What does ugc mean (what are UGC and PGC)

In the new situation, if you don’t study, you really can’t keep up with the situation.

No, when I looked through the content of the first issue of "News Front" in 2021, I discovered a word: UGC. In the article "How regional mainstream media can report on major themes well", there is a section that talks about integrating local resources and deepening local advantages. There is an example in this chapter that I did not understand. Said, "In just half an hour, the interviewees were allowed to participate in the production and dissemination of news, realizing the secondary creation of news and making a new exploration of UGC."

The first issue of 2021 Cover of "News Front"

I don't know if the author is trying to be mysterious, or if he is too ignorant to keep up with the situation. So I Googled this UGC. Although I roughly understood the meaning from the context, the Internet terminology is really too developed.

In order to understand it for myself and deepen my memory at the same time, I have to quote it in large paragraphs:

"What does ugc mean?" What kind of person would ask this? What's the problem?

There are generally two types of people: one is a newbie and has no understanding of professional Internet skills, and the other is a product manager.

Let’s popularize, what is UGC? UGC Internet terminology, the full name is UserGeneratedContent, which is user-generated content, that is, user-generated content.

The corresponding PGC Internet terminology refers to professionally produced content.

So what is the difference between pgc and ugc?

In layman’s terms, the difference between PGC and UGC is that one is professional and the other casual. Take the early traditional media such as newspapers and TV stations, basically 99% of it is PGC content, because reporters are called to interview hot topics, and then hand over the video to post-production, and then publish it after review. These are all done by professionals. thing. Therefore, traditional media in the past were all PGC content.

But with the rise of self-media, more and more people are more willing to publish a paragraph of text or a random article to express themselves, and many users are not professional media people, so these are UGC content .

The content produced by this filming should be called PGC

UGC is developing towards PGC content

When ordinary people produce content, as their experience and abilities improve , will gradually produce some professional content, so UGC can develop towards PGC. For example, the video websites we see are part of PGC content and part of UGC content. These UGC and PGC are all designed to meet the needs of The needs of different categories of people. Therefore, there is no absolute UGC and PGC, only changes in operating models in different periods.

So what are the advantages and disadvantages of pgc and ugc?

This should be PGC

Pgc content is generally content produced by professional industries. The content has a certain authority or the content has certain viewing and reading qualities, but at the same time, it is professional, so Skills are required and very high requirements are required. For example, to make travel videos, some companies specially send a team to create a travel shooting content, which includes planning, photography, lighting, post-production, etc. This is a condition that many people cannot meet.

This should be a more casual UGC

The content of UGC is more casual. It is also a travel video. Maybe you can just take a mobile phone and shoot a video and upload it. The video is relatively simple and not so highly enjoyable.

Summary: UGC has low simple requirements and low viewing and reading properties, while PGC has high requirements and high viewing and reading properties.

What are the actual applications of pgc and ugc?

A friend of mine asked me yesterday that their company wanted to do content planning for an APP and asked for my opinion. At this time, I thought of ugc content, because their product is for travel. It would cost a lot for his own team to create content about tourist attractions, so I suggested that he ask the product manager to plan the content as UGC content.

UGC and PGC, I guess my understanding here is still relatively one-sided, and the content is definitely not just these.