How to combine with tourism to create a "small town with non-legacy characteristics"

1. Marriage between intangible industries and characteristic towns

Characteristic towns originated in Zhejiang in China. Zhejiang regards the construction of characteristic towns as a new path to promote supply-side structural reform, build a new platform for enterprises and provide a new model for new urbanization. Therefore, the characteristic town is a development space platform with clear industrial orientation, and industry is its core element. In this way, the key to creating a characteristic town relying on characteristic industries lies in "characteristics" and "industry".

For example, the industries of characteristic towns in Hangzhou are positioned as the seven major industries of information economy, environmental protection, health, tourism, fashion, finance and high-end equipment manufacturing that Zhejiang Province focuses on. Combined with the urban positioning of "one base and four centers" in Hangzhou, cultural and creative industries, tea, silk and other historical classic industries and regional characteristic industries have been added.

intangible cultural heritage, as a business card of a region or ethnic group, naturally has the source of the word "special" to become a characteristic town, and it is entirely possible to build a cultural industry chain with intangible cultural heritage as the core. For example, the rice wine town in Zhejiang and the Maotai town in Guizhou are all based on the intangible heritage of wine-making skills, and then extend the industrial chain to tourism, cultural creation and other fields.

2. The logic of building a non-legacy town

On July 2, 216, the Ministry of Housing and Urban-Rural Development and other three ministries and commissions issued the Notice on Cultivating Characteristic Towns, and decided to carry out the cultivation of characteristic towns nationwide. By 22, it is planned to cultivate about 1, unique and dynamic leisure tourism, trade and logistics, modern manufacturing, education and technology, traditional culture, beauty and livability.

The cultivation of characteristic towns is a process from scratch, from existence to refinement. In Fangtang think tank's view, the foundation of space creation is deep or weak. The construction of towns with non-legacy characteristics is nothing more than this. One is upgrading on the basis of the original towns or industrial parks, and the other is rebuilding with non-legacy as the content.

first, the upgrading of the original town. In the list of the first batch of characteristic towns released by the Ministry of Housing and Urban-Rural Development in 216, 127 characteristic towns are all established towns. Shen Chi, chief planner of the Center for Urban and Small Town Reform and Development of the National Development and Reform Commission and president of the Planning Institute, said earlier that the main purpose of cultivating characteristic towns is to promote the better development of towns with conditions.

second, build a new town with non-legacy characteristics. In the current domestic and international cultural tourism industry, film and television IP-themed cultural tourism towns are everywhere, relying on IP elements such as film and television shooting places, film and television characters, film and television scenes, animation and so on, combined with the tourism industry, thus forming a theme town with specific effects. The essence of recreating the space with intangible cultural heritage as its content, relying on the platform of characteristic towns, is to integrate local cultural tourism resources, thus building a comprehensive service platform, which is also the China model of intangible cultural heritage spatialization. In this way, it involves the problem of site selection of characteristic towns and how to rebuild them.

3. Enlightenment and international expression of non-legacy towns

Characteristic towns are a useful exploration under the new normal of China's economy. They are new practices in China and grew up in the local market of China. They are a product of the new urbanization process. The construction of characteristic towns with intangible cultural heritage as their content, whether on the basis of established towns, or the use of idle land assets to enrich intangible cultural heritage industries, and the singleness and multi-sources of intangible cultural heritage industries in the construction of characteristic towns, have not actually left the word "characteristics", which is the trust in the multiple values of intangible cultural heritage. There is never a shortage of high-quality content, otherwise the industrialization of intangible cultural heritage cannot be discussed.

as a non-legacy town, its own characteristics include the logic of "no industry, no town", which makes the large-scale non-legacy industry an inevitable prerequisite, and it also contains livable characteristics, which requires the participation of non-legacy industry chain practitioners, including non-genetic inheritors, designers and various related institutions and enterprises.

as a platform for allocating global resources, the value of intangible cultural heritage lies in its excavation, integration, upgrading and external expression. Then, in the era of great cultural tourism, intangible cultural heritage, as an important symbol embedded in social culture, has self-evident cultural value. When it witnesses industrialization and takes characteristic towns as the carrier, how can it talk to the international cultural tourism industry?

China's logic

China's beauty is not left behind. The "Logic of Intangible Cultural Heritage in China" series of Fangtang think tank is dedicated to searching for the genes of China culture and expressing the soul of China's story through searching and speculating the intangible cultural heritage, the "quietest scenery and the most silent civilization" scattered on the land of China.

source: prospective industrial research institute, an institution of "industrial research+planning+landing" in a characteristic town of China.