Traditional Culture Encyclopedia - Travel guide - Company Tourism Objectives What is the company’s tourism objective?
Company Tourism Objectives What is the company’s tourism objective?
1. What are the company’s tourism goals?
Divided by tourism area: domestic tourism and international tourism.
According to the purpose of travel: sightseeing travel, vacation travel and official travel.
1. Domestic tourism: refers to travel by residents of a country leaving their place of permanent residence to another place in the country. Its characteristic is that there are no restrictions on the nationality of people engaged in such tourism activities. Tourists can be citizens of the country or foreigners who have lived in the country for a long time.
Local tourism: generally refers to same-day tourism for local residents in the district, county, and city.
Regional tourism: refers to the activities of traveling away from the place of residence to tourist attractions in neighboring areas.
National tourism: refers to inter-provincial tourism, mainly referring to tourism activities to key domestic tourist cities and representative famous attractions.
2. International tourism: refers to tourism activities across national borders. Including inbound tourism and situational tourism.
Transnational travel: generally refers to travel and sightseeing activities that leave the country of permanent residence to another or several countries. Do not cross continental borders.
Intercontinental tourism: refers to travel and sightseeing activities across intercontinental borders.
Global tourism: refers to tourism activities that target port scenic cities in major countries (regions) on all continents in the world.
3. Sightseeing tourism: Sightseeing tourism is not only an early form of human tourism, but also the most common and main type of tourism activity at present.
4. Vacation tourism: It is a tourism activity that combines beach, sun, sea bathing and other holiday health care activities.
5. Business tourism: refers to tourism with certain business as the main purpose.
: 2. Tourism enterprise goals were not achieved
. With the development and progress of society and the continuous improvement of people's living standards, American tourism concepts and methods are changing towards experience and participation. The diversification of tourism forms provides new opportunities for the development of sports tourism.
Sports tourism has been widely carried out in European and American countries, and leisure sports tourism projects such as skiing, surfing, mountaineering, diving, and camping have gained a large audience. Sports tourism can not only get close to nature, but also achieve the purpose of fitness and leisure, and there is an endless flow of people.
Through the perfect combination of sports tourism, people, nature and sports projects, it can arouse people to pay attention to protecting the natural environment while taking leisure time. As a new tourism activity that is different from other forms of tourism, sports has become a new direction of the tourism industry.
3. What are the goals of tourism companies?
Target customers refer to all customers in your target area who can have business relationships with your company, collectively referred to as target customers.
Take pharmacies as an example: there are 1,000 pharmacies in the target area, including 800 chain pharmacies and 200 independent pharmacies. The company's strategic goal is independent pharmacies, so your target customers are 200 independent pharmacies, and the 800 chain pharmacies are not your target customers. Distribution of our products, geographical location, turnover, business areas, distribution, etc. Detailed description of 200 target customers.
4. The purpose of corporate tourism
Ecotourism is a new form of tourism that is developing rapidly and is also a hot topic in the current tourism industry. It is a new way of tourism that is produced and promoted in view of the impact of traditional tourism on the environment. As a practical form of sustainable development of tourism, ecotourism is considered to be the primary and inevitable choice to achieve sustainable development of tourism. Its development not only improves people but also increases the status of nature tourism in the tourism industry and its share of foreign exchange earnings.
According to the World Ecotourism Conference, ecotourism can bring an output value of at least US$20 billion to the world every year, and it has now become a development trend of the world tourism industry. Ecotourism is often carried out in places that are not highly industrialized. In contact with foreign cultures, local culture, concepts, traditions, customs, social structures and lifestyles are both the attraction and the affected objects of ecotourism. If the negative impact is too great, it will cause damage to the development of ecotourism.
The purpose of ecotourism is to allow tourists to have a good natural environment, or have a tour, or have a vacation and rest, or have a healthy recuperation; at the same time, they must understand nature, understand ecology, and enrich science Knowledge, thereby enhancing environmental awareness and ecological ethics, and more consciously caring for nature and protecting the environment. It can be seen that ecotourism is a tourism model that is responsible for environmental protection. The essential difference between ecotourism and traditional tourism forms is that ecotourism must have the characteristics of promoting ecological protection and sustainable utilization of tourism resources.
