What does intellectual property in Lv Wen mean?

Cultural tourism ip is the ip project of cultural tourism.

Tourism IP is not something that has begun to take shape, but is constantly updated, adjusted, changed and enriched. It is the selling point of tourist attractions, the core competitiveness of tourist attractions, the concrete carrier of culture and regional customs and the soul connotation of products.

The comprehensive strength of cultural tourism brand IP includes product, service, image, popularity, recognition and even the scope of radiation market and the quality of customers themselves. The core is to strengthen the brand theme according to the needs of customers, convey the cultural atmosphere and bring out the cultural symbols in tourism products.

A strong IP brand in the region has the basic characteristics of trademark right, good quality, characteristic representativeness and premium ability, and at the same time has stronger characteristic representativeness, image recognition and market discourse right in the region. The ultimate goal of IP operation of cultural tourism is to connect tourism products, marketing and brands through IP, and form the intellectual copyright of resources to industrial value.

Build a tourism brand with super IP, improve the quality of tourism service with branding, and enhance branding, standardization and intelligence in the process of building a cultural tourism super IP. The heyday of cultural tourism super IP has just begun.