What are the development directions of tourism service and management specialty?

In recent years, with the rapid development of tourism, the demand for tourism management service talents will be increasing. Mainly for travel agencies, exhibitions of various tourist attractions and other related work, this major is the shortage of talents in modern tourism service industry, and the market demand for related talents. Let's take a look today.

Cultivate students' basic knowledge and professional skills: become professionals engaged in tour guide and travel agency management, hotel service and grass-roots management. Strong communication and coordination skills, strong organizational skills and strong team spirit.

Main courses: introduction to tourism, tourism economics, tourism psychology, introduction to management, tourism and hotel accounting, tourism geography, tourism culture, public relations, tourism resources, hotel lobby and room management, travel agency management, tourism marketing, hotel management, catering service and management and other professional courses.

Development prospect: this major is mainly engaged in tourism hotels, tour guide services, travel agency management, tourism product development and marketing and other related work.

At present, the local managers of domestic hotels are basically students from former technical secondary schools and vocational and technical schools. After accumulating experience, they rose from the grassroots level and generally lacked theoretical knowledge. So college graduates with certain experience are very popular. According to relevant statistics, tourism management major ranks in the top three among the top ten employment majors in China, which shows that this major has a good employment prospect. In today's society, the pressure of employment is increasing, and graduates majoring in tourism management in adventureland are hot talents.

Tourism administration department.

The recruitment of tourism administrative departments must pass the civil service examination, and the specific processes include online registration, on-site registration, written interview, physical examination and list publicity. The employing units include provincial, municipal, prefectural and county tourism bureaus and their subordinate enterprises and institutions. The specific positions of each unit are determined according to the needs, and you can refer to the civil servant enrollment brochure of that year.

2. Travel agency.

The functional departments of travel agencies are divided into: business department, planning and dispatching department, reception department, tour guide department, outreach department, finance department, etc.

3. Travel consulting company.

The main business includes: outbound travel consultation, domestic travel consultation, travel agency, business investigation consultation, immigration study consultation, hotels all over the country, tourist (business) vehicles, exhibitions, travel consultants, tour guide training services, etc.

4. Tourism e-commerce enterprises.

Tourism is considered to be one of the most sensitive industries to the Internet. Together with finance, software and online bookstore, it is called the four industries most suitable for online operation. Therefore, tourism e-commerce enterprises have a good development prospect. The main business scope of tourism e-commerce enterprises includes providing tourism information, booking hotels, air tickets, tourist routes and inquiring and retrieving actual business tourism information. For example, Ctrip Travel Network and E Long Travel Network are well-known tourism e-commerce enterprises at home and abroad.

5. Tourism planning agencies.

Graduates can engage in tourism planning and planning, mainly including tourism development planning, scenic spot planning, tourism planning and other businesses. By 20 15, there will be 9 first-class tourism planning units, 54 second-class tourism planning units and 62 third-class tourism planning units in China, covering all provinces, municipalities, autonomous regions and municipalities directly under the central government.

6. Tourism marketing planning enterprises.

In recent years, a new tourism marketing planning enterprise has expanded from the marketing planning of the original travel agency business department to an independent tourism marketing planning enterprise, which is a new tourism industry produced by the new division of labor in the process of tourism development. Business includes tourist attractions, large-scale tourism performances, large-scale tourism activities, tourism routes and tourism destination marketing planning; They are the bridge and trend between tourism demand market and tourism supply market, providing consumer goods and their combinations (entities and information) for tourists, and providing consumer groups (entities and information) for tourism products and tourism destinations; In recent years, the popularity of some large-scale tourism products in the market is related to tourism marketing planning enterprises, such as a large-scale live song and dance "Impression Sister Liu". As a new tourism marketing planning enterprise, it has a huge business volume and strong staff ability. Employees are required to have higher education, understand the development status of tourism enterprises, understand the trend of tourism consumption, have higher communication skills and immediate response to market changes, and have good team spirit and integrity. Most tourism marketing planning enterprises have e-commerce business.

7. Tourist attractions.

Graduates can engage in the management of tourist attractions. According to the National Tourism Administration's Report on the Development of Tourist Attractions in China in 20 15, by the end of 20 15, there were about 20,000 tourist attractions in China, including 140 1 one, national key scenic spots 177 and national nature reserves. Tourist attractions have constituted half of China's tourism industry. These scenic spots are all over the country, and any kind of tourist attractions is a way out for employment. So many tourist attractions have created good opportunities for the employment of tourism and leisure management majors.

8. Theme parks.

Graduates can engage in the management of theme parks. Theme parks are divided into park type, folk type, historical type, concentrated landscape type, science and technology type, etc. Park types include Happy Valley, Ocean World and Ice and Snow World. There are folk culture villages, ethnic culture villages and so on.

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