Where is the "wisdom" of smart tourism?

The "wisdom" of smart tourism is mainly manifested in:

●? Smart management: For managers, the most important thing in the operation of scenic spots is to understand and control the attributes of tourists. How many tourists are there in the scenic spot, where they come from, where they go, what are their travel route preferences in the scenic spot, and how to arrange commercial facilities and transportation outlets according to the distribution of tourists can all be intelligently obtained and analyzed through big data means. Then, according to the obtained data, the crowd analysis is carried out to further realize the intelligent management of scenic spots. Including the aforementioned supervision by public opinion, is also an important part of intelligent management.

●? Intelligent service: according to the obtained crowd data, attribute analysis is carried out, tourists are given a tag portrait, and then the crowd analysis output report of the whole scenic spot is made, also called crowd portrait report. Scenic spot managers can clearly understand the attribute labels of tourists, such as gender, consumption level, interest preference, video preference, life stage and so on, by looking at the crowd portrait report. For example, through the crowd portrait report, I learned that there are parent-child tourists in the scenic spot. Such tourists often travel with their children. After mastering this attribute, I can push him some parent-child related information, such as parent-child activities in scenic spots, which scenic spots are suitable for children, which restaurants are parent-child or where the maternal and child room is. In this way, the real smart service is to push the information that customers are interested in.

●? Smart marketing: At the marketing level, in fact, the role of big data is really great. The traditional marketing model is mainly based on individual or expert's experience decision-making, but this marketing model lacks accuracy because it emphasizes subjective consciousness too much. Nowadays, with the popularization and development of Internet technology, smart marketing has been paid more and more attention. Marketing based on big data model is more convenient and comprehensive, and the resulting decisions are more accurate and effective.