How to design the implementation scheme of public relations activities and the format of activity planning book

1, clear positioning, dig deep into the theme

Only when the theme is distinct, unique and special can we attract consumers, stimulate people's enthusiasm for participation and achieve the purpose of the activity.

2. The government sets up the stage and the market plays a role.

Practice has proved that no matter which city wants to carry out tourism festivals, it cannot do without the support of the government. The government should mainly start from two aspects:

(1) Give play to the guiding role of the government, reduce direct intervention and strengthen coordination and monitoring. In practice, "government guidance, enterprise participation and market operation" is a more suitable operation mode of festival activities in China, while the direct participation or excessive intervention of the government is not conducive to the development of festival activities. The government should do a good job in price monitoring, complaint handling and other regulatory work in festival activities, so as to make it a tourism activity that is satisfactory to the public, beneficial to enterprises and supported by society.

(2) Formulate relevant policies, laws and regulations. The government should introduce relevant laws, regulations and management regulations, standardize the competition order in the festival market, and provide institutional guarantee for festival tourism. The government should also organize the establishment of industry practices and standards for festival economic activities, and gradually form the economic activities habits and trading methods recognized and observed by most festival organizers.

The government set up a stage for all kinds of market players to sing a good play, and all market players should sing this play well from the following aspects:

(1) Cultivate specialized operating companies. Professional management companies can improve the innovative ability of festival planning and enhance the organization and participation. The government should encourage investment in the establishment of intermediary service enterprises, or transform the existing operating cultural production units into industrialization and shareholding system, and set up a festival management company to make it the main body of professional festival cultural activities and promote the professional and market-oriented operation of the festival industry.

(2) According to the market demand, define the content orientation and organize festival activities. The content of festival activities should closely follow the image orientation of tourist destination, determine the theme connotation and content form, and strive to plan activities with "bright spots, hot spots and selling points" to improve public attention. At the same time, according to market demand, efforts should be made to develop multi-form, multi-level and multi-theme festival tourism activities.

(3) adopting market-oriented operation mechanism to hold festival tourism activities. In the specific planning and organization of festival activities, tourist destinations should actively explore diversified holding modes, clarify the rights and obligations of all parties involved, act in accordance with the rules of market economy, achieve win-win results for all parties, and realize the smooth and orderly promotion of festival tourism.

3. Strengthen research and long-term management.

The development of any practice is inseparable from the support of theory. In the study of festival planning, we should not only analyze various concepts of festival tourism itself, but also study and summarize various practices. At the same time, the long-term development of festival activities must form a complete set of long-term management mechanism, highlight the long-term nature in publicity, enrich and extend the content as much as possible, turn several festival activities into a long-term tourism activity, promote urban economic development and enhance its influence.

The essence of festival activities is to attract popularity and gather wealth by creating a happy and peaceful festival atmosphere, so as to achieve the ultimate goal of enhancing local popularity, expanding local influence, prospering local culture and promoting local economic and social development.

Shenzhen Dongfang Longfei Activity Planning Company is committed to the planning, organization and operation management services of activities, celebrations, various parties and cultural exchange activities. The company's business scope includes product launch, brand launch, dealers' chamber of commerce, annual meeting of enterprises, forum summit, order meeting, investment promotion meeting, promotion meeting, commendation meeting, anniversary celebration, opening ceremony, award ceremony, launching ceremony, opening ceremony, capping ceremony, film and television production, advertising films, promotional films, micro-movies, stage construction, lighting and audio rental, etc.