What's the difference between archaeological tourism and heritage tourism in China?

This paper analyzes the present situation of museum tourism in China, points out the main problems existing in it, and puts forward some countermeasures from aspects of the management system, management mode and product marketing of museum tourism.

Keywords: museum tourism; Existing problems; Countermeasures?

Museum tourism is a traditional tourism project. From the beginning of the development of tourism in China, museums are well-known tourist attractions. However, with the richness of tourism types, the improvement of facilities and the change of tourists' tastes, museums are increasingly marginalized from the once "only" scenic spots and are in a very embarrassing position in the tourism product system. Museum tourism belongs to cultural tourism and is an important part of heritage tourism. The vigorous development of cultural tourism and the rise of heritage tourism have brought great development opportunities for museum tourism, while museum tourism, a traditional form of cultural tourism, is also facing challenges. The research on museum tourism in the new period can not only enrich the types of tourism products in China, improve the cultural taste of tourism products in China, but also make useful explorations for the sustainable development of cultural industries in the transition period. Therefore, museum tourism has great development prospects and research value. ?

1 What is the current development of museum tourism in China?

The present situation of museum tourism in China is mainly manifested in uneven cold and hot. First of all, from the perspective of tourism resources, there are relatively many tourists in the ruins museum, except for a few collection museums, most of them have been ignored, and the ecological museum has just started. Secondly, from the scale of museums, large museums with world reputation are crowded with tourists, while small and medium-sized museums are struggling. Thirdly, from the content of museums, interactive science and technology museums and trade museums are the most popular, but the number is small; The largest number of comprehensive and historical museums have fewer tourists. Fourthly, geographically, there are more museum tourists in or relying on tourist attractions. Fifth, from the perspective of time fluctuation, due to special temporary exhibitions and free opening, the museum is crowded when it is busy and empty when it is cold. ?

2. What are the problems of museum tourism in China?

Looking at the supply and demand of museum tourism in China, the main problems are insufficient supply, weak demand and serious disconnection between supply and demand. There is a lack of close cooperation between the culture and tourism industries where the museum is located. The museum industry is mostly passive to tourism, waiting for tourists to come to the door. The tourism industry pays insufficient attention to museum tourism resources and fails to guide and tap the needs of tourists. ?

(1) There are few excellent museums in China with a single type. China has a number of museums with international standards, with rich collections, first-class facilities and advanced management, but the number of fine museums is very limited and the type is single. ?

(2) Most museums in China have long adhered to their main business, kept a cold eye on the booming domestic tourism industry, and rejected "market" and "tourism". On the one hand, there are conceptual reasons. China's long-standing understanding of the non-profit nature of museums is flawed, and the one-sided equating of "non-profit" with "non-profit" makes museums completely dependent on the government, which not only makes the major museums struggling with limited government funding, but also forms a deformed system and yamen style of museums. On the other hand, it is institutional reasons. Most of the museum industry in China is still under the planned economy system, and its management tends to be conservative and lacks vitality, which leads to being rejected and forgotten by the public in the competition in the leisure market, making the museum, a unique and informative cultural and leisure field, unable to play its due role. ?

(3) The content of the museum is old and boring, and the exhibition is rigid and similar, lacking attraction. The world represented by the museum is not known to the general public. This is a world constructed by scientific laws, classification and time division. For non-professionals, everything in the museum looks the same, especially when a lot of things are piled together. The exhibitions in many museums in China are quite modular, all the exhibits are homogeneous, and tourists are always on the passive side, with little initiative. If a tourist leaves a bad impression when visiting a museum for the first time, he will naturally generalize and avoid choosing other museums. ?

(4) Museums don't understand the needs of tourists and rarely provide high-quality services. Museums are habitually intoxicated with the possession of precious cultural relics, thinking that it is enough to take out a few treasures of the town hall, and rarely take the initiative to understand the needs of tourists, let alone provide quality services. Many museum employees lack service awareness and poor service attitude, which makes it difficult to leave a good impression on tourists. There are no other services except regular exhibitions, so it is difficult to attract tourists. ?

