14 does the "life you want" bound by advertisements and newcomers still have the ability to make the audience yearn for it?

In recent years, variety shows have become the mainstay of entertainment film and television with strong momentum. For the audience, they can get a kind of fast-food pleasure without feeling. For stars, the premise of making money is that they can work in a comfortable environment and the working cycle is quite short.

And no less than making movies and TV; For capital, it is a project with low investment and low risk and high return. To sum up, the existence of variety shows is the existence of * * * win under the cooperation of many parties, so why not?

However, how to make a variety show that can stand out from many variety shows and be loved by the public is a problem that every producer needs to think about. In fact, this problem is both simple and complicated.

It is so complicated that many projects fell into ruins at the beginning and were quietly submerged in this rough wave; But at the same time, it's simple. After all, some variety shows can be done season after season without blowing off dust, such as "The Life I yearn for".

For the audience who follow all the way, Desire of Life is definitely Bai Yueguang. To put it mildly, it is to find a pure land in the noisy world.

On May 8, the new season of "The Life I yearn for" returned strongly, and people can't help but be excited just by broadcasting from the pilot film. After all, how can a live broadcast community invite Zhou Xun, Huang Xiaoming,,, Song, Allen, Seven, Wang Suzhong and even 1 VIA programs not be wonderful?

The answer to this question, put in any issue, will get a very positive answer: it will be wonderful. But when the fourth season really aired, the answer suddenly became less certain. I wonder if it's because my expectations are too high. Anyway, after reading the first two issues, my disappointment gradually came in handy.

The first guest invited Zhou Xun, which is a big event. Zhou Xun has its own topic, Huang Lei and He Jiong are old friends for many years, and the new terrier and feelings should also be the rhythm of a big wave of hot search and early warning, but I never imagined that the effect after broadcasting was not even as good as the one that Pan Yueming went to before.

Although it is also cooking, chatting and working, it is more dull and even boring than before. Although there are old friends catching up, there is obviously no substantive content in the conversation, which is more like a coping chat.

What we should do better by chatting is to do farm work, because the factory setting of the program, although the previous farm work is also one of the main contents, after all, we have to exchange labor for remuneration. However, in this season's program, it seems that everyone really comes for work. The feature film is less than 100 minutes, and the content of picking bananas and carrying bananas alone accounts for one third.

To tell the truth, not only the stars on TV are too tired to carry bananas, but also the audience outside the screen are tired to see them carrying bananas. Although it's fun to watch stars do some farm work that has nothing to do with usual, it's not fun to watch a group of people whine all the time.

Especially this kind of slow variety, the audience is basically deformed social animals polished by life in the city and young people struggling for life. Who wants to continue to watch others get tired and paralyzed after a hard day?

And tired, but it doesn't really show the essence of farming and sowing. Even sowing and sowing are clumsy labor of a group of people who have never done farm work. Compared with real farm work, it is a little more banter for people to comment on and less real texture of farm work. The entertainment circle has always been dominated by capital, and capital has always been willing to pay for what it likes to see and listen to. Therefore, Longing for Life, which achieved very beautiful results in the first three quarters and was endorsed by Hunan Satellite TV, the most active entertainment platform in the country, naturally cannot escape the "claws" of capital.

So it came, proudly with the expectations of 14 rich dads. As we all know, for a successful variety show, it is very expensive for rich dad to win an exclusive, so it is common for a variety show to have multiple sponsors, but it is really rare to win 14 advertisers in a season like Life I yearn for.

Most of the money owners are real, but it is also a big project in propaganda. After all, the money owner is willing to post it for free. Different money owners are equipped with different scenes and different copywriting, and even actors who recite lines and play movies are a little overwhelmed.

The types of advertising products range from e-commerce platform to the combination with the current environment, and the integration of Zifeng Zhang in senior three into online education app, from mobile phone brand to reading app; From smart products to photo printers, even two dogs in the mushroom house are taken care of, and dog food brands are implanted.

To this end, the program group also made a visual chart of 14, which is simple and rude: whoever gives more money will be placed in the biggest and most conspicuous position, and so on. The program should be just right, the industry should return to work, and it is understandable to implant advertisements, but at the expense of the quality of the program, it is a bit of a loss.

High-density implantation will not accidentally affect people's perception when watching programs, and even many viewers report that watching programs is more like watching TV and shopping. It is important to please financial owners, but the audience is the key to determine whether a program can be favored by capital.

As far as the first two issues are concerned, in addition to the pre-evaluation of 1 minute (the highlight of this issue), it takes more than 1 minute to finish watching the advertisement. Those programs that are disconnected often have to squeeze out time to "play" when they are broadcast.

