Traditional Culture Encyclopedia - Travel guide - Why doesn't sctv have a sports channel?

Why doesn't sctv have a sports channel?

At present, sctv has nine programs, including satellite TV, Channel 2 (Golden Ten), Channel 3 (Economy Channel) and Channel 9 (Public Channel), which cover Chengdu, Sichuan, the whole country and most parts of Asia. According to their audience composition, the program arrangement has its own characteristics and complements each other, which meets the viewing needs of users with different viewing conditions and different audiences in the coverage area.

Satellite TV is a comprehensive news channel, facing the whole country, spreading political, economic and cultural information all the time, and providing viewers with colorful entertainment and sports programs. The total number of people who can receive Sichuan Satellite TV in China is 549 million, and there are 65.438+56 million TV families. The average ratings are among the best in the national provincial satellite TV.

The second set of programs is urban channel, which is mainly cultural and sports programs, closely follows the pulse of the times and has a strong flavor of the times and urban style. The main audience of this program is the urban audience, covering the provincial capital Chengdu and its surrounding areas.

The third program is the Economic Channel, which aims at serving economic construction, and radiates Chengdu-Chongqing Economic Belt by using Chengdu-Chongqing two economic platforms, close to life and the public.

The ninth program is a public channel, with news, movies and entertainment programs as the main content, which is transmitted by microwave and covers the whole province.

Except for the education channel, the other four programs are transmitted through wired networks.

According to different audiences, sctv has organized dozens of self-run programs, many of which have a wide influence in society, such as Sichuan News Network, Tonight 10, Morning News, Financial News, Economic Strength 50, Four Seasons Monsoon, Life Home, Variety World, Special.

Sctv's TV programs have won many awards in various competitions at home and abroad, and his documentary has made great achievements. At various TV festivals, it has been appreciated by TV colleagues from all over the world and won many international awards. In the recently announced Golden Eagle Award winners list, Marshal Zhu De, shot by sctv, won the award for outstanding works in long-form TV series, The Adventure of Master Bridgette won the nomination award for long-form TV series, and The Tibetan Macaque in Emei won the nomination award for long-form documentary. At the award ceremony of the Golden Panda International Documentary in the 6th Sichuan TV Festival, The Crisis Through Life won the Best Creative Award of Nature and Environment. The creativity and production of public service advertisements are also excellent works. Sctv's public service advertisements "For Children, We Call for Green Culture" and "Auction Air" won the "19 Golden Eagle Award for Outstanding TV Advertising".

Sctv attaches great importance to friendly and cooperative relations with domestic and foreign counterparts, and maintains business exchanges and cooperative relations with dozens of countries and regions in the world.

With the implementation of the western development strategy, the western market of China and Sichuan, which has great business opportunities, has attracted more and more domestic and foreign merchants. Sctv is eager to have more opportunities to carry out advertising business, exchange programs and co-shoot with related businesses.

Channel profile:

The sports channel was launched in March, 1999. It is a professional channel with sports news, leisure and entertainment, sports events and fitness as its main program content, with the aim of tracking the world's top sports events and being close to the people's national fitness campaign. The channel has established a good cooperative relationship with ESPN, the largest sports TV network in the world. At present, the three major European football matches, the Spanish Football League, the NBA basketball match and other wonderful sports events in Sichuan are broadcast exclusively, and major sports events such as the Asian Bowling Tour and the Star Golf Tour are broadcast, and massive information is broadcast in turn every day 16 hours.

My life, my entertainment, all in sctv Channel 6. Combine entertainment with sports, leisure with competition, and lock in the characteristic needs of the public. Channel 6, gorgeous turn, punch out. The column drama "Big Cities and Small Things", which is produced and broadcast separately, has civilian characteristics and true colors. Live dialect talk show "Little Things Taste Long", your business, his business, big city small things; The owner is short, the western parents are short, and small things are long. Carefully edited, forget the past, save the future, and the simplified versions of "Home Theater" and "Jingle Watching Movies" are hosted by local comedians, with one movie and one story every day. The sixth time sports information broadcast, sports news, the sixth stadium, the selection of popular events, the essence of top events, a dynamic and passionate sports feast.