Armored battery, Huawei heat pump 2., and Thunder are the "masters" of Dongfeng's popularity?

As we all know, the automobile market is like a big cake. With the rise of new energy vehicles, the market share of fuel vehicles will decrease. According to the data of the Federation, the retail sales of passenger cars in February reached 1.389 million, up 1.3% year-on-year, of which the retail sales of new energy vehicles increased by 6.9% year-on-year, and the retail sales of fuel vehicles decreased by 3.7% year-on-year.

in order to increase the sales volume, fuel vehicles use the killer weapon of "price reduction", for example, the price of Citroen C6 is down to 12,, and the preferential subsidy of Chevrolet is up to 7,, etc. Some consumers who just need it turn their attention to the field of fuel vehicles, while others are "waiting for the party" and think that the price will fall further.

In the face of this situation, pure electric vehicles are really unable to move. After all, the high cost of raw materials keeps the price of pure electric vehicles higher than that of fuel vehicles of the same level. Even if the cost of chips and lithium carbonate gradually returns to normal, there are very few compact pure electric SUVs with fashionable appearance and complete configuration, so many consumers will still consider fuel vehicles.

It has high value, complete configuration and affordable price.

At this time, Dongfeng popular Thunder appeared, with the starting price as low as 13,, and the first armored battery, Huawei TMS2. heat pump management system and 12 L2+ assisted driving functions met the word of high cost performance. So, what is the strength of specific products? We might as well take a look.

with the rise of young people, they pay special attention to the appearance of the car, so the popular thunder adopts the front dynamics design language, and the overall shape is partial to science and technology. Looking closely, the front face adopts a closed borderless mesh grille, plus split headlights on both sides, which increases the visual impact. The side of the car body is matched with a two-color car body, and the black roof is matched with a smooth waistline to create a suspended sports effect. At the rear of the car, the popular penetrating taillights are applied, and the lower side of the rear enclosure is a large area of black plaque, which further sets off the sports atmosphere.

For models with fashionable appearance, many consumers will be worried about the lack of space, and Dongfeng Fashion has proved by its strength that beauty and comfort can coexist. According to the official introduction, the popular Thunder has a length, width and height of 46/186/68mm and a wheelbase of 2715mm, which is in line with the body size of mainstream SUVs. Not only that, the EMA-E architecture has comprehensively upgraded the space utilization rate, prepared 35 storage spaces, expanded the luggage compartment volume by up to 2,8 L, and provided panoramic awnings, intelligent temperature-controlled seats, etc., to meet the diverse scenes of family users' travel.

A compact pure electric SUV with high safety factor

If the popular Thunder can harvest a batch of "face powder", then its safety, endurance and intelligent configuration are used for "solid powder".

I believe you all know that while the size of pure electric vehicles is increasing, problems such as battery safety, cruising range anxiety and imperfect layout of charging piles are also emerging one by one. In addition, in recent years, the news of spontaneous combustion of new energy vehicles is frequent, which makes many consumers who are interested in buying pure electric vehicles flinch.

in order to solve this pain point, Dongfeng has released armor batteries.

it is understood that the battery adopts the four-dimensional ultra-high protective shield technology, and it is protected by four layers of protection from the battery core, module, whole package to the whole vehicle. Not only that, Dongfeng is popular, but also adds the protection of the whole vehicle layer to the battery. The high-strength fierce steel chassis armor can effectively prevent the battery from being scraped by uneven roads and hard objects, as well as the damage caused by the sand and hard objects rolled up by the wheels when driving, which greatly improves the safety of the battery.

in addition to battery safety, the high-grade steel of the popular Thunder car body accounts for 66%, which greatly improves the car body safety performance. The bottom of the vehicle adopts a stable skeleton structure, which not only improves the protection ability of the battery pack, but also strengthens the box structure by strengthening the aluminum plate and high-efficiency friction stir welding, and tries our best to ensure the safety of the car. After all, it is inevitable that we will collide when commuting or traveling. Obviously, the popular Thunder has solved the pain point of battery safety well with its armor battery.

Facing the anxiety of cruising range, Dongfeng Fengxing also has a set of solutions, that is, it is equipped with armored batteries and Huawei TM2. heat pump management system. It is reported that Huawei TMS2. heat pump management system adopts the globally innovative nine-way valve integration technology, which integrates the hot and cold requirements of air conditioners, electric drives and batteries, and can be applied to the ultra-low temperature environment below MINUS 18℃, thus improving the cruising range of new energy vehicles in winter. In addition, the maximum capacity of armored battery packs can reach 85.9kWh, and the cruising range of CLTC can reach 63km. It is worth mentioning that the battery life can reach 1+ kilometers in 15 minutes, and the charging time of 3%-8% only takes 37 minutes, which effectively relieves the anxiety of users' cruising range.

In addition to solving the pain points of new energy vehicles, Dongfeng Fengxing has also made great efforts in intelligence. The new car is equipped with an intelligent driving system Fx-Drive, which provides 12 L2+ level auxiliary driving functions such as adaptive cruise ACC, lane departure warning LDW, lane keeping LAK, etc. In the future, the high-speed NOA navigation system can be expanded to realize global path planning, intelligent lane change and automatic ramp up and down functions, which will bring more intelligent car experience to car owners.

In terms of intelligent cockpit, the new car is equipped with version 2. of human-computer interaction system, which has deep cooperation with Tencent, providing WeChat, Tencent map, love listening and so on.

riders' observation: With multiple technical blessings, Thunder shows the sincerity of Dongfeng's popularity?

obviously, new energy vehicles are gradually becoming the development trend in the future, and Dongfeng, which realized this earlier, is popular. As early as the end of last year, it announced the overall layout of new energy tracks, and released the exclusive EMA-E architecture, armor battery and power system for new energy, and these technologies effectively solved the pain points of pure electric vehicles.

furthermore, Dongfeng is popular with the strategic goal of realizing 1% electrification in three years, stopping production of fuel vehicles in five years, and becoming the mainstream brand of new energy that young people in China like in 225, which is indispensable to the support of technology, and the "master thunder" is a key step for the brand to lead in the new energy track.

Finally, can Thunder, blessed by multiple technologies, be your choice? Can consumers see the sincerity of Dongfeng's popularity? Welcome to comment below.

This article is from Cheyou Observation, the author of Yiche No.,and the copyright belongs to the author. Please contact the author if you reprint it in any form. The content only represents the author's point of view and has nothing to do with car change.