Therefore, ecotourism is to purposefully improve the quality of the tourism environment in tourist attractions, so that people can enjoy nature and understand nature, and at the same time achieve the purpose of protecting nature, thereby achieving a harmonious and harmonious coexistence between man and the environment. Ecotourism does not need to put ecological consumption first, and it does not need to be at the expense of the environment. It must be combined with protecting the ecological environment and emphasizing the development of tourism while maintaining good environmental quality. Therefore, it is necessary to maintain the diversity of ecological natural resources and cultural heritage, ensure the environmental quality of tourist areas, and achieve a virtuous cycle and orderly development of the ecosystem.
If ecotourism achieves the above goals, it will be a virtuous cycle, which can effectively improve the income level and quality of life of local residents and promote local economic development.
That is, through tourism development, we raise funds for tourist areas, create employment opportunities for local residents, effectively develop the economy, and enable local residents to obtain economic and financial benefits without reducing the quality of the ecological environment. Ecotourism embodies the concepts of ecology and sustainable development. It is not only a tourism activity that points to nature and relatively simple social culture, but also a tourism development method that combines ecological environmental protection and community development.
Tourism has both positive and negative impacts on the environment. But in general, there are the following aspects: from a profit perspective, ecotourism can provide incentives for the protection of natural and semi-natural environments; with population growth and economic development, natural areas are under increasing pressure The bigger. Ecotourism effectively uses natural areas to provide conditions for habitat restoration and protection. Ecotourism can directly bring economic benefits through ticket revenue, donations, etc.; ecotourism promotes environmental awareness and enhances relevant groups’ attention to environmental protection; ecotourists learn more about ecotourism by helping to improve habitat conditions, which will help help them learn more about environmental issues.
Current location I like to travel independently. Every year we organize trips with relatives and friends. When there are many people, we will rent a car. When we have plenty of time and few people, we drive by ourselves. I make travel guides every time. Let me share my experience with you.
After determining the destination, first use Baidu, Toutiao, Hornet's Nest, etc. Learn as much as possible about the local attractions worth visiting. Choosing the attractions to visit is the first step; making your own time and arranging the order of the tours. In fact, it is also a relatively tedious step. Everyone has a different perspective of appreciation, and the weather and mood are different when they go there, so they often come to different conclusions. Some say it's good, others say it's bad. Be sure to read more about other US travel guides and try to learn about all the attractions around you.
In the second step, after the tourist attractions are determined, you will probably know the attractions and the time required for each tourist attraction. If you still don't know, you should focus on this knowledge until you fully understand it. Then, to know the distance and driving distance between various attractions, you can use Baidu Map and Amap to simulate navigation. Generally speaking, the estimated navigation time is less than your actual running time. This is just a reference. Be sure to reserve enough time. My experience is to add one hour of navigation every three hours to avoid accidents like traffic jams. In addition, navigation does not take into account rest time in the service area. Be aware of other surrounding roads as well. In case of traffic jams and road repairs, there is a
third step, booking accommodation. Hotel booking is easy, so don’t be wordy if you win. We usually stay in farmhouses, which are cost-effective and convenient for everyone to have dinner together. It is mainly Baidu Maps now, and now Gaode also has it. It's about choosing a place where you plan to live, selecting a point on the map, searching the surrounding area, and then searching for an inn. Many innkeepers will come out, click on them and many will have photos, guest reviews, prices and the store's contact number. See more and compare. Personally, I think most farmhouse inns are good. You can also use software such as Ctrip and Meituan. You can find the phone number of the store on Ctrip.com. Find it yourself. Call the store to place your order and you might be surprised.
The fourth step is to enrich the details, focusing on the road conditions you want to pass. This is hard to know. You can call local farmers on their mobile phones, read recent travel notes, write private messages in travel notes, etc. Generally you can still know. Then there are local customs, remember to do as the locals do, as well as weather, specialties, food, etc.
Once you figure this out, traveling will be no problem, just like filling in the blanks on an exam. Fill in the blanks according to plan.
5. Goals of tourism companies
Enterprise strategic goals consist of the following seven contents:
(1) Interest satisfaction: The existence of the organization satisfies any requirement related to The interests, needs, wishes and requirements relevant to the organization.
(2) Output of services or goods: The products produced by the organization include services (tangible or intangible) goods, the quality and quantity of which can be expressed in monetary or material units.
(3) Possibility of efficiency or profit: that is, input-output goals, including efficiency, productivity, etc.
(4) Investment in organization and survivability: Organizational capabilities include the ability to survive and develop, which depends on the amount of input and the investment transformation process.
(5) Resource mobilization: obtain rare resources from the environment;
(6) Comply with laws and regulations;
(7) Rationality: that is, satisfactory behavior, including technical rationality and management rationality.
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