Overview of Sports Tourism Development in China

First, the general situation of sports tourism research

Sports tourism is a new field produced by the cross-infiltration of sports industry and tourism. It is different from ordinary sightseeing and single physical fitness activities, and it is an organic combination of the two. It is also the product of the integrated development of sports industry and tourism industry, which not only has industrial characteristics, but also stimulates the development potential of related industries, and also has the characteristics of the integration of sports competition and tourism and leisure. In the industry, travel agencies attach importance to the development of overseas large-scale sports events; Outdoor sports (tourism) clubs pay attention to the development of local regional markets; In recent years, China International Sports Tourism Company and other organizations have also organized some large-scale international sports events. The State General Administration of Sport and the National Tourism Administration have successively promoted sports tourism and strived to change sports activities from elite sports to mass activities. The Sports Information Center of the State Sports General Administration is committed to promoting successful cases of sports tourism at home and abroad. At the same time, many people turned their attention to Olympic tourism.

Second, the development status of sports tourism in China

From the perspective of developed countries, the prosperity of sports tourism only appeared when the sports industry and tourism developed to a certain extent. For a long time, China's sports department has always paid attention to the development of competitive sports, ignoring the development of mass sports. Relevant government departments have also realized this problem and started to vigorously promote the "National Fitness Program". In recent years, with the improvement of people's living standards and the promotion of national fitness activities, China's sports industry has expanded rapidly. From 1992 to 1997, the average annual growth rate of the national cultural and sports consumption index reached 5.1%; 1.997, the national expenditure on sporting goods is the sixth most important consumption expenditure besides 1.3 common basic living expenditure, ranking behind children's education, electrical appliances, housing, books and newspapers, and high-end clothing. Take Guilin as an example. At present, the city's annual average sports consumption has reached 470 million yuan. The healthy development of sports industry and tourism promotes the development of sports tourism in China. Since the mid-1990s, various sports tourism products have been developed in various parts of China according to local conditions, including the famous mountaineering on the Qinghai-Tibet Plateau, yellow river rafting, northeast skiing, dragon boat racing in Hubei, Shaolin Wushu in Zhengzhou, Nadam Convention in Inner Mongolia and so on. The National Tourism Administration has designated 200 1 as the "China Sports and Fitness Tour" year, and will launch 60 large-scale sports and fitness tourism activities with local characteristics and 80 special sports and fitness tourism products and routes of 1 1, so that domestic and foreign tourists can fully feel the charm of China sports and fitness tourism products.

1. Characteristics of sports tourism in China

The "200 1 Year China Sports Fitness Tour Activity Plan" issued by the National Tourism Administration includes the typical sports tourism products in China at present, which can be regarded as a microcosm of sports tourism in China. According to the above-mentioned "China Sports and Fitness Tour Plan for 20001year", the geographical distribution characteristics of sports tourism products in China are as follows: as far as special tourism routes are concerned, the western region obviously occupies an absolute advantage, with 43 items accounting for more than 50% of all 82 routes; The eastern and central regions lag far behind the western region with the proportion of 25.6% and 22% respectively. In the development of sports tourism festivals, the eastern region is obviously ahead. 200 1 * *, 30 major festivals were shortlisted, accounting for 46.9% of all 64 events. 31.3% in the western region; The central region ranked third with 2 1.9%. As far as the overall number of these two categories is concerned, the sports tourism products in western China are the most widely distributed, with 63 products, accounting for 43.2% of the national total, ranking first; Followed by the eastern region, 5 1 product, accounting for 34.9% of the national total; Only 32 products in the central region were shortlisted, accounting for only 2 1.9% of the national total. In short, China's sports tourism products have been widely distributed in the eastern, central and western regions; The eastern region is dominated by festival sports tourism products, while the western region is dominated by special sports tourism products.

2. Characteristics of sports tourism

(1) Participation

Tourists can take part in some universal, entertaining and easy-to-learn sports activities, such as mountaineering and hiking, which can make tourists meet their personal needs and desires while keeping fit.

(2) Sightseeing

Watching the Olympic Games, World Cup, NBA and other large-scale events and enjoying various sports performances can make tourists feel the combination of strength and beauty, the passion and happiness of sports, and thus cultivate their sentiments.

3) Nationality

Some sports tourism projects have distinctive national characteristics, such as China Wushu, traditional health care technology and minority performances, which can enable tourists to enjoy local sports tourism activities.

(4) Skills

For some highly technical sports tourism projects, such as archery and golf, tourists need to have certain professional skills. Only by mastering sports skills can we truly appreciate the fun of sports tourism.