So this issue gives most people the feeling that they are too tired to finish watching the advertisements. This kind of life is not desirable at all. The first season of Life I yearn for was recorded in Miyun, a suburb of Beijing, and then moved to Hangzhou and Xiangxi. Although I didn't go to Huang Lei to miss the Maldives in the third season, I came to Xishuangbanna, a domestic holiday paradise, in the fourth season.

Just the cycle of recording locations, we can see that each season is more refined, but problems also follow. The healing effect of "the life I yearn for" is gradually decreasing. On the contrary, in the previous seasons, it was a bit crude and more in line with everyone's yearning for the "ivory tower".

The guests in the first issue are Zhou Xun and Zhang Jingyi. Although Zhou Xun is not a variety artist, because of her old friend status, she and He Jiong Huang Lei naturally blend in, even though the dialogue is superficial.

On the other hand, although some viewers noticed that she called Zhou Xun "ancient" in the program, she was a little embarrassed about her integration. Especially when Huang Lei, He Jiong, was busy introducing photos to Zhou Xun, the shy Zhang Jingyi lingered behind them and looked in their direction from time to time.

But just looking around, there is no other action. Because of this, she was given the effect of gradual transparency in the later period, which is also a small highlight of this paragraph. As for the rest, I can only say that I tried my best in the later period.

Because he was too shy, Zhang Jingyi seemed a little stiff and restrained when interacting with Peng Yuchang, who had worked with him. When I was with the same shy Zifeng Zhang, I really didn't feel so stiff, but I could still see that they were trying very hard to get to know each other.

So after that, Zifeng Zhang asked Zhang Jingyi for advice about the college entrance examination and universities, but it didn't go well after all, revealing a little embarrassment.

Therefore, the first issue as a whole was too dull and lacked attention until the arrival of Guo Qilin, Sha Yi and Hong Tao, the big ladies of Deyun Society.

In fact, since 20 17 "Life I yearn for" was broadcast, besides the attractive program format, the interaction between fixed MC and guests is also one of the biggest highlights. Especially inviting three or two friends, it's hard to raise a glass and drink (milk). This is the life that everyone yearns for.

Between old friends, you can put aside your scruples and speak freely. Even talking about the embarrassing things of that year can be a bright spot. For example, He Jiong said that he described Edison Chen as Eason Chan. For example, when Chen He came, he said that he could do nothing, but actually he worked until his waist muscles were strained.

For example, like Michael Chen, he didn't do much work and enjoyed the supreme shampoo service, xuzh ē ng; Wang Xun, for example, had to play the violin in order to listen to someone I like, which was once a wonderful bridge in my life.

These beauties are based on the familiarity and sincerity between the guests and MC, and the quality of life is refurbished in the exchange and interaction between old friends, full of human feelings and effortless. This is the background color of Life I yearn for, and it is also its most convincing feature.

But this background color has gradually changed in the development of season after season. There are more and more sponsors, fewer and fewer old friends, and they are replaced by newcomers one after another. This is the normal development trend of a fire variety show. After all, it is only a meal of capital, but also carries the needs of commercial propaganda.

You should remember that in the third season of The Life I yearn for, eight people came at a time. Although these eight people are familiar to He Jiong, they are just a group of unfamiliar or even unfamiliar young people to Huang Lei.

So for the first time since three seasons, I saw Mr. Huang Lei stiff. Although it is not obvious, we can still capture it. This anxiety continued until my friend Lao Lang came. I could clearly hear the joy in Mr. Huang's tone and bluntly said, "I am familiar with it this time."

When eating, Huang Lei said frankly to a group of unfamiliar young people, "I feel very comfortable when the old wolf comes, because I am unfamiliar with you and don't need to talk nonsense with unfamiliar people, so when you come in to say hello to me, I am not so enthusiastic."

It can be seen that Huang Lei had some views on this kind of packaging propaganda at that time. He thinks that this kind of information can be accurately fed back to the program group, and there are fewer people coming at least once, unlike tour groups. However, it turns out that things have not improved, and the follow-up guests are also packaged to attend. The guests of the first program did not say one, but commented.

Judging from the preview, this season's Life I yearn for should also follow the tradition of the third season. Although this is not a mistake, the intimacy between the original guest and the host will be dissolved by the process of the newcomer's integration into the program, and the sincerity between old friends will be replaced by the embarrassment and formality of the newcomer.

The human touch has been replaced by commercialization, and the original healing ability has also been weakened by young artist companies and teams. Moreover, although this season is still rural, it is actually too urbanized. There is no rhythm that other rural areas should have except cutting sugar cane and resisting bananas.

It has also been said that the current Life I yearn for is more like an outdoor version of Happy Camp than previous seasons, with plastic surgery for guests, hardening links and commercialization of programs.

So after watching the program, someone put forward a question worthy of consideration by the program group: "Is" Desired Life "bound by 14 advertisements and newcomers still capable of making the audience yearn for it? If not, what is my life? "