(5) People have not formed consumption habits, and the market demand is not strong. First of all, some consumers have a mindset that museums are rigid, boring and outdated equivalents, which is very different from foreign countries that regard visiting museums as a consumption habit, in which the construction and positioning of museums themselves have an important impact. Secondly, some museum cramming education methods make people feel pressure and lack of freedom. Museum fatigue makes some tourists who pursue entertainment avoid choosing museum attractions. In addition, the increase in the supply of tourist attractions has brought about changes in consumer tastes. As a tourist resource, museums used to be the main attractions in 1970s and 1980s. At that time, the museum met the primary sightseeing needs of tourists. With the maturity and development of tourism, the taste of tourism has changed from sightseeing to vacation, and now it is developing to more personalized and unique special tourism. Compared with the great changes brought about by the development of the times, there are too few changes in museums. ?

(6) Tourism pays insufficient attention to museums, the design and organization of routes are outdated, the connotation of museum products is not deeply explored, and the development of museum tourism products lacks due foresight. This is mainly because tour operators, represented by travel agencies, are enterprises that pursue the maximization of interests, and their main business behavior is to pursue the development direction of market demand. Nowadays, many tourists in the market utilitarian choice relaxed and happy pure entertainment tourism projects. In order to cater to this kind of consumption preference of tourists, tour operators naturally lean towards consumption hotspots when designing products. At the same time, developing and marketing an elegant and serious cultural product is risky and costly. Therefore, there are few mature tourism products with museums as the content in China.

3. Study on the Tourism Development Strategy of China Museum?

(1) Museums should enhance their leisure and entertainment functions. ?

Museums should strengthen their leisure and entertainment functions and pay attention to providing tourists with diverse experiences. Dutch Museum loudly proposed to tourists: Museums are places for people to study and relax, not sacred halls for people to worship! Many countries are helping to realize the educational and exhibition functions of museums by expanding other functions of museums. When defining museums, European and American countries advocate "entertaining and enriching life", that is, "educating people, entertaining and enriching life". The diversification of museum functions reflects the diversified needs of the audience, especially the needs of leisure and entertainment. ?

(2) Museums need to gradually change their management system. ?

Museums belong to heritage tourism resources, and their characteristics are unique and fragile. From the perspective of heritage protection, the existence of museum public property rights is very necessary. This paper agrees with Xu Songling's (2003) viewpoint on the combination of non-profit management and profit management in heritage scenic spots. The heritage tourism exhibition service of the museum is public welfare and should be operated in a non-profit way. Intangible tourism services in museums can be operated for profit by enterprises through transfer and franchising, such as catering, souvenir sales, leisure and entertainment services, etc. Foreign museums entrust the design, production and promotion of exhibitions to advertising companies, production companies and tourism enterprises, which is also of reference significance to the exhibition tourism services of museums in China. ?

(3) Museums need to gradually improve their management methods. ?

Sanxingdui Museum has made some useful explorations. At the end of 2002, Sanxingdui Museum introduced two international management systems: ISO900 1:2000: 2000 quality management system and Green Globe 2 1 tourism development management system. With the introduction of two international management systems, Sanxingdui Museum has clear management, clear responsibilities and rights, enhanced its image and increased its income. This is a beneficial practice of museum system innovation. ?

(4) Museums should strengthen marketing. ?

① Museum marketing should dig deep into the emotion and knowledge of tourists. Most museums have limited financial, material and human resources, so it is difficult to conduct independent marketing. It is a good choice to cooperate with tourism and market with other tourist attractions. It can be bundled with the same type of marketing, jointly marketed with different types of cultural tourism products, and jointly marketed with non-cultural tourism products such as hotels, resorts, entertainment and leisure products. In many hotels abroad, you can see hotel publicity materials printed with museums. ?

In a word, the biggest weakness of China museum tourism is that the museum does not pay attention to the tourist experience and does not provide high-quality services. With the vigorous development of international tourism and domestic tourism, museums should respond to the pulse of the market and society, pay attention to the needs of tourists, and provide convenient services so that tourists can get high-quality emotional experience.

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Protection and rational utilization of China's historical city heritage

Article source: World Cultural Heritage Network Author: Ruan

China's metropolises are all important cities, and most of them are national historical and cultural cities, which endows these cities with important responsibilities, because historical cities are "cities with particularly rich cultural relics and great historical value and revolutionary significance" (Cultural Relics Law). Most of these cities have a long history and have formed a complete urban pattern, humanistic and social environment and unique urban historical features over the years.

Due to disrepair, the old city of China has been overloaded. The living conditions in the old cities of most cities are very poor, and the residents living in the old cities are eager to improve their housing conditions. In recent years, new districts in many cities have developed rapidly and achieved good results. The rise of the real estate industry has accelerated the operation of urban construction funds. In this case, many cities began to improve and update the old city. It is necessary for a city to undergo metabolism, transformation and renewal. However, as a famous historical and cultural city, it also needs protection, and the characteristics of the city should be passed down. What cities want to protect and inherit mainly exists in the old cities of these cities. Inheritance and development are a pair of contradictions, and historical traditions and modernization requirements are people's needs. This requires us to seriously study how to do a good job in the protection and transformation of these historic cities.

