What are the characteristics of creative tourism complex?

Creative tourism complex is a carrier of a brand-new way of life, which takes leisure vacation as its main function, gathers a variety of related functional formats in a certain scale of space, and forms creative themes, environmental scenic spots, leisure products, spatial agglomeration and community services.

Forward-looking Industry Research Institute summarizes the present situation and characteristics of creative tourism complex as follows:

(1) Transition from ecological dependence to cultural theme: In recent years, the creation of creative tourism complexes has spread to diversified resources, and it is no longer solely dependent on ecological resources, and cultural creative themes have also become an important development option.

(2) Change from conceptual demand to product support: As far as the development of creative tourism complex is concerned, the leading role of tourism is increasingly prominent. Creative tourism complex has changed from the initial conceptual demand to substantive product development, and large-scale enclosure has also begun to turn to the actual operation of project landing.

(3) From small experiments to drastic changes: In recent years, the investment in the development of creative tourism complexes in China continues to heat up, and more and more developers have turned their attention to creative tourism complexes.

(d) Transition from commercialization to capitalization: In the past 20 years, the development of tourism real estate in China has been accompanied by rapid urbanization, but due to the constraints of funds, land and financing channels, the short-term "commercialization" development in tourism real estate has already become the mainstream.

(V) Change from individual operation to chain operation: At present, many tourism developers focus on individual development of tourism complexes, and the scale effect is not significant. The brand chain operation model represented by OCT and Wanda and the brand property management model represented by Vanke are more innovative and breakthrough.