How to make the off-season of tourism warm up

Warm-up strategy of travel agency in off-season

The off-season of tourism is not absolute, but also contains business opportunities. At present, the competition in the tourism market is very fierce. Whoever develops the off-season tourism market will seize the business opportunities. You can try the following coping strategies.

Full off-season charge

It is necessary to seize the rare leisure time in the off-season to train employees and conduct business exchanges to prepare for the actual needs of the tourist season next year. It is difficult for travel agency service personnel to get together at ordinary times, and the off-season time is more than usual. We should seize this opportunity, concentrate on training and practice "internal strength". While cultivating the team, we should find new people and improve the quality and service level of employees. Training teachers can choose senior managers in the industry, excellent outreach marketers, excellent tour guides and university tourism teachers. The main contents of the training can include: the development situation of international tourism in recent years, the development situation of domestic tourism this year, how to strengthen team cohesion, how to introduce their own tourism products to tourists, how to deal with unexpected events during the tour, standardize internal operation procedures, and develop seasonal tourism products for the market. Through training, all staff of travel agencies will benefit a lot, not only knowing the development direction of domestic and international tourism, but also learning practical experience, improving professional level and enhancing team cohesion. The quality of employees is directly related to the quality of tourism services, and the off-season is a good opportunity to learn "charging". Therefore, small and medium-sized travel agencies should fully understand it from the height of tourism development strategy and build a team of tourism professionals with excellent business and high comprehensive quality.

Some new tour guides who have just joined the work can strengthen their study and accumulation from the aspects of tour guide skills, tour guide practice, current affairs and politics, insist on reading a newspaper every day, learn a life trick, understand the current social hotspots and entertainment trends, and especially learn the "tour guide words" by heart. Only "practice makes perfect", only "practice makes perfect", can "draw inferences from others".

For experienced tour guides, travel agencies can ask them to be versatile, versatile and well-informed. In view of the characteristics of seeing mountains, water, flowers, temples and tombs in tourism, tour guides can be required to strengthen their study of geography, plants, architecture, history, religion and law, expand their knowledge coverage and be truly knowledgeable. All tour guides should make a study plan for themselves and define the courses to be studied in the near future. Travel agencies should study and communicate regularly, exercise their personal expression ability and test the learning effect.

Investigate new tourist routes

For many customers, the travel route provided by travel agencies has become the second choice factor after the price. Therefore, it is urgent for small travel agency owners to investigate new tourist routes in the off-season of the market. In the off-season, you can explore and improve the route, try to make your tourism products more competitive, and make preparations in advance for the tourist season next year.

joint venture/management

You can choose several familiar travel agencies to operate together, set up a cooperative body, * * * arrange travel routes through consultation, standardize the chaotic off-season market price, * * * maintain profit margins, and * * * open up the off-season tourism market at its moderate price.

Marketing special products

You can make a fuss about the theme of "respecting the elderly" in the off-season of tourism. In recent years, the "special line for the elderly" has become active. Some travel agencies have launched a series of domestic tour routes of "Parents' Old Age Tour", and in view of the newly opened European market, some travel agencies have also slogan "Europe is open, parents come first". The intensification of competition in the tourism market has prompted travel agencies to pay more attention to market segmentation. Compared with the previous off-season tourism products, the elderly tourism products have clear consumer customers. Although it is the off-season of tourism, it has the advantage of lower tourism price. Travel agencies timely launch tourism products that meet the market demand, and can quickly start the elderly market with the help of off-season price advantages. However, most elderly people are still keen on cheap and good quality in their consumption concept. Therefore, when designing routes for the elderly, travel agencies still have to play "low price cards". At present, the elderly are mainly short-term and cheap popular routes.

Carry out business on the road

As a choice of self-help travel, self-driving travel is increasingly favored by people because of its characteristics of testing people's will and challenging the limits.

Many riders decide where to go temporarily and start driving immediately, regardless of road conditions, rest along the way, food, accommodation and destination, and the results are often unsatisfactory. To go to go on road trip, go on road trip organized by travel agencies is a better choice, because travel agencies can help tourists book accommodation and meals in advance, which can save a lot of money and trouble. In addition, there are travel agencies, which usually arrange tour guides and professional vehicle maintenance personnel during the trip to ensure the safety of vehicles and travel.

Travel agencies can consider organizing special personnel to plan and make go travel routes and promote a special go travel route for all members every month.

Internet marketing docking new customers

Without the support of high-tech tourism marketing, it will restrict the standardization, intelligence and informatization of travel agencies. Many small and medium-sized travel agencies have more physical labor, and lack of high technology and new skills in the process of operation and application. Take the daily business of travel agencies as an example, most of them stay in the use of telephone and fax. Today, with the high development of information technology, such an operation mode obviously can't keep up with the needs of the times.

In the off-season, travel agency managers and marketers can cultivate potential customers through online tools such as forums and QQ groups, and some travel agencies use the off-season to vigorously promote their websites. The development of network has changed the management mode of travel agencies. Travel agencies can't wait for customers after advertising as in the past, but should actively conserve customers through online channels. Now almost every travel agency has its own website, which can attract local netizens who like to travel to communicate online in the form of forums, so as to distinguish the market and reserve tourists for the peak season. In order to create the concept of an online club, the club formed by netizens spontaneously has great stability, and members of the online club can organize activities regularly and enjoy the travel membership price. Nowadays, travel enthusiasts will post their experiences online to communicate with each other. If you want to travel, you can find it at a glance by searching online. Every tourist may be a travel expert. In this new situation, travel agencies appear in tourism forums as "communicators", which can not only quickly lock in tourists, but also quickly understand the new needs of tourists, and tailor personalized routes for tourists in mutual communication, so that travel agencies can establish brand image in advance in the era of individual customers.

With the rise of online marketing, the future profit model will change from the traditional business of organizing groups and meeting places to providing "a la carte" service for self-help and semi-self-help tourists. Network is not only an information publishing platform and communication platform, but also a good information feedback platform. The network makes the tourism business more transparent. If travel agencies want to win a good reputation, they should pay attention to after-sales service and operate tourism products like selling household appliances. An open network will undoubtedly play a credible supervisory role.

Create a brand

Tourism needs a strong brand to be the leader of the industry, and travel agencies must have brand awareness if they want to get out of the price melee. Tourism is an intangible product, and tourists need a reliable brand.

Travel agencies should have brand awareness in off-season. In the off-season, brand building should be multi-pronged, try to find out what the enterprise itself is worth promoting, and make good impression on the public by using various media.

Open up a weekend route

Weekend lines should be very attractive to office workers who are busy every day. Moreover, short distance, low cost and many other advantages may have a good performance in the tourism market. At present, trains between many cities take the form of "morning and evening", and some even launch tourist express trains. Get on the bus on Friday night and arrive early on Saturday morning, so that tourists can have two whole days at their destination, so the weekend route is completely suitable for office workers who choose to travel in the short and medium term.