A Comparative Study on the Practicality of Where to Travel and Ctrip Travel

Where to travel and Ctrip are good travel platforms, which are very popular with friends, but we can only choose one of the two softwares, so which is better, where to travel or Ctrip? Below I will introduce you to the comparative analysis of where to travel and Ctrip's strength, hoping to help you.

Comparative Analysis of Ctrip Travel and Where to Travel

Version:

User interface comparison

Ctrip and Qunar both use an information grid similar to Windows Metro, which distinguishes functions by different colors. Ctrip uses three columns to arrange more information. Use approximate colors to divide functions (for example, travel tools are blue, sky blue and lavender). The excessive and differentiated colors of each functional interval are also moderate, easy to distinguish, and look rich and beautiful.

Where to go? Use a double column. Compared with Ctrip, the information coverage is not good, and the proportion of each block is not good. The overall shapes of functional blocks are too different, which is a mess. Lack of redundancy between colors, poor visual effect. In addition, a "fingerprint" will appear on the functional color block after clicking where to go, which encourages innovation but is not worthy of praise. Generally speaking, people are very disgusted with fingerprints, so there is a new word "fingerprint collector".

The style of the lower column is also very different. Ctrip uses the traditional 4 columns, and the home page is located in the lower left corner, which is more in line with daily habits; Where to go is the five-bar column, with a home button highlighted in the middle, which seems a bit personal. Although there is no absolute good or bad, in view of the fact that the author has pressed 10 times as the "order" of the "home page", the learning and adaptation cost of going there will be much higher than that of Ctrip.

Air ticket booking

Round-trip transportation is a particularly important part of the trip and one of the core businesses of the two companies. Entering the interface, the first impression is that Ctrip is simple and clear, and where to go is messy and bloated. Extra content will undoubtedly distract attention. Ctrip is suitable for people with ability and efficiency, and where to go is suitable for people with only time left.

Ctrip divides air ticket reservation into four functional areas: air ticket inquiry, flight dynamics, airport raiders and check-in, and each function is done in detail. The highlight is the telephone in the upper right corner, with 24-hour dedicated service (it is said that any problem can be solved). Where to go is full screen, and the other six functions are left below, among which "special ticket" and "price trend" are the highlights.

Voting interface, Ctrip default time sorting, suitable for business people who are sensitive to time and pay attention to efficiency (with memory function, that is, the last sorting shall prevail). Where to go is the default price ranking, suitable for students and young people who like cheap prices. Ctrip's flight schedule is arranged left and right, which is intuitive, clear and clear. Where to put it up and down, three lines of words are crowded together, and it is difficult to distinguish important information.

The fare will be a little cheaper than Ctrip, and the number of flights will be a little more than Ctrip (China Eastern Airlines and Xiamen Airlines are a little more than Ctrip), but it is only ostensibly dazzling. After entering the details, it is found that there will be a certain gap between the fare and the quotation. In addition to official ticket sales, other third-party institutions must buy insurance ranging from 20 to 30. Although the amount is not large, it is also a overlord clause. In addition, due to the use of a third party to purchase tickets, the fares are uneven, and at the same time, it gives people a feeling that there is no guarantee after buying. Compared with Ctrip's one-stop service, it lacks advantages.