The Impact of Economic Crisis on Tourism

Under the economic crisis, the most striking feature is the transformation from residents' consumption expenditure to government financial expenditure. The original tourism expenditure budget will be changed to basic living expenses or saved for emergency use, because unemployment is likely in the economic crisis.

For non-tourist cities, this is a great blow to travel agencies, because their main source of income is group tours. If enterprises organize employees to travel or people's enthusiasm for traveling declines, then the industry will be depressed. However, at present, the tourism industry generally has no awareness of wintering. After Thailand's tourism industry collapsed, Southeast Asian tourists took the opportunity to raise prices. The same is true of Taiwan Province Province. After the Chen Jiang meeting, the route was cut and straightened, which will save a lot of time and expenses, but the tour fee has not been reduced. This shows that the mentality of this industry is indeed floating, and they should learn from Wang Shi and shrink their defense line at the turning point.

In fact, the impact of the economic crisis on tourism has actually been reflected long ago. The Golden Week on May 1 this year was cancelled, but there was no blowout at the end of 1 1. The next Golden Week is the Spring Festival, which is a day for everyone to get together. It's not the peak season, so I think there will be pain in this industry, and many small companies will close down.

For tourist cities, the crisis is not as simple as organizing a group because they have local business. However, because the economic crisis is global, if tour guides reduce their prices, the situation of foreign tour guides and internship tour guides will be even worse, because their business suddenly disappears.

But as a tourist city, we should treat it differently. Zhangjiajie is a tourist city, and there are two main sources of business, one is a domestic tour group and the other is a Korean tour group. South Korea is the first country to fall in this economic crisis in Asia, so there are fewer overseas tour groups. In addition, Hunan's economy is underdeveloped, and its willingness to travel is not very strong. As a tour group, there is not much difference between them, so many of them will find other ways out.

Hangzhou is completely different. Hangzhou is a satellite city in the Yangtze River Delta and the capital of Zhejiang. Hangzhou has two famous tourist resources, West Lake and Qiandao Lake. Because tourism is not the only pillar industry in Hangzhou, the city's thinking has been completely internationalized. All the scenic spots in this city are free, and this scenic spot does not need to sit for several hours, because the West Lake is in the center of the city and half of the urban area is scenic spots. Moreover, Hangzhou, as an extremely leisure city, just finished the World Leisure Expo and immediately welcomed the guests of the Expo. So we can draw a conclusion that the impact of the economic crisis on Hangzhou is completely positive, even if guests are willing to find free scenic spots to save money.

On the other hand, because Hangzhou is the capital of Zhejiang, with a developed economy and rich people in Zhejiang, they don't have to worry too much about their group business.

Talking about this problem is actually very big and systematic. I can only give a simple example here. In fact, the economic crisis is not terrible. The key is that policy makers should change their thinking in time and adapt to this crisis as soon as possible.

(In addition, the article ZJW 143 upstairs was transferred from an industry research report of Everbright Securities: Tourist Hotels: Economic Crisis and Tourism Development. Please indicate the source in the "Resources" for future reference. In addition, please turn those pictures around when reposting, otherwise please correct them. Thank you)