Design and decoration renderings of chain catering stores

With the rapid development of modern tourism, tourists have higher and higher requirements for the quality of travel experience. As far as the catering experience during travel is concerned, simply "eating full" is far from meeting the needs of tourists. During the travel process, tourists pay more attention to the quality, safety and even characteristics and culture of catering. The following are some chain catering store design and decoration renderings that I carefully recommend. I hope you can feel it! Chain catering store design and decoration renderings display

Chain catering store design and decoration renderings 1

Chain catering store design and decoration renderings 2

Chain catering store design and decoration renderings 3

Chain catering store design and decoration renderings 4

Chain catering store design and decoration renderings 5 ??Development trends of the chain catering industry

1. Take the road of high-quality and efficient fast food

As the pace of urban life accelerates, residents With the increase of income level, the demand for fast food in society is increasing day by day. Fast food restaurants with high quality, low price and high efficiency will be welcomed by the residents. Mr. Qian Xuesen, a famous Chinese scientist, once proposed that fast food centers should be established in some big cities in my country to meet the dietary needs of the masses with the high efficiency and low cost of large-scale operations, accelerate the pace of socialization of housework, and promote The development of our country's economy. In fact, there are many hotels and various catering companies across our country that have achieved good economic benefits by operating fast food business.

2. Put more emphasis on the mood and atmosphere of the marketing environment

Consumers in modern society often have many perceptual components when consuming, and are easily affected by the environmental atmosphere. When it comes to eating, they don’t pay much attention to the taste of food, but they pay great attention to the environment and atmosphere when eating. The eating environment is required to be scene-based and emotional, so that it can better meet their emotional needs. Therefore, quite a few restaurants have put a lot of effort into arranging the environment and creating an atmosphere, trying to create various unique and attractive moods. Some are novel and unique, some are warm and romantic, some are quiet and elegant, some are lively and exciting, some are magnificent, some are small and exquisite. Some show urban scenery, and some show off rural style. There are sergeant-style ones, Western-style ones, and some that combine Chinese and Western styles. From the gourmet environment to the romantic shop names and dish names, you can enjoy the timeless elegance and warm people's harmony while enjoying your meal. The interior of the restaurant can also be a bit creative. For example, use tulips, red roses, etc. to replace the number of the table. The sign at the door of "Opening and Preparing" makes people feel cold and heartless. If instead it says: "Our store opens at nine o'clock in the morning, please wait". It will close at ten o'clock in the afternoon today. See you at nine o'clock tomorrow morning. Please forgive me? Just order it. People feel more friendly. Therefore, fast food restaurants and some large hotels with a good environment and atmosphere are popular among people.

3. Ecological agriculture, green food, and health care environment will be paid more attention to by people

As people are increasingly concerned about environmental pollution, ecological balance, their own health and other issues, Pollution-free, pollution-free green food and health food are welcomed by consumers. Many catering companies have adapted to this requirement and have launched their own health-care green recipes, added health care facilities, and created a health-care environment.

In recent years, many knowledgeable people at home and abroad have put forward a new interpretation of the concept of health. Many catering companies have launched a series of promotional measures accordingly. For example, promoting healthy recipes, introducing health information (such as providing health and sports-related magazines, or setting up health clubs, yoga classrooms, showing foreign sports films, holding healthy recipe workshops, etc.), providing health facilities (such as setting up massages) Equipment? Fitness equipment? Oxygen supply? etc.), providing a healthy environment (such as non-smoking restaurants, etc.), etc., in order to adapt to people's changes in concepts and their requirements.

In recent years, the health-care effects of medicated diet have been recognized by more and more people. More and more herbal restaurants are opening. Vegetables and fruits rich in high fiber, as well as pollution-free and nutritious wild vegetables, occupy an increasingly larger proportion in restaurant dishes, while high-fat and high-protein foods that were originally the main dishes and side dishes of restaurants have taken a back seat. Because according to scientific analysis, high-fiber foods can lower cholesterol, reduce the incidence of cancer, and control blood sugar concentrations; and wild vegetables, which have never been valued by restaurants, are delicious, non-polluting, safe and reliable, and are rich in hu Trace elements that are beneficial to health, such as carotene, ascorbic acid and riboflavin, have good medicinal value. According to analysis, shepherd's purse among wild vegetables has the effects of harmonizing the spleen, diluting water, stopping bleeding and improving eyesight; wolfberry has the functions of nourishing the liver and kidneys, replenishing essence and aphrodisiac; Malantou has the functions of clearing the lungs, reducing inflammation, stopping bleeding and cooling blood; chrysanthemum brain has the functions of dispersing wind, dissipating heat and calming the blood. Liver and eyesight effect. In the Nanjing area, wild vegetables have become an important part of people's dining tables, and restaurants have also adapted to changes in people's consumption needs and have launched a variety of carefully prepared wild vegetables and seasonal vegetables.

