What do you mean, out of season?

Anti-season refers to the appearance or performance of an item or activity in a season that should not be popular. For example, in summer, you will see shops selling winter clothes, and in winter, restaurants will provide summer drinks. This exception is out of place.

The emergence of anti-season is closely related to market demand. For example, before and after the Spring Festival is the tourist season, when the prices of air tickets, hotels, etc. It will go up, and it will be relatively cheap to buy it in the off-season. Therefore, some people will choose to travel in winter, which is the anti-season situation of tourism; Buying winter clothes in summer is also because consumers can get more discounts at this time.

What is the significance of anti-season to businesses?

Anti-season is also a strategy for merchants, who can launch preferential activities in the off-season to attract customers and increase sales. For example, winter discount promotion is held in summer to attract customers to buy winter goods. Anti-season strategy can effectively attract consumers, increase sales and market share, and is one of the commonly used means for businesses.