How can an elderly tour group in 99 yuan make money from food, clothes and gifts?

According to the big data released by the website "Where to Go" 202 115, after the National Day, the number of air tickets for the elderly aged 60 and over rose from 4% during the holiday period to 6.2% of the total air tickets. In 20021year, more than half of the elderly aged 60 and over took their children by plane. It can be seen that with the deepening of aging and the change of social environment, more and more elderly people go out of the eaves, out of daily life, choose to travel and see the bigger world. Low-cost tour groups are the first choice for most elderly people.

Let's popularize some basic knowledge of tour groups first. General tour groups include shopping groups and pure play groups. As the name implies, a shopping group is a part of the itinerary that will involve entering the shopping store for consumption. According to the regulations, it is necessary to specify in the travel contract what the self-funded project will be, where it will enter the shopping store and how long it will stay. Pure play groups will not enter the shopping store; Low-priced tour groups refer to tourism products whose prices are not higher than the cost price.

In our daily life, we can see many advertisements of low-cost tour groups for the elderly, and some even advertise under the slogan "99 yuan, a tour group for the elderly, provides food, shelter and gifts". 99 yuan, according to our daily expenses, it may not even be enough for the fare and accommodation, but this group can provide food, accommodation and gifts? Has the travel agency begun to assume social responsibility, make money and do public welfare, and made contributions to caring for the elderly in the context of China's aging population?

We don't deny the social responsibility of travel agencies, but in any case, travel agencies are also commercial organizations. Without profit, they can't survive. Pure public welfare is impossible, so how do they make money at such a low price?

We usually know the hidden feelings more or less, so let the author analyze them for you today.

Let's first sort out the expenses of travel agencies in the process of taking low-cost tours and how to save money or make profits from these places.

The first is transportation and accommodation. If you go to a destination alone, the fare will be a lot, but low-cost tour groups are generally chartered. If it is full, the cost of chartered car will not be very high for everyone.

The same is true of accommodation. Usually the accommodation conditions of low-cost tour groups are not very good. Generally, it is "regardless". The living environment may be an ordinary express hotel, and even they will make their beds to sleep, so staying for one night won't cost much. Moreover, travel agencies generally have long-term hotels and transportation partners, so the price they get will be much more favorable than our usual personal consumption.

Three meals are full, no matter what. Generally, low-priced tour groups focus on meals, or each person orders a box lunch, so a meal is only ten or twenty yuan. If there is a cooperation discount, even so much money is not needed. In this way, the tour group can also deal with some cost problems with the tour group at low prices: transportation and accommodation.

But even so, the most that travel agencies can do is to offset the cost, or there is still a distance from the cost recovery. The difference usually needs the tour guide to pay for it himself. How can a tour guide make money without losing money?

It's simple. Wool is on sheep. The official media even bluntly said that consumers are "a snake that eats its own tail".

Of course, an important way for tour guides to return blood is to guide tourists to spend more and earn kickbacks. Rebate is generally realized through "head fee" and shopping commission.

Low-cost tour groups usually run through the shopping links in the itinerary. As long as the tour guide takes the tourists into the shopping store, the tour guide can get the "head fee" regardless of whether the tourists finally spend or not.

Secondly, once tourists shop in the store, tour guides can get a lot of commission: 10% to 50%. Then seeing this, we will feel that modern people are already very sensitive to the consumption in this kind of travel, and the news has also exposed several vicious incidents. The vigilance of tourists has increased. How do travel agencies make money by this method of inducing shopping?

Yes, travel agencies also know that people nowadays are not so easily guided, so they generally don't buy and sell by force, but start with the consumer psychology of the crowd and attack by innuendo.

As the main group of low-cost elderly tour groups, what is the psychology of the elderly?

First, the awareness of group defense is weak, and they have money and time. When they face the consumer guide, their ability to distinguish authenticity is relatively weak, and they also have more time to choose in the shopping mall. So if there are high-priced goods to be promoted, young people, middle-aged people and so on. It may not be so easy at first because of problems such as economic ability and cost balance. The elderly have more disposable income and relatively less places to spend. Once they meet the right consumption opportunity, they will not hesitate to start.

Second, the elderly group relatively prefer to pick up cheap. If they hear "there is no store after this village", "clearance sale" and "special price feedback", they are probably afraid that they will regret not buying it, and even really feel that they have really encountered a big bargain.

Third, the elderly take care of children. If the sale shows the elderly how these items will benefit their children, the elderly will hardly hesitate to buy them.

Fourth, the elderly are somewhat unhealthy and afraid of disaster. At this time, health care and auspicious items will attract the elderly. Such as pillows, waist pads, mythical animals.

What's more, in order to open up more profit space, some items sold by shopping stores to the elderly are sky-high or fake, and a scene description we often hear specifically reflects this phenomenon:

The old man happily bought a pillow and went home, showing his children that the original price of the pillow was 50 thousand, and he took 5 thousand. When children search online, they will find the same pillow. On the Internet, they only need 59 yuan, and the postage is also included. Children can't laugh or cry.

As long as there are 1~2 elderly people in the group who buy these high-priced and lucrative consumer goods, the high commission rebate is enough for tour guides and tour groups to make profits.

As the old saying goes, there is no such thing as a free lunch, and there will be no pie in the sky. For low-cost tour groups whose cost is higher than the price, travel agencies can open and carry out normally, so it is generally not as simple as traveling, and the advantages will eventually be returned.

In order to prevent the elderly from being deceived by low-cost tour groups, on the one hand, the state needs to strengthen the rectification of the tourism industry and standardize transparent management; On the one hand, the elderly need to polish their eyes and reduce the psychology of taking advantage of small things;