What are the hot and difficult points of tourism standardization under the background of developing global tourism?

Global tourism leads the development of tourism standardization in several aspects:

First, the practice of global tourism can promote the improvement of China's tourism standardization system. For a long time, our basic tourism standardization system has been concentrated in scenic spots, travel agencies and hotels, which is difficult to adapt to the market. With the change of China's tourism market, the boundary of tourism has changed from small tourism to large tourism, and the tourism standardization system has been difficult to meet the needs of large tourism. Therefore, by developing global tourism and perfecting spatial domain, factor domain, industrial domain and management domain, we can further promote the construction of China's tourism standardization system.

Second, global tourism can promote the formation of regional tourism standard system. Through the practice of global tourism, the process of regional tourism economic integration can be greatly accelerated, and the restrictions of administrative boundaries can be broken through regional tourism cooperation, which provides a good development foundation for the promotion of regional tourism standardization in China.

Third, the practice of global tourism can increase the coverage of tourism standardization indicators. With the development of China's social economy and the improvement of residents' living standards, the tourism service industry presents the characteristics of personalization and diversification. While developing traditional tourism projects, leisure, vacation, ecology, adventure tourism and other projects have gradually formed in our tourism consumption. In response to this change in demand, the standardization of our corresponding projects will be further developed, and the coverage of tourism standards can be greatly accelerated through global tourism practice.

Tourism standardization is actually the most effective means and method to protect the interests of both subject and object. The hot spot lies in improving tourism service, and the difficulty lies in service personalization.

Tourism service industry is an industry that brings comfort, leisure, joy, pleasure and peace of mind to tourists. Tourism standardization is an important foundation of tourism development, and service quality represents whether standardization has played a good role in service links, so there is no doubt about the necessity of establishing tourism service standardization. Service is the main spirit and core of tourism. Without good service, there can be no tourism service industry. Furthermore, the misunderstanding of service will bring great harm to the industry. Therefore, it is an important subject to correctly understand the function and role of tourism service standardization in development. Service standardization is the basic project of all services, and it is the key to make good use of the spirit of tourism standardization and develop warm service. We should advocate personalized service under the concept of service standardization, which is the only guarantee for the sustainable function of tourism.

Under the standardized service, there should be personalization and innovation, because any standard changes with the development of time and industry. Scenic spots impress tourists, incite the market and attract tourists through personalized services within the scope of standardization. Zhongjing Hotan is committed to the construction of tourism standardization in the whole region.