The business model of Hong Kong MTR

Due to the shortage of land, every subway station in Hong Kong is closely connected with the surrounding commercial and residential areas. There are also many residential areas and subway stations combined into a comprehensive building, which is the real subway roof. property. It is the epitome of the close collaboration between the metro industry and the real estate industry, and its success is directly related to excellent urban planning. Among the many properties built on the MTR in Hong Kong, Tsing Yi City (Ying Tsui Peninsula), Suncity Garden and Sun Green Garden are very typical. They have similar characteristics: the ground floor is a bus station or subway station, the second to third floors above are commercial buildings, and above that are high-rise residential buildings in an enclosed layout, with the central garden of the residential area in the middle.

Huijing Garden is the property above Lam Tin MTR Station. The entire building is located between two mountains, with an expressway passing underneath, and the traffic structure is very complex. The parallel bus transfer station for the subway line is connected through the second-floor space. Above is a first-floor shopping mall, mainly retail and clothing. Residents can reach the rooftop garden through the shopping mall, and can also enter the living space through the subway entrance and exit. The living space is two rows of more than 20-story buildings arranged east-west, with the entrance connected to the garden. Huijing Garden also plays the role of a transportation hub. There are nearly ten bus lines on the ground floor where you can transfer to the subway. After exiting the subway, you can reach the bus station through the indoor "ten"-shaped overhead bridge, and then use different stairs to reach different lines. The bus station also radiates out a number of walking paths connected to nearby large buildings such as Laguna City and Hong Tin Court. This highly integrated complex of buildings provides people with great convenience. A large number of Hong Kong people travel through it every day, and tourists will not lose their way with the help of clear traffic guidance signs.

In fact, the Hong Kong MTR is owned by the Hong Kong government and is also a listed company. It was listed in Hong Kong in 2005. Its main income is twofold: on the one hand, it is railway transportation, and on the other hand, it is railway management and operation. Consider the subway’s strategy also in the field of property management.

The subway is an integral part of the lives of Hong Kong citizens. It has a traffic volume of more than 2.3 million people every day. Therefore, it drives the entire shops along the line and the commercial properties in the subway stations, the growth of the entire economy, and the entire property. This part is very lively.

There are not many shops that can be opened in the subway stations along the way, so there are many shops in the subway stations for the convenience of citizens to buy things, but there are no department stores. If you go to convenience stores, laundromats, or food stores, you must choose specialty, fashionable, and healthy foods (such as Starbucks). In the subway, the flow of people is different and the levels are different, so the consumption patterns in subway stations are also different. Stores in business districts (such as Central, Causeway Bay, Tsim Sha Tsui) are more high-end, distinctive and creative, and are difficult to find in ordinary places. of. Each place brings out its own advantages, so there are different stations and stores in different places, mainly based on the flow of people in the store. According to the requirements of each station, different customers are served there, and production equipment is provided. Because the place is small, every corner must be used to maximize the effect of a place. In addition, there is a Hang Seng Bank at every MTR station.

There is also a tourist center, which provides tourist services such as booking hotels for out-of-town tour groups, etc., especially in the Tsim Sha Tsui area, including the Causeway Bay we mentioned just now, tourist areas, and shopping areas. Yes, they also sell tickets and so on.

In addition, when it comes to tourism, the first thing, if you are creative, they are very creative is that they tell them that if there are 2.3 million people visiting every day, every corner is very profitable. place, so they sell advertisements on the car body. The entire subway in Hong Kong sells advertisements. For the airlines I just mentioned, they put the entire car body in red. When the subway has not yet arrived, people are doing it on the walls while waiting for the subway. A completely complete advertising board, in addition to the hardware advertising board, there are also electronic advertisements, just like TV, there are also other advertisements along the lines, all owned by the subway company, and the screenings exceed 20,000 yuan. In fact, it means that throughout the In the operation of a subway and a commercial operation, they are constantly thinking of ways to use the more than 2.3 million people flow every day to attract others and attract more shops to provide services there, so this area is really needed.

Introducing some cafes is a service for tourists. If we say that the entire subway business provides services according to the needs of different stations, different flows of people, and different customers.

In addition, for the convenience of service, telephone, Internet, and even other services are fully covered. These services provided along the entire line are becoming more and more convenient. Although the subway is still relatively expensive, people are willing to use it. In addition, the subway needs a lot of authorization.

They want to organize many different activities. I would like to mention here that in fact, the subway hopes to organize an event that not only provides people with a more commercial form, but also hopes to provide people with a cultural image. He does not We regularly hold some activities, especially during holidays, we hold parent-child activities, sometimes parent-child painting activities, and sometimes hold competitions to attract people and make them feel that the subway is a part of people's lives and that the subway is integrated into their lives, so the subway is a part of their lives. The entire store really solves a need and provides some services, so they are characteristic stores when choosing which stores to provide services there.

Generally speaking, the subway makes full use of every space. In fact, if we talk about the relatively new concept we mentioned in management, it is not to waste. Don’t waste is actually divided into time. The same subway Apply this concept to its space, because it controls the flow of 2.3 million people every day, and it sells advertisements everywhere. Choose a place, turn it into a profitable place, rent it to different customers and merchants, but maintain its rights and interests during the leasing process, that is, put it in a more distinctive way according to the living needs of the citizens. Inside, where you put it for sale, the entire quality of life will affect it.