How to write tourist behavior analysis?

This paper mainly analyzes the decision-making behavior, tourism consumption behavior and post-consumption evaluation behavior of class tourism.

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Analysis of tourist behavior

1. Tourists have a high revisiting rate and good loyalty.

According to the survey, the proportion of tourists who come to Guilin for the first time is 60.9%, and the total number of people who revisit it is 39. 1%, which shows that the rate of tourists returning to Guilin is high. According to the survey, most people who revisit Guilin are short-distance tourists from neighboring provinces, because a three-day holiday is suitable for short-distance travel.

Tourists mainly come for sightseeing, and prefer natural attractions.

The survey shows that Guilin is dominated by tourists, followed by holiday tourists. Guilin tourists have expanded from sightseeing to sightseeing, leisure and vacation. Tourists prefer natural scenic spots, accounting for 47.37%, which shows that the natural scenery of Guilin is very attractive to tourists. Followed by places of interest/heritage parks, accounting for 36.09%. Guilin is a famous historical and cultural city with a long history, and its landscape is a famous scenic spot at home and abroad. Modern parks/theme parks account for 1 1.28%. Guilin Lemandi Theme Park is very attractive in this province and neighboring provinces. According to the survey, tourists are mostly students and families traveling by themselves.

3. The tourists are mainly individual tourists, and there are many group tourists.

The survey shows that individuals, families or relatives and friends travel together most, accounting for 60.11%; The proportion of travel agency organizations and unit organizations is roughly the same, accounting for 23.3 1% and 21.05% respectively; The above data objectively reflect that Guilin is dominated by individual tourists and group tourists are developing steadily.

Tourists have various means of transportation, mainly trains.

The survey shows that trains are the main means of transportation for tourists, followed by airplanes, long-distance buses and go on road trip cars. The main reason is that the train is convenient, fast, safe and has a price advantage. Flying will greatly increase the cost of travel, but it can shorten the time, increase comfort and reduce fatigue. Long-distance buses mainly take tourists from Guangdong, Guangxi, Hunan and Hubei, because the distance is close. Go on road trip has also become the choice of more and more tourists. According to the survey, most tourists are young family tourists.

5. Tourists stay for a long time and choose economical hotels to stay.

The survey shows that the three-day tour, the four-day tour and the above two items add up to 63. 16%, indicating that tourists stay in Guilin for a long time. Mainly because in the travel agency's itinerary, it is basically a three-day and two-night tour. Most of the tourists who travel for one day are close to Guilin, and there are many tourists in go on road trip. In terms of accommodation, three-star hotels are the most popular, because tourists are willing to accept economical hotels with comfortable prices and low prices; The price of Holiday Inn in Guilin has gone up a lot, which is very expensive. For students with general economic foundation and low accommodation requirements, hostels/hotels become their first choice, while high-end tourists prefer to stay in high-star hotels.

6. Most people choose to visit the Lijiang River, usually by boat.

According to the survey, there are many tourists visiting Lijiang River, accounting for 78.95%, and the main means of transportation is cruise ships, accounting for 85. 1 1%, among which most of them take boats from Mopanshan pier, accounting for 53.55%. At present, there are 2-3 million tourists visiting Lijiang River every year, mainly domestic tourists. 65,438+04.89% people walk along the Yangtze River, mainly students and backpackers. Low travel expenses and experiences are the reasons why they walk on the Lijiang River.