First, the characteristics of China's historic city

China has a long history. There are more than 2,000 historic towns in China, with a large number and rich traditional characteristics, which are world-famous. These ancient towns have beautiful natural environment, historical sites and unique local buildings, which embodies the splendid history and culture of the Chinese nation.

China has a vast territory, a vast territory, a large number of ethnic groups, and the geographical and cultural environment is very different, so there are many types of cities in China, each with its own characteristics and styles.

Most of the ancient cities in China were built according to this plan. According to scientific archaeology and historical records, from the Spring and Autumn Period to the Warring States Period to the Ming and Qing Dynasties, ancient capitals and regional ruling centers, as well as some important border towns, were carefully planned in advance, and underground water supply and drainage facilities were built first, and then ground buildings were built. The planning of these ancient cities basically follows the traditional thinking of Confucianism in China, so they come down in one continuous line and have their own characteristics.

The historic city of China has never declined, unlike the ancient cities in Europe, which have experienced several urban declines. China's ancient society was in a unified empire for a long time, and China's ancient culture was enduring and its economy developed slowly. Therefore, the city has a long and uninterrupted history, leaving many historical buildings and cultural monuments in different times in the ancient city.

1595, Italian missionary Matteo Ricci praised: "The most beautiful and greatest city in the world is better than all European cities I have ever seen."

Second, the experience of China as a famous historical city and the establishment of a famous historical and cultural city.

1. Since 1950s, many cities in China have started new construction. Due to the lack of understanding of the value and function of historical and cultural heritage, the historical ancient city was destroyed. Today, except for a few ancient cities, most of them have lost their original features.

Cultural relics and historical sites around the country were protected because the state and local governments announced the cultural relics protection units earlier and suffered less damage during the Cultural Revolution. After the 1980s, due to the new construction boom, especially the rise of real estate industry, many old cities in large and medium-sized cities have carried out new large-scale construction activities, which have destroyed many traditional historical areas, changed many old cities into new features and lost their original features.

2. 1980, Pingyao ancient city was rescued by bulldozers, and the protection of the ancient city began.

1982, the State Council announced 24 national historical and cultural cities for special protection.

1986 announced the second batch of 38, 1992 announced the third batch of 37, in 2006, 5438+0 added two national historical and cultural cities, and some provinces also announced provincial historical and cultural cities.

(1) Rich and complete cultural relics;

(two) with the characteristics of traditional cities, there are certain historical lots and blocks that represent traditional cities;

(3) The protection and rational utilization of these historical heritages play an important role in urban development and construction.

In these famous cities, there are three kinds of protection. First, the ancient city is completely protected, the new city is built, and the old and the new are separated; Such as Pingyao and Lijiang; The second is to protect the pattern of the ancient city, protect several traditional historical blocks and update others, such as Suzhou Yangzhou; Third, only some cultural relics protection units have been protected, and all cities have changed, such as Nanjing and Nanchang.

3. Starting from 1995, the State Council allocated special funds to help protect the infrastructure and features of historical blocks in historical cities according to the suggestions of experts, which achieved good results and funded more than 60 places, which had a great impact on the protection of ancient cities in China.

Third, the realistic contradiction between protection and renewal.

The old city of a famous historical and cultural city has the dual requirements of protection and renewal. Different from developed cities in Europe and America, the old city of China is going downhill. These old cities have always been the center of the city, and even if the new cities develop rapidly, they are still places with prosperous business and concentrated population. Therefore, with the rise of the real estate industry today, the old city has become a hot spot for real estate developers. Starting from the differential effect of land price, many cities want to transform the residential functions in the old city into business, office and entertainment functions, turn low land price into high land price, and turn low efficiency into high efficiency. On the surface, it is to improve the environment of the old city, but in fact, after the transformation, the building capacity of the old city has greatly increased, the population has also increased, the traffic has become busier, and the infrastructure has been overwhelmed. Therefore, it is once again facing new adjustment and reconstruction.

