Traditional Culture Encyclopedia - Travel guide - How to plan tourism products in scenic spots

How to plan tourism products in scenic spots

1, the creative process is first manifested in product planning and positioning. The uniqueness of resources, the refinement of advantages and disadvantages, the grasp of traffic and socio-economic conditions, and the systematic research and interaction of market demand form the accurate positioning of the market.

2. creatively plan the content of core attraction projects around clear market objectives.

3. Develop the play mode around the core scenic spots, and form the play content, play process and play structure.

4. Around the gameplay, the six elements of function configuration, spatial structure configuration and landscape configuration are carried out to form the overall framework of the project.

5, around the gameplay, combined with six elements, to design the income model.

6, according to the market characteristics and product planning basis, design marketing model.

7. Estimate input and output, adjust project and cost structure, and combine investment, construction, marketing, financing and management to form a development and operation mode.

For more information about how to plan tourist products in scenic spots, please visit:/ask/48c0c11635130616.html for more information.