How to promote APP offline?

In that event, APP also joined forces with WIFIAPP, fresh e-commerce platform and fashion e-commerce website.

Second, the depth of site selection

Push is about imposing manner, but the first priority is people flow, and it must be painless! A large flow of people can ensure the base of conversion rate.

(1) combined with population structure promotion.

Of course, only two majors are not enough. It is also necessary to analyze the crowd structure and choose places with a large number of target people. Business districts, such as famous shops, attract entertainment, travel, audio-visual apps or websites. For example, in the promotion of cinemas, discount, audio-visual and leisure apps are attractive, communities are more suitable for financial management, education, car maintenance and medical care, and universities meet the needs of discounts, ordering, life, socialization and creativity. It is natural that different products should choose more suitable promotion channels to complement each other.

(2) Analyze the flow of people and further optimize the push scheme.

And from the flow of people, we should know the crowd structure, the ratio of men to women, the type of venue and so on. For example, the doctor's question-and-answer software is very suitable for promotion in the mother's group, while the car maintenance software is very suitable for doing activities under the office building.

(3) Choose the main traffic routes

In addition, they are smart enough to set up the booth on the main road of the elevator entrance so that everyone in and out can see the activities;

Third, high-profile campaign.

(1) Preparation of on-site publicity materials

The most basic thing of an activity is to know how to build momentum, make a Yi Labao, put up a poster and make a single page! On-site people are invited to participate in activities, and the promotion of travel apps can be seen everywhere. If you have bees, so much the better!

(2) Ensure the popularity of the website.

If so, are you still worried that no one will attend? Watch out! You know, people are social animals, and they always like to go to crowded places. If you are worried that the scene is deserted, let the staff line up as trustees. There will always be curious people to find out!

(3) the choice of gifts should ensure a certain number.

As for gifts, who said that gifts must be tall? If you think that the gift of 3 yuan is too low to be used as an activity gift, it only shows that you are not an excellent promoter! I won't tell you that those beautiful gift packages are all small gifts of 3 yuan! A "scan the code to send a good gift!" Someone has to come!

Fourth, quality experience.

There are more people, and the stable network speed will naturally keep up, which is directly related to the user experience! Imagine if the network was stuck at that time and I didn't know how many users wanted to download it, what kind of riots would be caused. This picture is too bloody for me to think about.

Therefore, before pushing, be sure to confirm whether there is good WIFI signal coverage in the promotion area and whether the network speed is ok. If the innate conditions are insufficient, you can also build your own high-speed WIFI by using tools such as catching a cat box, and automatically import the download page, eliminating intermediate conversion, which is extremely important for the user's download experience!