On the other hand, as the characteristic areas of historical cities, cultural relics and historical blocks are generally in the center of the old city, where many people gather. Differential land rent objectively leads to the concentration of tertiary industries such as commerce and trade in this area. However, due to the protection requirements of historical cities, various construction restrictions will be put forward for the region and its surrounding environment, which will reduce the land income and is not conducive to development.

In historical cities, most of the traditional residential areas have been preserved, and the traditional residential areas with high historical and cultural value are generally classified as protected areas, which are well protected. But how to protect its traditional characteristics for a long time and continue to be used by residents is a difficult problem. Because most of the houses in China are brick and wood structures, they have been in disrepair for many years. Due to the poor living conditions for a long time, the traditional living environment does not meet the requirements of young people, and most residents yearn for modern facilities and environment. In addition, in the old city, modern infrastructure is generally lacking. Improving the living environment and solving the housing problem of residents need huge capital and technical input. As a real estate development, because of the above reasons, there is no too much profit and after-sales risk, and it is generally unwilling to bear it. It is impossible for the government to get enough funds, and most residents are unwilling to maintain the traditional form of self-transformation, which requires a set of corresponding countermeasures.

Fourthly, the neglect and misleading of the protection of famous cities in the process of renewal.

When the old city is renewed, there is a problem of understanding the "old city". Many people think that the "old city" is a broken mess left by the past years and a serious burden for urban development. To update, we must "break the old and establish the new", "cut the gordian knot" and let go of our hands and feet. Therefore, it is often a large-scale demolition of old houses, all the old houses in the old city are demolished, and then new buildings are built on the flat land. This way, the work is simple, the project can be started quickly, and the planning and design are easy to do. But in this way, the original social structure, cultural heritage, urban style and customs of the city have all been swept away, that is, the historical context of the city has all been cut off.

In some cities, the land in the old city has become a competitive place for individual foreign businessmen and developers to pursue high profits, so some people will do whatever it takes to cause many destructive constructions and many regrettable projects. In several cities, although the building height limit has long been established in the old city, it has been repeatedly banned, and high-rise buildings that do not meet the requirements of urban planning continue to appear. In many old cities, those really dangerous buildings, shacks and shanty towns, and those dense communities with the worst living environment, because of the large population, small land use and high demolition cost, can not attract the interest of developers, and have not been transformed and demolished for a long time; And those areas with slightly lower residential density, better traditional quadrangle style and less population are often demolished quickly, with low demolition cost and high construction rate, which are regarded as the targets of making big money by developers.

As a result, green spaces and public venues have been squeezed out, and some middle schools, primary schools and cultural units in the old city have also been squeezed out.

Some famous cities have demolished a large number of traditional buildings that reflect the characteristics of the city, and changed the historical features of the city in a short time. For example, Shenyang, known as "a birthplace, two generations of imperial capital." Now all the traditional houses in Qing Dynasty around the Forbidden City have been demolished. The Forbidden City is hidden in the jungle of tall concrete houses. In addition, the Heping District in Shenyang represents the historical features of the colonial period and is very distinctive. People familiar with the matter said that it was also dismantled and replaced by a square box.

Some famous cities have preserved cultural relics in the renewal of old cities, but neglected the historical environment around them. For example, Fuzhou plans to invest 3.5 billion yuan by Hong Kong businessmen in the "three lanes and seven lanes" area, and will build 29 high-rise residential buildings, 6 high-grade office buildings and apartments, and 5 large-scale business centers and entertainment places in an area of 44 1000 square meters. Nominally, 39 ancient buildings will be preserved and restored, and they will be merged into new buildings. The plan has been published in a magazine and has been dismantled. It is conceivable that the whole famous outstanding historical block will

Five, several planning models for the protection of historical and cultural cities.

One mode is to protect the old city, try to protect the traditional style of the base site, and not to demolish and build it in the base site; At the same time, a new city will be opened outside the old city to carry out large-scale modernization. This not only meets the needs of modernization, but also relieves the contradiction of overpopulation, poor living conditions and traffic congestion in the old city.

In the early 1950s, Professor Liang Sicheng, a famous architectural expert, suggested that the capital Beijing adopt this model to build another new area in Gongzhufen in the western suburbs of old Beijing, but it was not adopted for various reasons. In 1950s, this kind of "old city protection" was adopted when the overall planning of Luoyang was compiled. Practice of opening up new areas. The new industrial zone is located to the west of Jianhe River, which is far away from the old city, thus protecting the old city of Luoyang, which was built in the Jin Dynasty more than 700 years ago. The dense cultural relics and excellent ancient buildings in the old city have not been destroyed. It also protects the underground relics near the old city. The present Luoyang New District has a large scale, reasonable functions, smooth roads and perfect facilities. After the economy has a certain foundation, we can calmly study the transformation of the old city and how to protect the style of the old city while transforming the living environment.

