Li Guolin’s personal introduction

In 2011, under the background of the country’s proposal to vigorously develop the cultural industry, Li Guolin founded Wanxi Investment Co., Ltd. in Chongqing and served as president. Relying on the core urban operation capabilities, he built a comprehensive The cultural tourism industry development platform aims to provide a series of operational services in terms of project development, operation management, investment and financing, etc. in response to the needs of the cultural tourism industry, focusing on cultivating and assisting the rapid growth of the emerging cultural tourism industry, and thereby creating a business with commercial prospects and market value of large-scale cultural tourism products, which will ultimately allow culture to move towards industrialization with the help of tourism operations and achieve cultural prosperity and national rejuvenation. Accumulated and accumulated, he is a dark horse in China’s real estate era

In the eyes of industry insiders, Li Guolin, a real estate madman born in marketing, is a well-deserved dark horse in today’s troubled real estate world. In two years, he has accumulated From gaining momentum in Yunnan, to emerging in Chongqing, to becoming popular in Guizhou, while the real estate tycoons were still planning to survive the cold winter, Li Guolin led his team to continuously interpret the myth of triple-jump development.

Li Guolin is such a doer and thinker in the real estate industry. Talking about the behind-the-scenes of this series of magnificent transformations, Li Guolin said that he only did two things. One is to transform into traditional central commercial real estate. The second is to build an industrial development platform for the cultural tourism real estate model.

Li Guolin often said, "The real master is doing business in a place that is not a business." The "modern ancient town" business model he created challenged Li Ka-shing's "location, location, location" This seemingly indestructible classic quote breaks the traditional understanding in the eyes of most people that commercial real estate can only rely on limited prime locations in the city center. The situational experience of the decentralized flat network plate business system avoids the vertical and intensive central business. The numerous shortcomings brought about by the three-dimensional space form allow all business sectors and regions to develop in a balanced manner, so that the overall value of the business can be fully maximized.

As for why we need to build a platform for the industry? On the one hand, it is because he has already put himself outside the real estate industry to view this industry. He said that the real estate industry itself is integrating resources, so why not expand the dimension that can integrate this resource? What about a little? He hopes that this industry can be more open and compatible. In his "second entrepreneurship" in life after having already completed primitive accumulation, he no longer wants to be a simple resource integrator, but is more willing to become a service provider. He built a platform like Wanxi just to accept more people to come in and "make money" happily together, and to improve the overall development level of the real estate industry through the sharing of resources. On the other hand, due to his worries about cultural complex, before the country proposed to vigorously develop the cultural industry, Li Guolin successfully integrated culture into tourism in the "modern ancient town" he founded, which not only protected and Inheriting and carrying forward traditional culture, and using tourism as a carrier, culture has formed a series of tangible or intangible products and generated greater returns. However, he feels that this is not enough. To truly industrialize culture, it must form a scale. Therefore, he built this cultural tourism development platform to allow more emerging cultural tourism industries to participate, provide a series of services in project development, operation management, investment and financing based on their needs, cultivate their rapid growth, and help They created large-scale cultural tourism products with commercial prospects and market value, and finally turned culture into an industry relying on the huge carrier of tourism.