Traditional Culture Encyclopedia - Travel guide - What is the influence of tourism advertisements on tourism?
What is the influence of tourism advertisements on tourism?
1. Tourism advertisements have all kinds of characteristics of general commercial advertisements, such as paid, purposeful, timeliness, directionality, extensive content and various forms. In addition, due to the characteristics of tourism products in production, sales, promotion and consumption, tourism advertisements also have other characteristics different from general commercial advertisements, such as high interactivity of tourism advertisement communication, high three-dimensional tourism advertisement information, diversified tourism advertisement expression forms, distinctive personalization of tourism advertisement information and so on.
2. After all, there are still differences among tourism advertising media, and all kinds of media have their own advantages. According to the object, scope and purpose of advertising, as well as the expenditure of tourism advertising expenses, the feasibility analysis of media and the scientific selection of advertising media will have different effects on tourism.
3. Tourism advertisements can promote tourism, which can promote the development of local tourism and increase the per capita income of residents.
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