Among the famous historical and cultural cities, Suzhou, Anyang, Chaozhou and so on. This planning and layout mode of leaving the old city and building a new district is suitable for cities with small area and many historical and cultural relics, which can not only protect the historical features of the old city, but also make the construction of the new district more convenient and smooth. Its advantages are that it is easy to have the best of both worlds and reduce contradictions; The problem is that the old city has been dilapidated for a long time, and the infrastructure and buildings in the old city and the living environment of residents have improved slowly, and there are many opinions from the citizens. In recent years, the problems of old city reconstruction and renewal have emerged.

The other mode is to protect the main pattern and major cultural relics of the old city and transform and build the old city; At the same time, it radiates around the old city and carries out new city construction. The master plan of Xi city is an example of this model.

In the urban planning of Xi 'an, cultural relics and ancient capital features are important considerations, with the existing Ming city as the center and balanced development to the suburbs. The city is divided into five blocks: the old city (Ming city) is the administrative and commercial area; Arrange an industrial zone in the eastern and western suburbs with less cultural relics; There are many historical sites in the southern suburbs, which are planned as cultural and educational areas; The northern suburbs are Chang 'an of Han Dynasty and Daming Palace, both of which have been designated as cultural relics protection areas. Only farming is allowed, and infrastructure is not allowed. The plan highlights the complete pattern of protecting the Ming city, paying special attention to the protection and maintenance of landmark ancient buildings such as bell tower, drum tower, city wall and tower. They seem to be the eyebrows of the city, and the eyebrows are distinct, so they all look clear; The second is to show the grand scale of Tang Cheng, which is reflected in the wide forest belts and roads in the south of the city; The third is to protect the relics of past dynasties and clarify the scope of protection. These plans have been initially realized, which has enhanced the attraction of Xi's international tourism.

Xi 'an's planning model is suitable for famous cities with large area, scattered cultural relics and complicated situations in the old city, and adopts the protection mode of division of labor, division of responsibilities and combination of points, lines and surfaces. Such as Beijing, Nanjing, Kaifeng and Hangzhou. This model is also widely used. Some cities have unsatisfactory results and many contradictions. The reason lies not in the model itself, but mainly in not strictly following the plan and not fully understanding the historical city.

For example, there are eight state-level cultural relics protection units in Nanjing, whose Ming Dynasty city walls and some city gates are well preserved. The site of the Forbidden City in the Ming Dynasty, the Tianwangfu of the Taiping Heavenly Kingdom, the Sun Yat-sen Mausoleum, the Yuhuatai Martyrs Cemetery and many other modern historical relics have defined the scope of protection and formulated protection measures. Pay attention to controlling the spatial environment and greening environment of these protected areas in the overall urban planning; And make it the main tourist attraction of the city. In some historical areas with development value, such as the Qinhuai River area of Confucius Temple, the original civic activity function is restored, the Confucius Temple dedicated to Confucius is restored, the buildings along the river are renovated, and small commodities, special snacks and shopping malls are opened up, making it a new area with strong local characteristics and traditional features. It has great economic benefits and has become a new important tourist attraction, which is welcomed by the citizens and attracts many foreign tourists. This is a famous historical and cultural city.

Shanghai is a famous historical and cultural city. How to protect such a modern city without the traditional characteristics of China has caused a lot of controversy. In the protection planning of famous cities in Shanghai, we have grasped the Bund, Nanjing Road and the old city, which have the greatest influence, and made the protection planning of historical areas. This paper analyzes the characteristics of the Bund and points out that its beautiful riverside contour line is a symbol of Shanghai. Although it is a foreign artistic image, it embodies the intersection and compatibility of Chinese and foreign cultures and is the Shanghai style of the oriental international metropolis. It shows people history and culture and silently educates art, culture and aesthetics. The plan puts forward strict protection measures and space outline requirements for excellent buildings, delimits the protection scope of 1, and limits the building height. The practice of Nanjing Road is to investigate, classify and characterize all the buildings along the street, determine the objects to be protected and demolished, and divide the scenic spots. This paper analyzes the traditional and modern features of Nanjing Road, and puts forward that we should not only protect its street atmosphere and spatial scale, but also comprehensively solve the problems of expanding commercial area, transportation and municipal facilities. It is also stipulated that the new buildings on the Bund and Nanjing Road must be reviewed by experts to protect the harmony between their shapes and the excellent buildings nearby. At that time, the Bund protection plan clearly stated that these excellent modern buildings should gradually restore their original functions, and the offices and factories occupying these buildings should be merged. At that time, some people didn't quite understand. Now these famous buildings have become the trump card of Shanghai real estate replacement company, and many Chinese and foreign banks and big businesses are scrambling to pay high prices for the right to use them. On the one hand, they won a lot of money for the country, and at the same time, the Bund has become an important financial and trade center in Shanghai again. Moreover, these buildings have been thoroughly maintained according to the protection requirements, which is a great gain.

