Take an example to illustrate how to solve the seasonal problem in tourism management based on the current status of the tourism market?

At present, the tourism market is still an immature market, so there are many problems. From a macro perspective, the main reasons are: 1. Weak tourism macro-control. The administrative department has insufficient authority and lacks a strong macro-control agency. The traditional habits of departmental ownership and independent administration are difficult to change. Partial interests and local protectionism make it difficult to implement unified management of the market. At the same time, a series of supporting policies, laws, regulations, and measures corresponding to management have not kept up, leaving industry management with neither "power" nor "mana." 2. The current tourism system is difficult to adapt to the requirements of the modern enterprise system. In particular, state-owned tourism enterprises face the same problems as state-owned enterprises across the country, that is, how to transform their operating mechanisms. 3. The tourism industry has developed to such a scale, but the "Tourism Law" and tourism-related laws, such as the "Hotel Law", "Tourism Safety Law", "Tourist Attractions Safety Management Law", etc. have not yet been promulgated. There is a huge contrast with the increasingly mature legal system of my country's market economy, which makes it impossible to determine many issues in the development of tourism. The status of tourism in the national economy cannot be legalized. The scope of tourism industry management, the division of tourism management functions, etc. Long-standing contentious issues remain unresolved. From a micro perspective, due to the imperfect legal system, many problems have arisen in the tourism market: companies use unfair means to steal business secrets, misappropriate company names, damage corporate interests and other competitive behaviors; promote fake and shoddy products, infringing the legal rights of tourists Rights and interests; poor service attitude, deliberately making things difficult for tourists, reducing service items without authorization, changing travel schedules; tour guides not guiding, leaving their posts without permission, causing personal and property losses to tourists; catering quality is poor, does not meet hygienic standards, and even causes food poisoning; "Black guides", "black cars", and "black photography" disrupt the order of the tourism market; vendors in scenic spots follow them to peddle and buy and sell by force, causing disorder in the scenic spots.

These problems that arise in the tourism market, whether they are macro or micro, are intrinsically linked. From a legal perspective, these connections all have certain legal characteristics. may turn into legal issues. This is because each subject has rights and obligations clearly stipulated in laws and regulations. If each other violates their legitimate rights and interests, it will cause legal problems. If the tourism administrative department infringes upon the legitimate rights and interests of tourism enterprises and tourists during macro-control and implementation of management actions, it will be liable for compensation for any damage caused to them in violation of the law; tourism enterprises will also be liable if they fail to provide agreed service standards to tourists. Liability for breach of contract, if it is caused by the personal reasons of tourism employees, the enterprise must pursue personal legal responsibility; tourists who carry out illegal activities during the tour will also be subject to legal sanctions; similarly, tourists who suffer damage to their personal and property will also require direct liability The person shall bear legal responsibility, etc. Therefore, in a market economy and a country with a legal system, all problems may be transformed into legal issues. 2. The government must regulate the tourism market. Tourism regulation refers to the regulation and control of the tourism market by the government in order to achieve a balance between the total supply and demand of the tourism industry and maintain the sustainable, stable and coordinated development of the tourism industry.

Why should we raise the issue of tourism market regulation when establishing a socialist market economy? Mainly based on the following reasons: 1. Determined by the characteristics of the tourism industry, the tourism industry is a comprehensive and highly dependent industry. Its wide scope and coverage are unmatched by other industries. It is precisely because This determines that it has a certain degree of vulnerability. As long as there is any disturbance in any industry or market, it will have a certain impact on the tourism industry. Tourism supply is determined by tourism demand, and tourism demand can only be grasped from a macro perspective by collecting various information through tourism administrative departments. After comprehensive analysis, we can grasp the context of tourism demand and guide the development of tourism supply. The tourism industry itself is a comprehensive industrial sector. There are objective proportions in the six major industries of food, accommodation, transportation, tourism, entertainment, and shopping within the tourism industry, which require coordinated development in proportion. Market adjustment is an after-the-fact adjustment. There is a certain time difference, the information held by tourism companies and individuals is not efficient, and micro-decision-making has a certain degree of passivity and blindness. Once the decision-making is wrong, structural imbalance may occur, tourism supply is wasted, and efficiency is lost. Therefore, the market itself must be relied on to regulate it. The healthy development of tourism cannot be maintained. Therefore, government regulation is particularly important for the tourism industry. 2. The market function is defective. For example, some parties can obtain external economic benefits without paying any price: for example, the construction of a road can lead to an increase in nearby land prices, and at the same time, the geographical location of tourism enterprises near the road can appreciate. After the completion of tourist hotels and tourist attractions, nearby Tourism enterprises have also benefited from this, and the so-called "free ride" phenomenon has emerged; the activities of some tourism enterprises will cause economic and other losses to external entities without compensation, such as: the interference of entertainment venues to nearby residents, the damage to tourist attractions Development may easily cause environmental pollution due to insufficient protection measures. Most of the tourists our country receives are from developed countries. Their high consumption level may cause some domestic residents to imitate and compare, resulting in "precocious consumption", which may eventually driving up prices in tourist areas. Such external impacts generally cannot be compensated and corrected through the spontaneous action of market mechanisms.

3. Although our country has a vast territory and rich resources, the distribution of tourism resources is relatively scattered and the surrounding environment is poor. Moreover, our country is a developing country with limited national financial resources. We can only use the limited funds to focus on the overall consideration of the tourism administrative department. Only by gradually developing the land can we form the "competent product" of our country's tourism industry and occupy a place in the world tourism market where there are many strong players.

These characteristics of the tourism market illustrate the vital importance of regulation. Therefore, only by giving full play to the regulatory role of government tourism agencies can the healthy development of the tourism industry be ensured.