry. The "two centers" are the big data center and the industrial monitoring and emergency command center of the smart scenic spot; The "five platforms" are the intelligent management platform, intelligent service platform, intelligent marketing platform, intelligent experience platform and cultural tourism industry promotion platform.

The big data center of smart scenic spot vertically integrates the government information of scenic spot management department, basic information of tourism enterprises and industry application information; Horizontal integration of transportation, culture, health, environmental protection, meteorology and other travel-related departments data, to achieve data sharing and exchange with various industries and application systems. The functions of accessing, collecting, processing, storing and analyzing the big data related to tourism in scenic spots are realized. Realized the real-time and visualization of tourism operation monitoring in scenic spots. Based on the aggregation of tourism information in scenic spots, supported by statistical analysis of big data, it provides high-quality public services for tourists and provides convenient supervision and accurate decision support for scenic spots.

The industrial monitoring and emergency command center monitors and manages basic network construction, forest fire prevention system, environmental monitoring system, passenger flow statistics system, road monitoring system, project management system, knowledge management system and scenic land planning and construction system, and solves problems in time through the emergency command center.

The intelligent management platform of scenic spots based on GIS technology realizes a map of the whole scenic spot, and displays all kinds of business information related to communities such as grid, environment, ecology, facilities, population and departments on the map to realize business collaboration. At the same time, the mobile APP is used to realize the functions of collecting, managing, monitoring, reporting and information inquiry of events and basic data by community grid managers; And docking with the construction command center can realize the normal management of all-factor information such as "people, places, things, things and organizations" in scenic spots.

The intelligent service platform of scenic spots can improve the service quality of tourists and ensure the safety of tourists by strengthening the infrastructure construction of scenic spots. For example, the construction of scenic spot intelligent broadcasting system, scenic spot information publishing system, scenic spot public opinion management system, scenic spot complaint service system, scenic spot intelligent navigation system, renovation of tourist center intelligent toilet, new media creation and content operation in scenic spots. , will enrich the service content of scenic spots and enhance service capabilities.

The intelligent marketing platform of scenic spots mainly improves the direct selling system and distribution system of scenic spots. The direct selling system supports all access terminals (PC client, mobile client) and various access platforms (e-commerce, WeChat, website), and can realize a closed-loop personalized marketing system with full online and offline services. In the aspect of distribution system, according to the characteristics of tourism distribution in scenic spots, the overall sales channel is constructed to realize the distribution process. Smart tourism marketing platform including scenic spot tickets, scenic spot services, tourism commodities, package products, tour guide services, etc. , and can be closely related to the scenic spot official website, WeChat official account, mobile phone portal, etc. , realize the whole process service of product inquiry, product reservation, service, consultation and evaluation.

The scenic spot smart experience platform covers scenic spot smart navigation system, scenic spot smart ticketing system, "one-plane tour" tourists and other aspects to provide tourists with a better travel experience; At the same time, VR, XR, MR, smart wear and other technologies are used to build a new scene of digital tourism and provide visitors with a virtual interactive experience.

The cultural tourism industry promotion platform provides data support for the development planning of scenic spots through statistical analysis of ticket data, tourist consumption data, tourist portraits and other related data, and further promotes the development of scenic spots.