We believe that through such efforts, the Bund and Nanjing Road can not only maintain their distinctive features and charm, but also be transformed.

Cities will decline if they don't, but urban renewal can't abandon history, but should develop on the basis of history and breed new things from the old environment, instead of stiffly moving irrelevant things from other places, especially big cities, which have a wide influence and involve many problems. These cities represent our country or a region, and we should treat them with caution. If you don't pay attention to it, the regrets left behind will be irreparable.

Some problems in the renewal of big cities and the protection of famous cities deserve our study and discussion.

1. Historical and cultural cities have not received due attention. Is it people's understanding, economy, legal system and methods?

2. Today is the most serious moment when the urban cultural heritage has been destroyed in history. What should we know and do?

Why are there so many cities in China today? How to build a city with China characteristics?

Six, the four principles of protecting historical and cultural heritage and protecting the ancient city

1, authenticity

It is necessary to protect the original, original and true historical materials of historical relics and protect all the historical information left by them. Renovation should be based on the principle of "keeping the old appearance and preserving its authenticity", and maintenance is to "prolong life" rather than "rejuvenate". The restoration should use raw materials, original technology and original style, so as to achieve the original flavor and restore its historical features.

Step 2 be complete

Historical and cultural heritage coexists with its environment. Protection should not only protect yourself, but also protect the surrounding environment, especially the whole environment of cities, blocks, lots, scenic spots and scenic spots. Only in this way can we reflect the historical features, and the integrity also includes the elements of its cultural connotation. For example, a block should include residents' life activities and all related environmental objects.

3. Readability

Historical sites will leave traces of history, and we can directly read its "historical rings". Readability is to read its history on historical relics, that is, to admit the traces left in different periods and not to erase them according to modern people's ideas. Large-scale demolition and reconstruction does not conform to the readability principle.

4. Sustainability

Protecting historical relics is a long-term undertaking, not today but tomorrow. Once it is approved, it must be kept forever, and there is no time limit. Some people can't do it well for a while, so take your time and don't rush for success. Our generation can't do it again for the next generation. To restore the original appearance of hundreds of years overnight, we must do superficial work, strengthen education, and make the cause of protection persistent.

Seven, to create a modern new city with China characteristics.

General Secretary Hu Jintao pointed out: "We must proceed from the overall situation of building a well-off society in an all-round way and realizing the great rejuvenation of the Chinese nation, deeply understand the strategic significance of strengthening cultural construction, and at the same time promote the construction of socialist material civilization and political civilization, and more consciously promote the construction of socialist culture. Vigorously carry forward the fine traditions of Chinese culture, vigorously carry forward the great spirit of the Chinese nation, and make the excellent culture of the Chinese nation a spiritual force that inspires people of all nationalities in the country to keep advancing under the new historical conditions. "

When the country dies and revives, once the culture disappears, it will never exist. Under the current wave of globalization, we should stick to our own culture and traditions. Urban architecture is the most concrete and carrier of material and intangible culture, and the protection and sustainable utilization of our urban cultural heritage is to safeguard the culture of our Chinese nation.

Protecting the ancient city is not only to preserve precious historical sites for exhibitions, tourism and cultural activities, but also to preserve the historical traditions and architectural essence of the city and protect these historical and cultural carriers, from which new buildings and cities with China characteristics will be bred. Every ancient city should pursue, explore, refine and sublimate its own characteristics. Every ancient city should advocate, guide and encourage planners, architects, urban construction workers and cultural workers to study hard, design carefully, do not follow the fashion, do not seek utility, and make new buildings, new attractions, new styles and new cities with their own urban characteristics, regional characteristics and their own nation. The past can only come. Modernization should be implemented, not superficial.

Protect urban heritage and revitalize Chinese culture!

Ruan Sina blog