The Influence of Traffic on Tourism

Any tourist should travel from his place of residence to his destination; We must rely on good traffic conditions and means of transport. Tourism traffic is the primary condition for the development of tourism. In China, with the transformation of tourism activities from low-level "ascetic tour" with the main goal of catching scenic spots to "leisure tour", "pleasure tour" and "leisure tour" with cultural connotations, it is necessary to re-understand the status and role of tourism transportation.

1 Influence and restriction of traffic on tourism

1. 1 the influence of traffic on tourists' travel

In the choice of tourist destinations, the convenience of transportation is an important factor affecting tourists' decision-making. The accessibility of regional tourism is very important in the process of tourists' evaluation and selection until the final destination is determined. At the same time, convenient traffic conditions also affect the travel radius of tourists. Under the action of certain gravity and external thrust, the tourist flow is inversely proportional to the distance. Mathematically expressed as:

F=T 1T2/f(d)

Where: T 1 is the attraction of the tourist destination, T2 is the external thrust of the tourist destination, and d is the distance between the tourist destination and the destination. Among them, tourists' intuitive feeling of distance depends largely on the convenient traffic conditions between the source and destination. Therefore, traffic plays a decisive role in tourists' travel choice psychologically. According to statistics, among the influencing factors of tourism effect, compared with the consumption of services such as accommodation, food and scenic spots, about 60% people rank transportation as the first. In China, traffic is one of the important factors that affect tourists' travel.

1.2 the influence of traffic on the development of tourism resources

Tourism resources depend on tourists' patronage to produce benefits. Without safe and convenient transportation, there can be no large-scale and long-term development of tourism economy. No matter how great the potential of tourism resources is, it can't give full play to its advantages if it is not backed by fast and convenient transportation.

1.3 Impact of traffic on tourism quality

Through the investigation and consultation of tourists' opinions, it is found that tourists have great differences in culture, region, economy, interest and personality, so the evaluation of food, housing and transportation quality is more flexible, while the evaluation of traffic quality is more consistent. In the investigation of many travel agencies, it is found that traffic problems account for a considerable proportion of complaints reflecting the quality of tourism, and the quality of tourism depends largely on the quality of tourism traffic. This is especially true when tourism develops from "hunger and thirst" to "food and clothing" and "enjoyment".

2. Traffic problems in tourism development

(1) Highway grades vary greatly in different regions. Due to objective reasons, the mileage of high-grade and sub-high-grade highways in the west is 20% less than that in the east. The western 12 provinces and autonomous regions account for 85% and 50% of the total number of townships and administrative villages without roads in China respectively.

(2) Infrastructure lags behind. The poor quality of special traffic roads in many national tourist attractions in China reduces the accessibility of tourist attractions and restricts tourists from entering and leaving their destinations. Especially on holidays and weekends, tourism capacity can't meet the demand, and there are traffic problems such as difficulty in buying tickets, difficulty in riding, and "unable to get in and out".

(3) The service quality needs to be improved. The quality of tourism transportation service has always been the focus of consumers' attention and complaints. Taking railway transportation as an example, the overall image and service quality of railway staff are difficult to satisfy passengers, and the riding and waiting environment needs to be further improved.

(4) The degree of traffic information digitization is low. Compared with the development speed of China tourism market, the informationization and digitalization of transportation are still relatively backward. Transportation departments at all levels do not have the means to promote industry informatization, and the efforts to provide information services to the society are not enough; Not making full use of road information resources; Lack of tourism and transportation professionals.

(5) The contradiction between tourism traffic development and environmental protection. At present, in the development of China's tourism transportation, we only pay attention to shortening the spatial distance and saving the direct cost, while ignoring the protection of the natural ecological environment, and there are problems such as automobile exhaust pollution.

3 Countermeasures for the development of tourism traffic

According to the prediction of the World Tourism Organization, by 2020, China will become the largest tourist country in the world. This means that China's tourism industry and tourism transportation will face more opportunities and greater challenges, so it is urgent to find out the ideas and countermeasures suitable for the development of tourism transportation in China.

3. 1 Scientific planning of tourist traffic

Tourism traffic planning includes external traffic system and local traffic system. Planning should adhere to the principle of market orientation, create safe, convenient, comfortable and convenient traffic conditions, and plan ahead appropriately. Accelerate railway construction, improve railway passenger transport capacity, actively develop air transport and improve comprehensive transport capacity. For example, the construction of Liu Zhi Railway, expressway and Zhangjiajie Airport has enabled Zhangjiajie Scenic Area to go global rapidly, and the number of tourists has doubled every year.

3.2 Improve transportation infrastructure

High-level tourist traffic needs high-quality and high-input infrastructure construction. The development of tourism transportation should make full use of China's policy advantages, use various investment and financing channels, increase investment, improve the problems existing in tourism transportation, and get rid of its bottleneck role in tourism development. For example, the original traffic facilities in Jiuzhaigou Scenic Area are very backward. After the completion of the high-grade highway and Huanglong Airport in 2003, the traffic conditions have been effectively improved, and the attraction of Jiuzhaigou scenic spot has also increased accordingly. The long-term prosperity of Guilin, Huangguoshu and Lushan Mountain is also closely related to the developed transportation.

3.3 Improve the quality of transportation services

The current situation of tourism transportation in China is in short supply, but with the fierce competition among transportation enterprises, service quality will become the key for transportation enterprises to win the market. Therefore, the transportation department should focus on tourists, aim at safety, comfort, speed and convenience, strengthen transportation management, provide high-quality and safe services for tourists, and establish a good image of China's tourism transportation industry.

3.4 Promote the modernization of traffic operation management

Compared with advanced countries, there is still an obvious gap in the application of modern management technology in traffic management in China. Gradually realize computer management in passenger flow forecast, vehicle dispatching control and statistical analysis, vigorously popularize radio communication technology, accelerate the introduction of automatic management means of tourism traffic, and fully integrate with the international community.

3.5 Optimize the interaction between transportation and tourism

Tourism and transportation need coordinated development and mutual consideration. While developing the transportation industry, we should give consideration to the development of scenic spots. In the planning and design of scenic spots, we should leave room for the development of transportation industry, and the two cannot be neglected. In recent years, the transportation departments and tourism departments in many areas have properly handled their relationship and achieved good results. For example, Yungang Grottoes in Datong, Shanxi Province, a large number of coal trucks passed along the scenic spot a few years ago, which greatly affected the environmental sanitation of the scenic spot and was not conducive to the protection of cultural relics. The local government has decisively diverted the road, which has the best of both worlds and has a good social response. In order to preserve the features and vegetation in the core area of Shaoshan, Hunan Province, Shaoshan Railway Station is located at a distance of 10km from the core scenic spot: Guangxi Guiwu Expressway was originally planned to pass through Yangshuo. These are all protection decisions made on the basis of fully considering the original appearance of the scenic spot, which ensures the environment and landform of the scenic spot.

3.6 Strengthen cooperation between transportation departments.

Under the unified leadership of governments at all levels, we should straighten out the relationship between various transportation departments, change the current situation of compartmentalization of planning, transportation, public transport, aviation, water transport, railways and traffic police, and establish a unified coordination body. Fully mobilize the strength and enthusiasm of all parties to build a big traffic, thus promoting the further development of China's tourism traffic.