IV. Pay attention to personalized, characteristic and visual services

As people’s living standards improve, consumer demand will become increasingly personalized, which requires companies to pay attention to people’s specific requirements. , provide targeted services based on specific consumption scenarios, consumption time, and consumption objects, and accordingly create a corporate image that meets customer requirements. Such as lovers restaurant, fans restaurant, Xiaozhan restaurant, divorce restaurant, etc. From the perspective of modern consumer psychology, when many people engage in certain consumption, they not only consume the product itself, but also the reputation of the product and the image reflected in the product, because the image has a certain symbolic value and can satisfy people's needs for status. The pursuit of other aspects can give people a sense of pride, or give them a source of conversation and an experience.

5. Pay attention to people’s needs in emotional life, social activities and other aspects

Emotional life is one of people’s basic needs. In recent years, there has been a trend of so-called sensationalism in society. ?'s marketing method is to stimulate and mobilize people's emotions through various measures and activities to achieve the purpose of promotion. Many catering companies also promote services by setting up services such as couples' boxes, couples' teahouses, couples' packages, and couples' barbecues. Or it can stimulate people's consumption desires by strengthening family reunions, gatherings of friends, affection between parents and children, affection between brothers and sisters, affection between fellow villagers and classmates, etc. In publicity, the characteristics of emotional services are also emphasized, and efforts are made to highlight the consumer environment suitable for various types of emotional life. The eat-out market is the foundation of the catering industry, and an important reason for eating out is the need for social events, such as weddings and funerals, business talks, emotional exchanges, friend gatherings, etc. People need to seek a better environment and more thoughtful service. , a more formal venue and a wider variety of food options.

According to the "China Catering Industry Development Prospects and Investment Forecast Analysis Report", the current development situation of the catering industry is very severe. In the first half of the year, large fast food chain companies maintained a year-on-year growth of around 10%, and new store expansion plans have been completed. The proportion is only 20%-30%, and the profit of local fast food brands is less than 8%. The growth rate of catering companies has slowed down significantly, and companies in Guangdong, Hainan, Hunan and other places have even closed down due to being overwhelmed, or have been rented or transferred to external parties. In addition, the turnover rate of hot pot companies in the first half of the year generally reached a historical low.

In 2006, the annual retail sales of China’s catering consumption exceeded one trillion yuan for the first time, reaching 1.03455 billion yuan, a year-on-year increase of 16.4%, a net increase of 145.8 billion yuan over the previous year, and achieving two figures for 16 consecutive years. The number has grown rapidly, an increase of 188 times compared with 1978, the early stage of reform and opening up.

In 2007, the development of China's catering industry reached a new level. The annual retail sales reached 1.2352 billion yuan, an increase of approximately 200.65 billion yuan over the previous year, a year-on-year increase of 19.4%, and an increase of 3% over the same period last year. percentage points, accounting for 13.8% of the total retail sales of consumer goods, driving the total retail sales of consumer goods to grow by 2.6 percentage points, and contributing 15.6% to the growth of the total retail sales of consumer goods. The rapid and sustained development of China's catering industry shows that under the background of social needs and economic development, the overall scale of the industry is expanding day by day, and its status and role in the national economy have been significantly improved and strengthened.

From January to November 2008, the national retail sales of accommodation and catering industry reached 1.39051 billion yuan, a year-on-year increase of 24.9%, basically the same as the previous year, 6.1 percentage points faster than the same period last year, accounting for the total retail sales of consumer goods in the same period. The proportion was 14.2%, driving the total retail sales of consumer goods to grow by 3.5 percentage points. Among them, in November, the national accommodation and catering industry continued to maintain rapid growth, with retail sales reaching 137.66 billion yuan, a year-on-year increase of 25.1%, an acceleration of 3.5 percentage points from the same period last year, but a decrease of 6.6% from the previous month.