What are the problems in the development of folk culture tourism under the background of "tourism+"

1. Folk culture tends to be staged, commercialized and even vulgarized.

In order to develop the tourism industry, satisfy tourists' curiosity, be eager for quick success and even cater to tourists blindly, transplant and imitate some local folk culture characteristics at will, which makes folk culture lose its cultural foundation for survival and has obvious stages, and even "pseudo-folk customs" appear.

2. The uniqueness of folk culture gradually disappears.

The cultural traditions of tourist destinations are impacted and assimilated by powerful cultures in different places, and the uniqueness of local cultures gradually disappears. With the improvement of traffic, the geographical closure is broken, and the uniqueness of tourism destination culture is bound to be impacted, weakening the uniqueness of folk culture.

3. Unfair distribution of benefits hinders.

Because the focus of rural tourism development of folk culture is attracting investment, there is no unified mechanism platform to coordinate the interests of all parties, and the distribution mechanism is unfair, which leads to insufficient community participation, low enthusiasm of residents and even resistance, which hinders the long-term healthy development of tourism and is not conducive to the protection and development of folk culture. -refer to the prospective industry research institute.